One of the easiest ways to successfully navigate this maze of information is to try to isolate some experts who resonate with you. Perhaps they started out in a similar industry or are specialists in a particular field of business.
Visuals communicate complex ideas into something more digestible. Large amounts of text make it harder for our brains to find pertinent information in a timely manner. This problem can be remedied quite easily, by adding images and visuals into marketing yourself.
Today's social media and content distribution platforms are content curation engines at their core. It's the curation of content on these platforms by consumers that empowers marketers with the ability to only deliver proper, prudent content with context.
As a marketer, you probably don't want to pirate someone's content. Search engines may penalize you for publishing duplicate content and, of course, there are the potential legal and ethical issues to consider.
Curating the best third-party content and adding their brand's perspective to the mix offers the best of both worlds: a steady flow of brand-appropriate content and a workflow that's sustainable without working around the clock.
Condé Nast publications like Details, Teen Vogue, Epicurious and Lucky are working to solve this issue by curating and publishing content from bloggers to fill the gap and further engage their audiences online.
It's not just about creation and distribution anymore. We are literally dismantling traditional structures of distribution and, at the same time, building new forms of curated information dissemination.
Suddenly Ad Age columnist and ad seer Bob Garfield is referring to the possibility that the world is entering a Golden Age of Content. This is something of a revelation after years of worrying instead that content was being destroyed by media chaos.