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Content Creation

Traditional Journalism is Dying: Why the Publishing Industry Must Adapt to Survive

Danielle Sabrina | Posted 12.02.2016 | Business
Danielle Sabrina

More than half the people who clicked on this article will stop reading within 15 seconds. That's not just speculation: it's statistics. Data from ov...

The 8 Benefits of "How To" Content in Online Marketing

Larry Alton | Posted 11.20.2016 | Business
Larry Alton

Simple in nature but difficult to master, it’s no secret why how-to guides have become some of the most commonly used forms of content in online mar...

5 Things To Have Before Launching Your Website

Gabrielle Pfeiffer | Posted 10.01.2016 | Business
Gabrielle Pfeiffer

Launching a website is both exciting and overwhelming, especially if your experience is limited. As someone who has launched over a handful of website...

Is this the END of YouTube?

Jeremy Alexander | Posted 09.18.2016 | Business
Jeremy Alexander

YouTube has been blowing up lately with drama over "ad-friendly" content. I decided that I should take a stab at this topic, because it ties in so wel...

What You Need to Know About Running a Profitable and Engaging Membership Site - What This Membership Site Expert Learned on His Journey

Vicky Law | Posted 08.22.2016 | Business
Vicky Law

Membership sites make it possible for you to build your own community and make money of it as well. The best part of that is it's your own platform.

Is Instagram Stories the Nail in Snapchat's Coffin?

Maxwell Barna | Posted 08.20.2016 | Business
Maxwell Barna

This week, Instagram released its newest product feature into the cosmos--Instagram Stories. Right off the bat, the Internet flooded with criticism of the Facebook subsidiary's latest move, calling it a blatant rip-off of Snapchat, another less popular social sharing network.

Apple and HBO. Think Different. Produce Better.

Stephen Rosa | Posted 06.03.2016 | Business
Stephen Rosa

Through obsessive attention to detail and quality of both Apple technology and HBO productions, new generations of storytellers were inspired to think different and produce better. I would love to see what Apple and HBO could create together.

5 Important Steps to Creating Valuable Content for Your Blog

Laiza King | Posted 06.01.2016 | Business
Laiza King

The blogosphere is filled with trillions of information competing for space and ways to satisfy a diverse pool of audience. What's most important isn't the existence of the numerous information we have access to, but how useful they are to our daily lives, businesses and growth.

The Skinny on Focus: 3 Tips to Stay More Focused Through the Work Day

Allison Volk | Posted 05.17.2016 | Business
Allison Volk

Anything can be a distraction if you let it. But the good news is that focus can be honed. It's a skill and a muscle that develops just like our ability to remember names and faces.

The Importance Of Having A Good Content Strategy For Small Businesses

Charles Edge | Posted 03.29.2016 | Technology
Charles Edge

Search engine optimization (SEO) involves strategies and techniques that, when used properly, increases the amount of people that come to your website...

10 Ways to Get More Use Out of Your Content

Shari Medini | Posted 03.25.2016 | Business
Shari Medini

As bloggers, we are expected to come up with great content on a regular basis, & it can become overwhelming in a hurry! It can be much easier to manag...

The Only 4 Strategies You Need to Create Endless Content

Benjamin Hardy | Posted 10.25.2016 | GPS for the Soul
Benjamin Hardy

Expect optimal performance from yourself and let the chips fall where they may. The organic output will be your highest quality work -- which is the true reward.

A Flat-Earth Entertainment Landscape

Gail Becker | Posted 10.08.2016 | Entertainment
Gail Becker

When it comes to entertainment content, consumers now put equal trust in traditional content creators, online streaming platforms AND the brands they buy from. In other words, consumers don't care where content is coming from, as long as it is entertaining.

Plan for the Distribution of Your Content Accordingly

Brian Honigman | Posted 09.04.2016 | Technology
Brian Honigman

Now that most businesses understand the importance of incorporating storytelling into their marketing efforts, it's essential to strike the right balance of creating valuable content worth consuming and effectively distributing this content where your audience is most active.

How to Create Effective Content Your Customers Love

Joseph Jones | Posted 08.03.2016 | Business
Joseph Jones

When it comes to creating content that your customers keep coming back to, there are three things to consider. Truly effective content must be: relevant, engaging and actionable.

Internet Sensations Explain How to Go Viral

Sajeel Qureshi | Posted 05.17.2015 | Small Business
Sajeel Qureshi

Viral marketing is the fastest and quickest way you can spread a message. Just ask Justin Bieber. But for every hit content piece that goes viral there is an Internet dump of content that got discarded or deemed irrelevant because no one saw it.

4 Things Michael Jackson Knew About Content Marketing

Sajeel Qureshi | Posted 05.04.2015 | Small Business
Sajeel Qureshi

What comes to your mind when you think of Michael Jackson? Entertainer? Definitely, controversial? Probably, content marketer? Absolutely.

f in 2014 Content Was King, Where Will 2015 Take Us?

Lucy Cooper | Posted 03.09.2015 | Media
Lucy Cooper

Readers of this blog will be aware of the macro trends we see as we move into 2015; mobile first, identified and measurable distribution channels and the need to change behaviors both internally and externally in order to execute.

Teaching Content Creation (No Coding Required)

Brad Spirrison | Posted 01.12.2015 | Education
Brad Spirrison

For better and worse, we live in a culture of coding. Now that virtually everyone is a consumer of digital content, there are unprecedented commercial and social opportunities for content creators. Now is the time to encourage kids, and adults, to code.

How Social Media Experts Are Killing You Softly

Sajeel Qureshi | Posted 12.28.2014 | Small Business
Sajeel Qureshi

Marketing agencies and social media 'experts' have you tricked into thinking social media is rocket science. It isn't. Here is why you need to stop paying for social media experts.

The 4 Types of Viral Content: A Study Based on 300 Social Media Accounts

Sajeel Qureshi | Posted 12.22.2014 | Small Business
Sajeel Qureshi

The 4 Types Of Viral Content - A Study Based on 300 Social Media Accounts Recently our team at Computan studied 300 social media accounts on Facebo...

3 Things the Beatles Can Teach You About Content Marketing

Sajeel Qureshi | Posted 11.16.2014 | Small Business
Sajeel Qureshi

The Beatles are often credited as the greatest rock band of all time. Their following is huge now, but if you look at their beginnings you'll discover something else about the Beatles. They are great content marketers.

The No-Fluff Guide to Writing Client-Attracting Content

M. Shannon Hernandez | Posted 11.12.2014 | Small Business
M. Shannon Hernandez

Disclaimer: This is probably going to be one of the shortest blog posts I have ever written. I get asked these two questions a lot: How do I at...

20 Content Ideas to Brand Yourself as an Expert

M. Shannon Hernandez | Posted 09.23.2014 | Small Business
M. Shannon Hernandez

Content marketing gives you the ability to let your individual and unique light shine in the business world. When you focus on what you want to be known for, over and over, and over again, your brand becomes stronger and more cohesive.

5 Tips to Successful Content Marketing

Matthew Collis | Posted 07.08.2014 | Business
Matthew Collis

2. Know your audience