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Content

Blood, Sweat and Tears Define Great Content: No More and No Less

Lee Traupel | Posted 01.29.2015 | Small Business
Lee Traupel

How do you make content that the visitor wants to share? Key attributes: useful, emotion laden, factual, practical, newsjacks (events, moments in time, perspective).

Content Marketing Killers Are Everywhere

Lee Traupel | Posted 01.25.2015 | Small Business
Lee Traupel

Beating blank page syndrome can be worse than your first date -- content creation is fraught with peril for many small businesses.

Why Designers are Integral to All Marketing Activities

Lee Traupel | Posted 01.24.2015 | Business
Lee Traupel

Embracing and inculcating design into your business starts with knowing you have an issue. It's like sobriety, until you admit you have a problem, you are not going to find the promised land.

Tickle Some Funny Bones at Your Next Speaking Engagement

M. Shannon Hernandez | Posted 01.22.2015 | Books
M. Shannon Hernandez

Whether preparing for a business presentation, giving a wedding toast, defending your thesis or raising money from investors, remember one thing at your next public speaking engagement: Once you step on stage you are in show business.

Why Under $5M Brands are an Endangered Species

Lee Traupel | Posted 01.21.2015 | Business
Lee Traupel

Curation standards ('what's good and what's bad") are under constant assault from social media neophytes and sages alike. See: "celebrification." We are all creating more noise trying to compete with each other.

Why There Is No Absolute Formula for a Great Marketing Plan

Lee Traupel | Posted 01.19.2015 | Business
Lee Traupel

If you ask most small business owners or managers what their budget is they blanch on the spot, start to stammer and/or pull out their "smartphone."...

Critical Digital Marketing Strategies for Business Growth

Lee Traupel | Posted 01.16.2015 | Small Business
Lee Traupel

Pinterest rocks for any brand targeting consumers and the female demographics are stellar. Like other social channels, its morphing to a full blown eCommerce platform and with broader (mainstream and male) demographics.

Social Media Economies of Scale Start With Your Staff

Lee Traupel | Posted 01.16.2015 | Business
Lee Traupel

Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff.Whether your five or five hundred strong, look around the office or review the org chart.

f in 2014 Content Was King, Where Will 2015 Take Us?

Lucy Cooper | Posted 01.07.2015 | Media
Lucy Cooper

Readers of this blog will be aware of the macro trends we see as we move into 2015; mobile first, identified and measurable distribution channels and the need to change behaviors both internally and externally in order to execute.

Women in Business Q&A: Meagan Rhodes, Digital Marketing Lead, @Pay

Laura Dunn | Posted 01.02.2015 | Business
Laura Dunn

Meagan Rhodes, 27, is the Digital Marketing Lead for @Pay, an email payments technology based out of Albuquerque, NM. Meagan has grown a Twitter Following of over 14K on her personal page, @MeaganNRhodes, where she posts about digital marketing, tech news and advocates for women in tech.

The Road to Hell for Any Brand Is Paved With Guaranteed Marketing Results

Lee Traupel | Posted 12.21.2014 | Business
Lee Traupel

Great marketing is iterative and subject to lots of variables. "Guaranteed results" are inherently time limited and the negative economic bias that's set up at the outset means there is no budget or time for iteration.

Fight Content Smog to Win Fame, Fortune and Your Dog's Undying Love

Lee Traupel | Posted 01.13.2015 | Business
Lee Traupel

Scratch any millennial geek today and "disintermediation" will bubble to the surface immediately. For good reason. Our world is being redefined as never before. It's the new digital world order and here is quick review for brands in need of refreshment.

Speed to Market is Essential for Success in the Digital Age

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

There's an old Gypsy saying heard around the campfire: "speed can be a friend or your enemy." This is so applicable to small to mid sized companies today. Rapid change and global markets are defining how business grow and compete.

Great Content Is Embedded in Your Business DNA

Lee Traupel | Posted 01.25.2015 | Small Business
Lee Traupel

Involve your entire organization whether it's five or fifty people: great content ideas come in all shapes and sizes: admins, customers, channel partners, sales, support, customer service and/or exec staff.

Fight Content Starvation With Savvy Publishing Tactics

Lee Traupel | Posted 12.16.2014 | Small Business
Lee Traupel

So, you just uploaded some great content to your blog post and shared it across you social accounts expecting a signal back from the universe. But nothing: a ping with no echo.

3 Content Tips From "Comedians In Cars Getting Coffee"

Blake Landau | Posted 01.18.2015 | Business
Blake Landau

We know there's a content deluge on the web. Every vendor and brand and Tom, Dick and Harry are looking for attention. But can we all agree that too much junk is being published as "content." Let's stop the madness.

Four Critical Marketing Strategies for Growing Your Business

Lee Traupel | Posted 01.17.2015 | Small Business
Lee Traupel

Digital Oxygen starts and ends with design, with smart content woven into the mix. What's on your critical short list and what can you pushback til...

3 Steps to Re-imagining Everything: A Story About Ancient Wisdom + Data!

Mia Kossiavelou | Posted 01.17.2015 | Business
Mia Kossiavelou

I love the meaning of things. The moment when the supernova cloud of confusion lifts to reveal a clear cohesive flow of 'aha' moments -- clarity of vision.

Is It Worth a Drive? Three Questions to Ask When Deciding on a New Message Vehicle

Heather Piedmont | Posted 01.12.2015 | Business
Heather Piedmont

The moral of this story can be summed up in a very well-known sales phrase: Buyer Beware. While it is new and possibly a good communication vehicle for business success..make sure it will create the success you desire and not just become another item on the Marketing To-Do List.

Tech Nirvana: Don't Take a Knife to a Gunfight

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

Today's shiny markets wrapped in social media and buffed with billion-dollar valuations are a false line on the horizon for non-tech-savvy brands. ...

Creating Content is About Grit, with Little Glory Early On - Be Tenacious

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

Terabytes are written about how to create great content every day. It all flows from a few simple attributes. Cut to the chase, tell a story, find a...

If Your Web Site Is Driving Marketing Strategy, You Are in Trouble

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

Too many businesses fail miserably at good web site design. Every web site is a living/breathing digital asset and has to be developed accordingly. Your business is just homesteading on social media platforms but you own your web site.

Using Google Alerts for Brand Monitoring and Competitive Intelligence

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

In today's modern spy vs. spy world there is no better 1.0 tool than Google Alerts - the Swiss Army Knife for content sourcing, spying on competitor...

4 Product Hunt Tools for Social Media Content Creators

Giuseppe Crosti | Posted 12.27.2014 | Technology
Giuseppe Crosti

One of my favorite forms of procrastination involves exploring new ideas on Product Hunt. The lists are well curated and its active community ensures the best products float to the top.

Standing out in a Content Drenched World

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff. Whether your five or five hundred strong, look around the office or review the org chart.