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Attention Spans Dwindling, Processing Power Increasing. Are We Becoming More Like Our Primal Ancestors?

David Sable | Posted 01.30.2017 | Business
David Sable

"[What information consumes is] the attention of its recipients. Hence a wealth of information creates a poverty of attention." -Herbert Simon, Nobel ...

Why What You Create Matters

Lisa Larter | Posted 01.13.2017 | Business
Lisa Larter

I want to take you back to a book I read, A Better Way to Live: Og Mandino's Own Personal Story of Success Featuring 17 Rules to Live By. I read this...

The Secrets Of Writing Great Content- Fast

MaryEllen Tribby | Posted 12.11.2016 | Business
MaryEllen Tribby

By MaryEllen Tribby Your content is your livelihood. So whether you're using your content to pull in traffic or you're selling content to fill up yo...

How To Get From Safe Contentment To True Happiness

George Bradt | Posted 10.17.2016 | Business
George Bradt

It's hard to make the last jump from Maslowian safe, contented, self-esteem to self-actualized and truly happy. A very small set of people get pulled ...

How to Find Time to Do Business Upgrades Without Going Crazy

John Rampton | Posted 10.17.2016 | Business
John Rampton

As you grow your entrepreneurial venture, you may realize that you constantly need to keep your eye on business upgrades. This is especially true if you run an online business where things are constantly changing.

How to Give Away Great Content Without Giving Away the Store

MaryEllen Tribby | Posted 09.30.2016 | Business
MaryEllen Tribby

"How do we keep from 'giving away the store?' That is, how do we keep from giving away what we'd normally charge clients to do for them?" This is a very common question and a very good question. It's something anyone who uses content marketing should ask themselves. The good news is, it's actually easy to keep a hold on that store and reap the benefits of publishing content.

How to Be Heard Through the Noise Online

Melinda Emerson | Posted 09.14.2016 | Business
Melinda Emerson

Content, Content, and more Content, oh yes everyone has a blog, that doesn't mean everyone's blog is effective. Content is King, but without out a pla...

7 Ways to Take Your Content Marketing to the Next Level

John Rampton | Posted 08.24.2016 | Business
John Rampton

Online marketing is all about the content. Content marketing is an essential part of building your business. How else will people find your content -- and by extension your website. Part of converting is a good content plan that allows people to find you and decide that you offer something valuable enough to buy.

What You Need to Know About Running a Profitable and Engaging Membership Site - What This Membership Site Expert Learned on His Journey

Vicky Law | Posted 08.22.2016 | Business
Vicky Law

Membership sites make it possible for you to build your own community and make money of it as well. The best part of that is it's your own platform.

Is Instagram Stories the Nail in Snapchat's Coffin?

Maxwell Barna | Posted 08.20.2016 | Business
Maxwell Barna

This week, Instagram released its newest product feature into the cosmos--Instagram Stories. Right off the bat, the Internet flooded with criticism of the Facebook subsidiary's latest move, calling it a blatant rip-off of Snapchat, another less popular social sharing network.

The 7 Basic Principles That Dictate Content Marketing Success

Jayson DeMers | Posted 08.11.2016 | Business
Jayson DeMers

Okay, so you want to get into content marketing. I can't blame you. Content marketing has been one of the most talked-about and buzzworthy strategies of the past decade, thanks to its practicality, high potential ROI, and relationship with other online marketing campaigns.

Should Virtual Reality Come With A Warning Label?

Imriel Morgan | Posted 07.19.2016 | Technology
Imriel Morgan

Virtual reality may have been around for a while, but the content available has never been this diverse. Gaming companies, film directors and even tech startups are pushing the boundaries and creating content that may have lasting psychological effects.

Will Write for What? Challenges of Writing for the Web

David M Kirby | Posted 07.19.2016 | Business
David M Kirby

Making a living as a writer is hard. Not because writing itself is difficult, although that fact is debateable, but because getting paid a living wage for your words is challenging in today's market, especially when writing for the web.

Context, It's Complicated.

Advertising Week | Posted 07.07.2016 | Business
Advertising Week

By Hayley Besecker, Assistant Product Marketing Manager, Waze Not all digital location marketing is created equal. As the trend gains momentum, this ...

How To Survive: Living A Lifestyle Of Contentment

Honey Good | Posted 07.07.2016 | Fifty
Honey Good

By: Susan "Honey" Good "If you have a garden and a library you have everything you need" ~Cicero Yesterday, my ultimate concierge, who is a city boy...

5 Ways to Create Content for SEO

AJ Agrawal | Posted 07.07.2016 | Business
AJ Agrawal

Creating SEO-based content requires a bit of practice. Several key factors play a role in excellent SEO content creation. The keywords used determine ...

Congratulations... It's a Content Studio!

Advertising Week | Posted 07.05.2016 | Business
Advertising Week

By Rob Gregory, President of Sales and Marketing, WhoSay Your Content Studio is Open For Business…Now What? Every other day, it feels like a brand...

Smart Airports Will Become the Hub of Brand Experience

Advertising Week | Posted 06.27.2016 | Business
Advertising Week

By Rubbi Bhogal-Wood, Group Business Director Airports & North, Primesight We can now binge watch an entire TV series the instant it’s released, bo...

5 Important Steps to Creating Valuable Content for Your Blog

Laiza King | Posted 06.01.2016 | Business
Laiza King

The blogosphere is filled with trillions of information competing for space and ways to satisfy a diverse pool of audience. What's most important isn't the existence of the numerous information we have access to, but how useful they are to our daily lives, businesses and growth.

Content on Content on Content

Gary Vaynerchuk | Posted 06.02.2016 | Business
Gary Vaynerchuk

There is an important infrastructure for a true content strategy. So many business owners out there aren't producing the number of articles or pieces of micro-content that they could be producing all day long.

A Data-Informed Voice: Why It's Important for Brands and Publishers

Sachin Kamdar | Posted 05.26.2016 | Media
Sachin Kamdar

At the core of every great company or publication is a strong brand voice. And behind every strong brand voice is, of course, data and strategy. A well-crafted brand voice should answer: Who are we marketing to, and in what voice should we speak to best reach and influence them?

6 Ways to Boost Your Blog's Visibility in 2016

Laiza King | Posted 05.18.2016 | Technology
Laiza King

Credit Building a successful blog comes with challenges, successes and errors that can eventually weave into a business if approached with the right...

Need More Traffic? Here's 4 Tips For Creating Shareable Content

Jeff Charles | Posted 05.17.2016 | Business
Jeff Charles

Building an audience isn't easy, is it? As you already know, increasing your traffic is one of the biggest challenges for aspiring entrepreneurs and s...

Numbers Don't Matter, Influence Does

Gary Vaynerchuk | Posted 05.16.2016 | Business
Gary Vaynerchuk

The importance that people and brands place on follower counts or the impressions their content receives is grossly overvalued. I can't say numbers don't matter, but the value everyone places on these numbers needs to be reconsidered.

6 Tools to Keep Your Content from Being Ignored

Dan Steiner | Posted 05.05.2016 | Business
Dan Steiner

Consumers are bombarded with hundreds of ads every day across TV, radio, Internet, newspapers, and magazines, and that doesn't even include messages t...