The brands we work with every day, the ones that spend millions and millions of dollars on TV spots, sweepstakes, radio spots, full-page magazine ads and email marketing, are absolutely lost. If these brands ditched that impersonal, mass advertising in favor of Taylor Swift's methods, not only would they make loyal customers for life, but the world might actually be a better place.
Numerous court decisions stated that if the full-service store and the manufacturer agreed not to sell the product to discounters, then this constitutes a group boycott in violation of antitrust law. However, if the manufacturer unilaterally stopped selling to discounters, even after hearing full-service retailers' complaints, then this action does not violate antitrust law.
Forgetting the real world is never a good omen. It always come to mind. It is therefore urgent to reconnect with it. It is even what we should first teach to children: Commodity consumption should no longer be the ultimate goal of our societies, and all work should be an art of creation. We are far from it.