iOS app Android app

Content Strategy

Content on Content on Content

Gary Vaynerchuk | Posted 06.02.2016 | Business
Gary Vaynerchuk

There is an important infrastructure for a true content strategy. So many business owners out there aren't producing the number of articles or pieces of micro-content that they could be producing all day long.

Is Your Content Strategy in Need of an Overhaul? Here's How to Tell

Jayson DeMers | Posted 05.24.2016 | Business
Jayson DeMers

Okay, so you know content marketing is effective, and you know that you can't keep your strategy the same for too long. Still, actually taking the tim...

8 Mindfulness Tips for Business Decision Makers

Valeh Nazemoff | Posted 04.25.2016 | Business
Valeh Nazemoff

How great is it when a nice guy or girl finishes first? I was overjoyed to see on my LinkedIn feed that a former colleague, friend, and all-around goo...

38 Design Tips for Creating an Amazing User Experience

Don Dodds | Posted 04.18.2016 | Business
Don Dodds

The SEO and online marketing landscape is one that is constantly in flux, changing with small steps or big leaps as the online realm itself evolves to...

The Importance Of Having A Good Content Strategy For Small Businesses

Charles Edge | Posted 03.29.2016 | Technology
Charles Edge

Search engine optimization (SEO) involves strategies and techniques that, when used properly, increases the amount of people that come to your website...

3 Ways to Help Your Business Grow Using a Content Strategy Marketing Plan

Dorit Sasson | Posted 03.29.2016 | Business
Dorit Sasson

A content strategy and content strategy marketing plan are distinctly different from each other. Basically, a content strategy marketing plan builds y...

Is Your Content Strategy Profitable? Here are 7 Steps to Find Out

Jayson DeMers | Posted 03.04.2016 | Business
Jayson DeMers

You've heard all the claims about content marketing being one of the most effective and cost-efficient marketing strategies available today. But is it...

Content Strategy Tips From Two Brands With Cult Followings

Sachin Kamdar | Posted 03.01.2016 | Business
Sachin Kamdar

Bootstrapped startups don't have the luxury of building robust content strategy teams, but when you're extremely strategic you don't need an army of w...

Creating Content Driven by Your Customer's Passions

Jonha Revesencio | Posted 06.21.2016 | Business
Jonha Revesencio

In the year 2000, the average attention span of of a reader was 12 seconds. In the year 2015, this number has dropped to 8.25 seconds. That means that...

The Quick Startup Guide To Content Marketing

Adam Greenwald | Posted 12.10.2015 | Business
Adam Greenwald

Startups all face a similar challenge - gaining attention for a product that people have never heard of before. This challenge is exacerbated by the l...

50 Ways Small Business Owners Can Prepare for the New Year

M. Shannon Hernandez | Posted 12.10.2015 | Business
M. Shannon Hernandez

Woohhooo! We made it through another year as business owners. While you continue to finish 2015 strongly, there are plenty of ways you can get yourself prepared for the New Year, as a small business owner.

How SEO Helps Improve Your Web Prominence

Yura Bryant | Posted 10.29.2015 | Business
Yura Bryant

Lately, I have been talking about why your business needs to be online and creating a website that effectively sells. Now I want to talk about using SEO techniques in order to get your website higher rankings on Google, so that more natural traffic can be generated for your website.

Innovation Can't Be Bought -- It Must Be Built

Georgy Cohen | Posted 09.30.2015 | Education
Georgy Cohen

When you go to college, anything is possible. We as universities tell students this, but in our own digital communications efforts, we know this isn't actually the case. Given the realities of limited budgets and resources, anything and everything is not possible.

4 Ways to Market Yourself as an Author and Writer

M. Shannon Hernandez | Posted 09.21.2015 | Books
M. Shannon Hernandez

If you have been wondering how to build a bigger author platform, content marketing is just one way -- a very effective way -- to do it! Your bank account will thank you for it.

Should You Start a Podcast For Your Business?

M. Shannon Hernandez | Posted 08.26.2015 | Business
M. Shannon Hernandez

Should you, or should you not, start a podcast for your business? THAT is the hot question being asked of me in the work I am doing with clients around their brand's overall content strategy.

Is Automated Content Curation a Good Idea?

Deborah Sweeney | Posted 08.25.2015 | Business
Deborah Sweeney

I really do understand why some businesses automate their content curation, and if a constantly updating twitter feed is all you want out of social marketing, stick with it. But if you want to tap into new markets, and attract an audience to read the articles you write, more must be done.

How to Build Your Business with Branded Images

M. Shannon Hernandez | Posted 08.06.2015 | Business
M. Shannon Hernandez

I don't mean to state the obvious, but I know you have heard that famous saying, "A picture is worth a thousand words." It's true!

The Huffington Post Is Hiring An Associate Content Strategist

The Huffington Post | Liat Kornowski | Posted 08.10.2015 | Media

Location: New York City Position Type: Full Time About the Role: We are looking for a virally-minded content creator that has masterful knowledge of t...

10 Ways to Grow Your Business With Video Content

M. Shannon Hernandez | Posted 07.23.2016 | Business
M. Shannon Hernandez

Unless you have been living under a rock, it shouldn't come to a surprise to you that video marketing seems to be all the rage in the content world today.

Skyrocket Your Business With Guest Blogging

M. Shannon Hernandez | Posted 07.15.2016 | Business
M. Shannon Hernandez

There seem to be two camps concerning guest blogging in the content strategy world. The first camp says guest blogging is a waste of time. The second says it will skyrocket your business and help you tremendously.

5 Ways to Ensure You Are Writing Intelligent Content

M. Shannon Hernandez | Posted 05.07.2016 | Small Business
M. Shannon Hernandez

It's one thing to write content for your content marketing efforts, and it's another to write intelligent content.

Why Skimmable Content Is More Valuable Than Deep Content

Jayson DeMers | Posted 05.06.2016 | Business
Jayson DeMers

While the readership of skimmed content will be left with a weaker impression than the readership of deep content, the size of the skimmed content audience is high enough to compensate for the difference.

How to Build a Better Business Content Creation Team

Miranda Marquit | Posted 05.26.2015 | Small Business
Miranda Marquit

If you want your business to be successful in today's world, you need to be online. Even if you target local customers for your brick and mortar store, an online presence is vital.

Google Is Ranking for Mobile Optimization. Here's What Marketers Need to Know (and Do).

Liz O'Neill Dennison | Posted 05.17.2015 | Technology
Liz O'Neill Dennison

Earlier this month, Google announced that as of April 21st, they'll use mobile-friendliness as a ranking factor in their mobile search results.

5 Invaluable Ingredients to Managing Your Global Content Strategy

Ekaterina Walter | Posted 05.09.2015 | Technology
Ekaterina Walter

Content is quickly emerging as one of the most important marketing tools of 2015. Content strategy, content distribution, content management - the term is everywhere you turn.