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Content Marketing.

5 Reasons Content Marketing Isn't Working For You

William Morrow | Posted 08.24.2016 | Business
William Morrow

Image Source Having worked with several clients on developing and executing content marketing strategies for their business, one of the questions most...

7 Ways to Take Your Content Marketing to the Next Level

John Rampton | Posted 08.24.2016 | Business
John Rampton

Online marketing is all about the content. Content marketing is an essential part of building your business. How else will people find your content -- and by extension your website. Part of converting is a good content plan that allows people to find you and decide that you offer something valuable enough to buy.

3 Content Marketing Mistakes Brands Keep Making - And How to Fix Them

Ahmad Raza | Posted 08.24.2016 | Business
Ahmad Raza

I know what you're thinking, "Not another guide to content marketing best practices! I've got this down! Okay, maybe I could use a little help... but is there anything new to say about content strategy?" There's a lot, actually.

Houston SEO Tips for Keyword Research

Siva Yenneti | Posted 08.23.2016 | Business
Siva Yenneti

Keyword research is an extensive and important part of the Houston SEO process. It's the first and probably most vital step in obtaining accurate key phrases. If you want to redirect organic web traffic to your site then keyword research is the foundation.

Evolving: Content Marketing, Google And Client Attraction

Jon Rognerud | Posted 08.23.2016 | Business
Jon Rognerud

Unlike advertisements, content that is placed on authority domains remains online 'forever' and can continuously market a product and authoritatively position your brand. While content marketing is important, it has to be effective to actually help the business.

Rich Answers And Your SEO Strategy

Nancy Laws | Posted 08.22.2016 | Technology
Nancy Laws

You can experience Rich Answers by simply typing a question into google search box and discovering the answer at the top of the page. Although you will see many 1st page results with great answers to your questions, Google simplifies the search process by giving you the answer directly.

Is Instagram Stories the Nail in Snapchat's Coffin?

Maxwell Barna | Posted 08.20.2016 | Business
Maxwell Barna

This week, Instagram released its newest product feature into the cosmos--Instagram Stories. Right off the bat, the Internet flooded with criticism of the Facebook subsidiary's latest move, calling it a blatant rip-off of Snapchat, another less popular social sharing network.

How to Build a Successful Business Blog From Scratch

Sherry Gray | Posted 08.19.2016 | Business
Sherry Gray

You probably already know why your business should have a blog. You know you'll increase traffic to your website, build authority, provide useful information, and engage with your customers. You might even provide the information they need to make a buying decision. Unfortunately, most blogs get very little traffic.

What Marketers Can Expect When They Use Marketing Automation

Sajeel Qureshi | Posted 08.17.2016 | Business
Sajeel Qureshi

Marketing Automation.  To some people that may mean 'cool marketing software' and for others it probably sounds like a crazy pyramid scheme.

The 7 Basic Principles That Dictate Content Marketing Success

Jayson DeMers | Posted 08.11.2016 | Business
Jayson DeMers

Okay, so you want to get into content marketing. I can't blame you. Content marketing has been one of the most talked-about and buzzworthy strategies of the past decade, thanks to its practicality, high potential ROI, and relationship with other online marketing campaigns.

Unifying PR And Content Marketing, Influence & Co. Redefines Corporate Influence

Chirag Kulkarni | Posted 08.11.2016 | Business
Chirag Kulkarni

If you're like most people, you use the internet to learn more about anything and everything that pops into your brain. Whether that's entertainment news, current events, industry insights, and updates, or information about how you can build a better business, you're looking online for information -- and you're finding content.

Why Content Marketers Should Know Excel

Nadya Khoja | Posted 08.10.2016 | Business
Nadya Khoja

As the digital age progresses, the importance of understanding how to acquire and organize data and analytics is becoming more and more prevalent. Yet far fewer marketers and administrators are not familiar with the many functionalities of Excel. For many tech companies, however, knowing how to use Excel can make the process of calculating complex formulas and reporting very easy.

