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Content Strategy

Entrepreneurs Are Authors, Too

M. Shannon Hernandez | Posted 01.27.2015 | Small Business
M. Shannon Hernandez

The possibilities are endless when thinking about writing a book for your business. A book is a great way to extend your platform, showcase your expertise, build connections with other influencers in your field, and create an additional revenue source in your business!

Your Book Is Your New Business Card

M. Shannon Hernandez | Posted 01.21.2015 | Small Business
M. Shannon Hernandez

Writing a book is a powerful marketing tool for you as a business owner. And, unlike serial authors, who write book after book after book, most entrepreneurs are NOT publishing books in hopes of becoming a best-selling author.

5 Ways to Scale Your Marketing Content

Liz O'Neill Dennison | Posted 12.14.2014 | Technology
Liz O'Neill Dennison

Let's face it: most of the content on the web today is really bad. There's click-bait content that doesn't provide any useful insights, pop-up content...

Managing Your Digital Growing Pains

Georgy Cohen | Posted 12.08.2014 | Education
Georgy Cohen

Over the past two decades, the communications landscape has experienced a seismic shift thanks to the digital boom. On our campuses, the shock hasn't ...

The No-Fluff Guide to Writing Client-Attracting Content

M. Shannon Hernandez | Posted 11.12.2014 | Small Business
M. Shannon Hernandez

Disclaimer: This is probably going to be one of the shortest blog posts I have ever written. I get asked these two questions a lot: How do I at...

Non-Profit Content Marketing: Be Honest, Deliver and Trust Your Core

Claire Topalian | Posted 10.07.2014 | Impact
Claire Topalian

In my career in the non-profit space, I've found new principles that strike a compromise. You can't always avoid a clever headline in this content-saturated world, but you don't have to sell out; and in the non-profit world, selling out is simply not an option.

20 Content Ideas to Brand Yourself as an Expert

M. Shannon Hernandez | Posted 09.23.2014 | Small Business
M. Shannon Hernandez

Content marketing gives you the ability to let your individual and unique light shine in the business world. When you focus on what you want to be known for, over and over, and over again, your brand becomes stronger and more cohesive.

8 Content Marketing Tips for When No One Reads Your Content

Sajeel Qureshi | Posted 09.13.2014 | Small Business
Sajeel Qureshi

Congrats on posting your infographic, blog, video or webinar. One problem: Uncle Jeb is your only reader. So what should you do?

Content Marketing Templates: What They Are and Why You Need Them

Liz O'Neill Dennison | Posted 08.30.2014 | Business
Liz O'Neill Dennison

Content is a hot topic among marketers right now. 9 in 10 organizations market with content and 78% of CMOs think custom content is the future of mark...

5 Signs Your Business Needs an In-House Copywriter

M. Shannon Hernandez | Posted 08.04.2014 | Small Business
M. Shannon Hernandez

Copywriting, in a nutshell, is the sales and marketing of your company. It incorporates all the content that is needed on to keep your business running -- consistently and smoothly -- day in and day out.

5 Tips to Successful Content Marketing

Matthew Collis | Posted 07.08.2014 | Business
Matthew Collis

2. Know your audience

What's One Thing My Content Guidelines Should Cover? (Try 7)

Danny Wong | Posted 05.15.2014 | Business
Danny Wong

A successful blog begins with strong ground rules. Although those rules are very much subject to change (and, of course, we all know that most rules ...

Dominate SEO With Long Tail Keywords

M. Shannon Hernandez | Posted 05.17.2014 | Business
M. Shannon Hernandez

The more you start thinking like the person on the other side of the computer who is searching for your blog posts, the better your keywords will become.

9 Startup Habits That Will Make You Twice As Successful

Posted 02.26.2014 | Small Business

By Shane Snow, Contently This post first appeared on The Content Strategist. When I left journalism school, I and half of the grad students ...

Formulating a Content Strategy

Brandon Suyeoka | Posted 04.21.2014 | Hawaii
Brandon Suyeoka

Many brands make the mistake of not thinking their strategy through or having none at all. This normally results in underwhelming an audience with content built on one-way conversations.

Aligning Content Marketing Teams and Processes

Pawan Deshpande | Posted 04.09.2014 | Technology
Pawan Deshpande

Once they have a content executive in place, how do savvy brands align marketing with broader organizational goals? Here's a look at four best practices to maximize content marketing success.

Sink or Swim: Brand Development Through Content Marketing

Allie Gray Freeland | Posted 04.08.2014 | Business
Allie Gray Freeland

What do the brands like Coca-Cola, Dove, Subaru, MTV, Proctor and Gamble, American Express and Saint Laurent Paris have in common? Though they span various industries, they share one major commonality: They've nurtured their brand through content marketing and have ended up on top.

How User-Generated Content Will Shape Marketing in 2014

Jayson DeMers | Posted 03.04.2014 | Business
Jayson DeMers

Because each social media site differs so dramatically, there is no one-size-fits-all content that works. This means instead of blasting the same status update across multiple sites, businesses must pick one or two outlets and tailor a campaign toward those.

7 Native Content Campaigns That Rocked 2013

Tessa Gould | Posted 03.02.2014 | Business
Tessa Gould

The banter around native advertising, and more specifically native content publishing, reached fever pitch this year. Every man and his dog had a view on how it should be defined, measured, labeled, scaled and priced. And while the the jury may still be out on a number of these issues, one thing we do know here at HuffPost Partner Studio is bloody good native content when we see it.

Five Hard Truths about Content Marketing for 2014

Jayson DeMers | Posted 02.12.2014 | Business
Jayson DeMers

I'll debunk some of the myths of content marketing in order to help clarify what it is, how to execute it properly, and how to measure its effectiveness.

7 Tips for Small Business Owners Looking to Jump Into Social Media

Brandon Suyeoka | Posted 12.22.2013 | Hawaii
Brandon Suyeoka

Like a marriage or any relationship that you want to work, social media marketing is most effective when you're committed to it. You either give it your all or don't bother turning the switch on. You'll do more harm than good if you go into it half-heartedly.

Why Brands Need Style Guides

Dave Standen | Posted 10.15.2013 | Business
Dave Standen

The purpose of having a solid style guide is not to restrict your content creators. It's there to give them a structure which they can work within. It's there to generate consistency and make sure a brand's content is always clear and on-message.

How Content Strategy Can Help Save Higher Education

Georgy Cohen | Posted 10.06.2013 | College
Georgy Cohen

Gradually, higher ed is realizing that we can't just churn out websites and jump onto social platforms and hope for the best; we have to communicate with purpose if we want to succeed.

The Definitive Guide to Crafting Winning Calls to Action in Your Content

Jayson DeMers | Posted 09.24.2013 | Business
Jayson DeMers

Every piece of content that you publish should have some kind of call to action. One common misconception that comes up is the question: What if I'm trying to avoid the hard sell?

Content Marketing Close-Up: Airbnb's Content Strategy

Amanda Fayer | Posted 09.02.2013 | Business
Amanda Fayer

Airbnb has single-handedly disrupted the traditional model of short-term vacation rentals. The online service is the web's hottest peer-to-peer rental service, giving users the ability to virtually tour apartments and homes available for rent by actual owners.