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Content Marketing Strategy

6 Reasons You Should Increase Your Content Marketing Budget This Year

Jayson DeMers | Posted 07.21.2016 | Business
Jayson DeMers

We've officially passed the halfway point of 2016, and it's time to take a look at how your content strategy is performing. Hopefully, you set a new course for your operation at the beginning of the year (or at least updated it to account for new development), but things change quickly, and it's never a bad idea to run a quick audit of your position to see what needs adjusting.

Why Content Marketers Love Infographics

Zak Mustapha | Posted 07.20.2016 | Business
Zak Mustapha

Just a decade ago if you asked someone about infographics they would probably have no clue what you were talking about. In today's world it is hard to find someone who hasn't seen or shared an infographic. I

Solving Marketer Challenges With Influencer Content

Amy Callahan | Posted 06.20.2016 | Business
Amy Callahan

Influencer marketing: everyone's talking about it, and over 59 percent of brands are spending money on it.

My 12 Week Online Visibility Experiment.

Stephanie Fiteni | Posted 06.01.2016 | Business
Stephanie Fiteni

As a digital strategist and Online Visbility Coach I often get asked questions about what works online. Sometimes I have no answer; and this frustrate...

12 Ways to Repurpose Your Best Business Content

Dequiana Jackson | Posted 05.20.2016 | Business
Dequiana Jackson

Let's say you just conducted a one-hour teleseminar. It got great reviews from all who attended. You post up the replay for those who couldn't make it and move on to something else. No! Reuse that content instead. Here are 12 ways you can do it

How To Use Current Content Marketing Trends To Create Your Own Unique Content Marketing Strategy

Neil Patel | Posted 05.18.2016 | Business
Neil Patel

Content marketing is all about creating insanely great content for people.

6 Tools to Keep Your Content from Being Ignored

Dan Steiner | Posted 05.05.2016 | Business
Dan Steiner

Consumers are bombarded with hundreds of ads every day across TV, radio, Internet, newspapers, and magazines, and that doesn't even include messages t...

Top 5 Ways PR and Growth Marketing Work Together

Juliet Travis | Posted 05.04.2016 | Business
Juliet Travis

By Juliet Travis, Founder, Liftoff Communications A few weeks ago I attended the Conversion + Copy for Growth-Minded Businesses hosted by Vasil Azaro...

Why Teaching Is the New Marketing

Salma Jafri | Posted 05.02.2016 | Business
Salma Jafri

It is REALLY hard to jump into the mindset to persuade someone to buy from you. First off, you have to have mind-blowing powers of conviction. And sec...

5 Content Marketing Secrets the Best Marketers Don't Want You to Know

Neil Patel | Posted 04.22.2016 | Business
Neil Patel

In this guide, I've compiled a list of "secret" approaches to content marketing used by the best marketers with great success. Some of them are so simple, you'll probably wonder why you never thought of them in the first place.

38 Design Tips for Creating an Amazing User Experience

Don Dodds | Posted 04.18.2016 | Business
Don Dodds

The SEO and online marketing landscape is one that is constantly in flux, changing with small steps or big leaps as the online realm itself evolves to...

Here's What The Most Shared Pieces of Content Have in Common

Jayson DeMers | Posted 04.13.2016 | Business
Jayson DeMers

If you want to be successful in content marketing, there's only one real path to success: shares. People have to share your content with other people ...

Content Marketing On A Budget - 9 Fantastic Tools

Matthew Crawt | Posted 03.31.2016 | Technology
Matthew Crawt

The fact that content marketing is an 'expensive process' is a complete misconception and it is actually more affordable now than ever before. Due to ...

How to Attract and Keep Great Content Marketing Talent

Ian Mills | Posted 03.04.2016 | Business
Ian Mills

Content marketing is one of the cornerstones of effective online marketing for any type of business. It's an exciting time to be a content marketer. T...

It Pays to Be Nice: How to Create Must-Read Content

Ian Mills | Posted 02.25.2016 | Business
Ian Mills

Are you spending countless hours clacking away at your keyboard, publishing blog posts and articles and getting nothing in response except the sound of crickets? Here are a few tricks of the trade to help you to create content that your customers will be clamoring to read.

Creating Content Driven by Your Customer's Passions

Jonha Revesencio | Posted 06.21.2016 | Business
Jonha Revesencio

In the year 2000, the average attention span of of a reader was 12 seconds. In the year 2015, this number has dropped to 8.25 seconds. That means that...

Why I Want to Put Myself Out of Business

Gary Vaynerchuk | Posted 01.21.2016 | Business
Gary Vaynerchuk

So many people who sit in the world of giving advice, who retweet articles on Twitter and have the word "guru" somewhere in their bio, monetize a small subset of their audience at the highest levels and for the best information. Monetizing my community is not what motivates me.

Will Expert Roundup Posts Ever Lose Their SEO Value?

James Parsons | Posted 12.22.2015 | Business
James Parsons

For those of you who aren't familiar with a roundup post, a roundup post is an article where a writer emails several dozen experts in a given industry, asking them all the same question and recording their various responses.

Content Marketing in The Law Niche: 4 Strategies To Succeed

Elena Prokopets | Posted 11.24.2015 | Business
Elena Prokopets

Content marketing is about bringing value, rather than squeezing out a sale. Use it to establish your authority online and earn the name of "this amazing, friendly legal company" to bring more referrals on board.

5 Ways to Increase Conversion Rates for Potential Clients Visiting Your Law Site

Jonha Revesencio | Posted 11.16.2015 | Business
Jonha Revesencio

Instead of asking friends and family for referrals to good attorneys, more and more potential clients are turning to the Internet to look for a lawyer to represent them and help them with their legal needs.

7 Ways to Sink Your Teeth into Great Blog Content

Jonha Revesencio | Posted 11.11.2015 | Business
Jonha Revesencio

Blogs are still a very effective marketing platform. And will remain so for the foreseeable future. But, as comedian Jerry Seinfeld quips, "Most writers run out of ideas before they run out of blogs!"

Expand Your Digital Footprint

M. Shannon Hernandez | Posted 10.27.2015 | Business
M. Shannon Hernandez

Your digital footprint is mostly comprised of the content you create and publish. Your digital footprint, if it is strong enough, will leave an impression on others -- either in a good way, or a bad way. Let me explain.

The Ultimate Guide to Content Curation

Elena Prokopets | Posted 10.27.2015 | Business
Elena Prokopets

In a world where over 2 million blog posts are published daily, keeping an eye on the buzz gets difficult. Instead of visiting a dozen of our favori...

Know Your Social Media ROI

Josh Gershonowicz | Posted 09.16.2015 | Business
Josh Gershonowicz

Social media can be a boon to your business, but finding your particular path to success can be filled with roadblocks and detours.

Plan for the Distribution of Your Content Accordingly

Brian Honigman | Posted 09.04.2015 | Technology
Brian Honigman

Now that most businesses understand the importance of incorporating storytelling into their marketing efforts, it's essential to strike the right balance of creating valuable content worth consuming and effectively distributing this content where your audience is most active.