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Content Creation

Internet Sensations Explain How to Go Viral

Sajeel Qureshi | Posted 03.18.2015 | Small Business
Sajeel Qureshi

Viral marketing is the fastest and quickest way you can spread a message. Just ask Justin Bieber. But for every hit content piece that goes viral there is an Internet dump of content that got discarded or deemed irrelevant because no one saw it.

4 Things Michael Jackson Knew About Content Marketing

Sajeel Qureshi | Posted 03.11.2015 | Small Business
Sajeel Qureshi

What comes to your mind when you think of Michael Jackson? Entertainer? Definitely, controversial? Probably, content marketer? Absolutely.

f in 2014 Content Was King, Where Will 2015 Take Us?

Lucy Cooper | Posted 03.09.2015 | Media
Lucy Cooper

Readers of this blog will be aware of the macro trends we see as we move into 2015; mobile first, identified and measurable distribution channels and the need to change behaviors both internally and externally in order to execute.

Teaching Content Creation (No Coding Required)

Brad Spirrison | Posted 01.12.2015 | Education
Brad Spirrison

For better and worse, we live in a culture of coding. Now that virtually everyone is a consumer of digital content, there are unprecedented commercial and social opportunities for content creators. Now is the time to encourage kids, and adults, to code.

How Social Media Experts Are Killing You Softly

Sajeel Qureshi | Posted 12.28.2014 | Small Business
Sajeel Qureshi

Marketing agencies and social media 'experts' have you tricked into thinking social media is rocket science. It isn't. Here is why you need to stop paying for social media experts.

The 4 Types of Viral Content: A Study Based on 300 Social Media Accounts

Sajeel Qureshi | Posted 12.22.2014 | Small Business
Sajeel Qureshi

The 4 Types Of Viral Content - A Study Based on 300 Social Media Accounts Recently our team at Computan studied 300 social media accounts on Facebo...

3 Things the Beatles Can Teach You About Content Marketing

Sajeel Qureshi | Posted 11.16.2014 | Small Business
Sajeel Qureshi

The Beatles are often credited as the greatest rock band of all time. Their following is huge now, but if you look at their beginnings you'll discover something else about the Beatles. They are great content marketers.

The No-Fluff Guide to Writing Client-Attracting Content

M. Shannon Hernandez | Posted 11.12.2014 | Small Business
M. Shannon Hernandez

Disclaimer: This is probably going to be one of the shortest blog posts I have ever written. I get asked these two questions a lot: How do I at...

20 Content Ideas to Brand Yourself as an Expert

M. Shannon Hernandez | Posted 09.23.2014 | Small Business
M. Shannon Hernandez

Content marketing gives you the ability to let your individual and unique light shine in the business world. When you focus on what you want to be known for, over and over, and over again, your brand becomes stronger and more cohesive.

5 Tips to Successful Content Marketing

Matthew Collis | Posted 07.08.2014 | Business
Matthew Collis

2. Know your audience

Informative, Interesting, Relevant: Three Rules for Creating Quality Content in Digital Marketing

Roger Bryan | Posted 05.07.2014 | Business
Roger Bryan

How do you go about creating content that's not only good, but also catches people's attention and makes them want to learn more?

Non-Profits & Social Media: Keys to Successful Content Creation, Tone & Approach

Tulani Elisa | Posted 05.05.2014 | Impact
Tulani Elisa

If you're creating a strategy, writing copy, designing sharable images, or producing content for digital engagement, ask yourself these four questions.

11 Critical Content Creation Tips

Danny Wong | Posted 03.31.2014 | Business
Danny Wong

Not everyone has the resources to operate like a newsroom -- constantly aware and eternally ready to jump at the latest news. Fortunately, you don't have to be.

Some Lessons American Business Needs to Learn About Outsourcing Content Creation

Sreedhar Pillai | Posted 03.11.2014 | Business
Sreedhar Pillai

It is important to have a strong foundation and a clear understanding of what you want to accomplish with your content marketing strategy. Does your objective involve generating leads for sales? Is your goal solely based on gaining fans or followers who interact with your brand socially?

How BuzzFeed Mastered Content Creation

Sunil Rajaraman | Posted 02.01.2014 | Technology
Sunil Rajaraman

I can assure you that BuzzFeed isn't destroying the Internet. They're re-creating world-class journalism, but just targeting a younger audience.

What Journalists and Content Marketers Have in Common

Amanda Fayer | Posted 10.08.2013 | Business
Amanda Fayer

Not since 1978 has the journalism industry been made up of so few. The reductions in newsroom staff last year brought the industry down another 30 per...

How to Write a Blog Post From a Single Post and Its Comments Stream?

Sreedhar Pillai | Posted 08.26.2013 | Media
Sreedhar Pillai

Have you noticed how often an article grows much bigger in importance than itself by hundreds and even thousands of comments on HuffPost? It is like ...

4 Simple Ways for Writers to Create Great Social Media Content

Dorie Clark | Posted 05.27.2013 | Books
Dorie Clark

Social media plays an increasingly critical role in spreading the word about your work. Here are four simple strategies you can use to create great online content and build a following.

These Brands Get It, These Brands Don't

Kendra Bracken-Ferguson | Posted 03.06.2013 | Business
Kendra Bracken-Ferguson

Some brands are holding their breaths while others are diving head-first into the social media pool, hanging on for dear life to both their budgets and resources while trying to navigate the many platforms that continue to emerge.

Startups, Innovation and What's Next in New Media: A Report From OpenCoSF

Anne Hill | Posted 12.18.2012 | Technology
Anne Hill

With more than 2,000 people attending sessions hosted at over 80 different startups, OpenCoSF was a huge success. This will be an important next few years for independent content creators, as the new tide of media startups begin to change the game once again

'The World Doesn't Know Me Just Yet, But One Day It Will' (VIDEO)

The Huffington Post | Posted 07.20.2012 | Teen

"The world doesn't even know me just yet, but one day it will." "Today I feel free, like I can say whatever I feel." These words were spoken b...

How Will We Read? The Book Makers

C. M. Rubin | Posted 02.20.2012 | Books
C. M. Rubin

The publisher delivers a single file. With that file, Ingram Content Group will deliver the content globally in a variety of ways, whether as a printed book or as a digital file which will ultimately create books for every digital platform around the world.

Four Awesome Ways to Create Content With Google Plus

John Haydon | Posted 02.15.2012 | Business
John Haydon

The search features in Google Plus are extremely robust. You can search public posts, posted shared with you, Personal Profiles (the parts that are public or shared with you), Pages and Sparks.

Focus on Dance Writing, Content Creation, and Audience Engagement

Jennifer Edwards | Posted 09.30.2011 | Arts
Jennifer Edwards

As evidenced by the publication of this monograph, dance writing is still a celebrated practice vital to the dance world.

Diving Into the Technology Behind Content Creation

Danny Wong | Posted 05.25.2011 | Technology
Danny Wong

Trying to understand a bit more about the tech world, its intricacies and its offerings, I decided to connect with Vikram Goyal, the tech genius behind DIY blogs CraftBits and CraftGossip.