The relevance of the MBA degree to success in marketing has come under question. Clues as to why the criticism might stick could be found at the recent Kellogg Business School Marketing Conference. Here are a few things I learned.
Consumers are made up largely of people who either work for a living or used to work for a living. Many of them even contribute to the welfare of society. Hence they are not rich. Hence they are losers.
No one suggests that we don't need laws against stealing, and that it should just be left to individual conscience. But when it comes to stealing a whole house, that's exactly what some people seem to think.