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Content Marketing

Don't Abandon Your Phone: Pay It Forward or Resell

Lee Traupel | Posted 05.06.2015 | Money
Lee Traupel

Whether you are thinking about a trade in with your phone carrier or reselling it to an online site, the number one issue is the condition of your phone.

Why Skimmable Content Is More Valuable Than Deep Content

Jayson DeMers | Posted 05.06.2015 | Business
Jayson DeMers

While the readership of skimmed content will be left with a weaker impression than the readership of deep content, the size of the skimmed content audience is high enough to compensate for the difference.

The 3 Best Ways to Become a Highly Connected Entrepreneur

John Bowen | Posted 05.06.2015 | Small Business
John Bowen

As entrepreneurs, we understand the power of connection -- how building meaningful relationships can result in huge and sometimes unexpected wins for our businesses. We've all had that experience.

5 Lessons for Creating 'Viral' Content From BuzzFeed

Jonha Revesencio | Posted 05.05.2015 | Small Business
Jonha Revesencio

In an effort to reverse engineer BuzzFeed's winning formula for viral content, here's what you can do with your content; based on the 'BuzzFeed Model.'

Nine Great Products for the Always Connected Consumer in Your Life

Lee Traupel | Posted 05.05.2015 | Style
Lee Traupel

Take a trip with me down gadget lane into the world where just about anything a product marketer can dream up is now coming at you complements of today's billion dollar buffed world.

Shopping for Insurance Online May Be Boring, But It's Rewarding

Lee Traupel | Posted 05.04.2015 | Money
Lee Traupel

Shopping for insurance online or in person is tricky and I don't want to make this sound like a cake walk, it is not. You need to asks lots of open ended questions when speaking directly with providers and aggregating information pulled from any/all insurance comparison sites. #presson

Have Your App Call My App and Let's Do Business

Lee Traupel | Posted 05.02.2015 | Small Business
Lee Traupel

The financial services industry has embraced technology aggressively to drive customer reach, incremental revenue and branding, the more traditional insurance industry is still behind, but closing fast.

The Essentials of Blogging for Small Business

Bianca Rothschild | Posted 05.01.2015 | Small Business
Bianca Rothschild

This article is the third in a series of five posts on the basics of online marketing for small business. The series is designed to inform and empower small businesses about their online marketing options and give them the confidence to explore the potential growth opportunities that are available through online marketing.

How To Use Marketing Technologists in Small Business

Sajeel Qureshi | Posted 04.28.2015 | Small Business
Sajeel Qureshi

Most people may think that marketing technologists are people reserved only for big businesses with huge budgets, but if anything, this new type of hire is exactly what small businesses need. Here are a few ways small businesses should use marketing technologists:

4 New iPhone Apps Changing the Way We Discover Content

John Rampton | Posted 04.27.2015 | Business
John Rampton

With so much content flying around the Internet at any given time, it can be difficult to find the information you need. Information overload is a big problem today and this is especially challenging for professionals who want to stay on top of the most relevant and important content of the day that can help them be better informed and more productive.

Gaming and Gambling in Today's Smartphone Drenched World

Lee Traupel | Posted 04.29.2015 | Technology
Lee Traupel

Mobile is taking an increasing bite out of our lives - there is no longer any place safe zone from someone next to you texting, gaming, surfing or worse, yapping incessantly about God knows what. I think the next horizon or maybe distraction for many will be gambling on smartphones.

Turning Ideas Into Intellectual Property

Lee Traupel | Posted 04.27.2015 | Small Business
Lee Traupel

Ideas are cheap but tactical execution is not. We all live work in a fiercely competitive world and every idea, concept, or business model has to be carefully shepherded from that first drawing on a napkin to refined product marketing.

Is Weed Going to Be the Next Billion Dollar Buffed Vertical?

Lee Traupel | Posted 04.23.2015 | San Francisco
Lee Traupel

San Francisco's cultural legacy of identifying a need and then fulfilling it with a service is anchored by another Yahoo like web site, with a listing of San Francisco Cannabis Clubs. And, if you don't think there is a local or national market, check out their advertising rates.

The Best Ways to Avoid a Wake-Up Call

Lori Greene | Posted 04.22.2015 | Healthy Living
Lori Greene

Wake-up calls -- you don't ask for them, yet they come. Often you're the last one to realize that the way you're going is just not sustainable -- that there is much more to life than frenetically chasing money and power.

Google Now Provides Marketers API for Advanced Browser-Based Content Distribution

Chad Pollitt | Posted 04.22.2015 | Technology
Chad Pollitt

As previously predicted, the marriage of responsive websites and push notifications is gaining momentum. Up until recently, brands that wanted to distribute prudent content via push notifications better have an app sitting on the smartphones of its target demographic.

Travel Insurance is Now a Prerequisite for a Worry Free Vacation

Lee Traupel | Posted 04.22.2015 | Travel
Lee Traupel

Travel insurance exists to protect you from the slings and arrows of modern travel: lost or stolen luggage, medical issues on the road, unforeseen mishaps of just about any kind -- it can take the sting out of potentially serious issues that can ruin a trip or your financial position.

The Evolution of the Modern Point of Sale System

Lee Traupel | Posted 05.01.2015 | Technology
Lee Traupel

Every business today is dealing with a world that constantly forces a business to think and act "smarter" in order stay abreast of competition and differentiate products and services.

Is the Rise in E-Cigarette Use by Teens a Positive Thing?

Lee Traupel | Posted 05.04.2015 | Healthy Living
Lee Traupel

In this brave new world of everything technology enabled we now have electronic devices that deliver a nicotine-laced fluid, which as/when vaporized...

Reputation Managment Is a Necessity for on the Go Brands

Lee Traupel | Posted 04.22.2015 | Small Business
Lee Traupel

Today, savvy brands embrace online reputation management or risk losing revenue and brand cachet. Many marketing execs and small business owners don't grasp how important online reputation management is to their business.

When Is the Right Time to Outsource Your Marketing?

Jonha Revesencio | Posted 04.20.2015 | Business
Jonha Revesencio

By making the choice to outsource some or all of the marketing your company needs, you can make sure that experienced, talented professionals are working with your business to get it the attention it deserves on social media, on the Internet, at trade shows, and much, much more.

Boomer Lifestyle Tools and Products for the Post Woodstock Generation

Lee Traupel | Posted 04.17.2015 | Fifty
Lee Traupel

Woodstock it was a mess and don't let anyone tell you different. It was hot, cold, dirty, muddy, and smelly and most of the time you couldn't even hear the music. But, epic nevertheless.

Is Siri Really Going to Replace Your Insurance Agent?

Lee Traupel | Posted 04.17.2015 | Money
Lee Traupel

The business model was predicated upon a small business owner (an "agent") who was active in the community, built relationships up over time and knew most of their customers on a first name basis.

Why Mobile Apps are the New Coin of the Realm for Busy Brands

Lee Traupel | Posted 04.15.2015 | Technology
Lee Traupel

Mobile phone saturation has arrived, regardless of the county, culture or demographics. They are embedded in our lives and an integral part of any marketer's digital reach and strategy.

How the Cloud Is Reshaping Business Communications

Lee Traupel | Posted 04.12.2015 | Business
Lee Traupel

Big enterprise level companies discovered the "cloud" five to seven years ago for lowering costs, reducing head count and enabling virtual teams to work together more cohesively in and outside the company.

Modern Tools and Vendors Reshaping the Canadian Citizenship Process

Lee Traupel | Posted 04.09.2015 | Small Business
Lee Traupel

Canada has for centuries been known as a county that believes in and supports immigration as a contributor to the core DNA of the country! Each ye...