Online marketing is all about the content. Content marketing is an essential part of building your business. How else will people find your content -- and by extension your website. Part of converting is a good content plan that allows people to find you and decide that you offer something valuable enough to buy.
You probably already know why your business should have a blog. You know you'll increase traffic to your website, build authority, provide useful information, and engage with your customers. You might even provide the information they need to make a buying decision. Unfortunately, most blogs get very little traffic.
If you're like most people, you use the internet to learn more about anything and everything that pops into your brain. Whether that's entertainment news, current events, industry insights, and updates, or information about how you can build a better business, you're looking online for information -- and you're finding content.
As the digital age progresses, the importance of understanding how to acquire and organize data and analytics is becoming more and more prevalent. Yet far fewer marketers and administrators are not familiar with the many functionalities of Excel. For many tech companies, however, knowing how to use Excel can make the process of calculating complex formulas and reporting very easy.
We've officially passed the halfway point of 2016, and it's time to take a look at how your content strategy is performing. Hopefully, you set a new course for your operation at the beginning of the year (or at least updated it to account for new development), but things change quickly, and it's never a bad idea to run a quick audit of your position to see what needs adjusting.
Truth is, just as in 1899, journalism and content marketing need each other. As investigative journalists tell some of the most important stories of our time, the publication they work for is often cash-strapped, underpaying those journalists, and too busy or blind to break free from its antiquated ways of distribution--maybe sending truly brilliant content out a few times via their social media channels and calling it "a strategy."