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Content Promotion

[Infographic] 7 Content Promotion Strategies That Drive Traffic, Leads, and Sales

Danny Wong | Posted 07.09.2016 | Business
Danny Wong

An editorial strategy without distribution disappoints brands and marketers invested in the thoughtful creation and production of quality content.

The Line Between Media and Brands Is Blurring Fast

Chad Pollitt | Posted 04.30.2015 | Business
Chad Pollitt

Brands and agencies are acting like publishers and publishers are acting like agencies and brands. This is not a moral argument about the "separation of church and state" between the media and advertisers.

Introducing Earned, Owned and Paid Native Content Discovery

Chad Pollitt | Posted 02.02.2015 | Business
Chad Pollitt

More and more, marketers are beginning to figure out that content marketing without marketing content can be an expensive, time consuming and failure-prone endeavor.

Content Marketing Must Evolve to Marketing Content, or Else

Chad Pollitt | Posted 02.02.2015 | Business
Chad Pollitt

For the last five years or so, a tidal wave of inbound and content marketing adoption has roared through the marketing community. The digital ministry of propaganda (people like me) has helped fuel the adoption rush.

13 Startup Founders Share Their Secrets for Driving Pageviews from Facebook

Danny Wong | Posted 02.10.2014 | Business
Danny Wong

Last month, Twitter had a wildly successful IPO but a recent report from Shareaholic shows Facebook is really where it's at (at least for website owne...