6 Companies That Are Setting the Bar in Native Advertising

Eli Schwartz | Posted 08.09.2016 | Technology
Eli Schwartz

While publishers are frantically trying to reinvent their revenue models that have been so heavily powered by impression or click-based advertising, advertisers are also scrambling to find a new way to reach their target audiences.

Power of Education: Why Plastic Surgeons Should Start a Blog

Yatin Khulbe | Posted 08.02.2016 | Business
Yatin Khulbe

Blogs not only helps in building a strong relationship, but also expand your research skills because you seek out the best resources for the readers.

6 Reasons You Should Increase Your Content Marketing Budget This Year

Jayson DeMers | Posted 07.21.2016 | Business
Jayson DeMers

We've officially passed the halfway point of 2016, and it's time to take a look at how your content strategy is performing. Hopefully, you set a new course for your operation at the beginning of the year (or at least updated it to account for new development), but things change quickly, and it's never a bad idea to run a quick audit of your position to see what needs adjusting.

Nine Reasons Your Brand is Failing at Social Media

Global Yodel | Posted 07.21.2016 | Business
Global Yodel

Having an effective social media strategy may be one of the most important determinates to the success of your business. The old debate about whether ...

Why Content Marketers Love Infographics

Zak Mustapha | Posted 07.20.2016 | Business
Zak Mustapha

Just a decade ago if you asked someone about infographics they would probably have no clue what you were talking about. In today's world it is hard to find someone who hasn't seen or shared an infographic. I

Osmond Marketing, Innovative Marketing Company Emphasizes Content

Marisa McPeck-Stringham | Posted 07.18.2016 | Business
Marisa McPeck-Stringham

When good working opportunities that fit her schedule weren't coming, Amy Osmond Cook made her own. Cook, who was pregnant with her third child durin...

Legal Professionals Find Serious Success with Content Marketing

Jack Choros | Posted 07.15.2016 | Business
Jack Choros

Businesses everywhere are benefiting from including content marketing in their approach to attracting new customers, and the legal profession is leading the charge.

The Future of Marketing 3: The Secrets of Stunning Visuals that Get Shared

Milena Milićević | Posted 07.14.2016 | Technology
Milena Milićević

Technology enabled us to respond faster, to be out there for our clients and it all boils down to understanding both analytics and people; not confusing when to make decisions with our brains and when with our hearts.

Social Media, Culture and Marketing: Chelsea Matthew Cracks the Code

Angela Han | Posted 07.10.2016 | Media
Angela Han

Packaging matters. It contradicts the "looks aren't everything" proverb, but it's a salient truth--looks can be just as important as content. As medi...

Journalism and Content Marketing Need Each Other

Cameron Conaway | Posted 07.07.2016 | Business
Cameron Conaway

Truth is, just as in 1899, journalism and content marketing need each other. As investigative journalists tell some of the most important stories of our time, the publication they work for is often cash-strapped, underpaying those journalists, and too busy or blind to break free from its antiquated ways of distribution--maybe sending truly brilliant content out a few times via their social media channels and calling it "a strategy."

Lead Nurturing Ignites Hotter Online Conversions

Amit Bhaiya | Posted 07.06.2016 | Business
Amit Bhaiya

While lead generation is vital to any business, without proper nurturing, the initial spark of customer interest gradually dims and dies out. It takes...

5 Things Successful Brand Publishers Do

Sachin Kamdar | Posted 07.06.2016 | Media
Sachin Kamdar

For those looking to create integrated brand journalism strategies of their own, I explore five things successful brand publishers do (and know) here.

What Is Influencer Marketing?

Global Yodel | Posted 07.05.2016 | Business
Global Yodel

In marketing there is always a new trendy term and "influencer marketing" is a popular one right now. Popular with good reason, as if done right, influencer marketing can have unparalleled sales, growth and equity results for brands and generate unmatched ROI for marketing budgets.