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Should Virtual Reality Come With A Warning Label?

Imriel Morgan | Posted 07.19.2016 | Technology
Imriel Morgan

Virtual reality may have been around for a while, but the content available has never been this diverse. Gaming companies, film directors and even tech startups are pushing the boundaries and creating content that may have lasting psychological effects.

Will Write for What? Challenges of Writing for the Web

David M Kirby | Posted 07.19.2016 | Business
David M Kirby

Making a living as a writer is hard. Not because writing itself is difficult, although that fact is debateable, but because getting paid a living wage for your words is challenging in today's market, especially when writing for the web.

Context, It's Complicated.

Advertising Week | Posted 07.07.2016 | Business
Advertising Week

By Hayley Besecker, Assistant Product Marketing Manager, Waze Not all digital location marketing is created equal. As the trend gains momentum, this ...

How To Survive: Living A Lifestyle Of Contentment

Honey Good | Posted 07.07.2016 | Fifty
Honey Good

By: Susan "Honey" Good "If you have a garden and a library you have everything you need" ~Cicero Yesterday, my ultimate concierge, who is a city boy...

5 Ways to Create Content for SEO

AJ Agrawal | Posted 07.07.2016 | Business
AJ Agrawal

Creating SEO-based content requires a bit of practice. Several key factors play a role in excellent SEO content creation. The keywords used determine ...

Congratulations... It's a Content Studio!

Advertising Week | Posted 07.05.2016 | Business
Advertising Week

By Rob Gregory, President of Sales and Marketing, WhoSay Your Content Studio is Open For Business…Now What? Every other day, it feels like a brand...

Smart Airports Will Become the Hub of Brand Experience

Advertising Week | Posted 06.27.2016 | Business
Advertising Week

By Rubbi Bhogal-Wood, Group Business Director Airports & North, Primesight We can now binge watch an entire TV series the instant it’s released, bo...

5 Important Steps to Creating Valuable Content for Your Blog

Laiza King | Posted 06.01.2016 | Business
Laiza King

The blogosphere is filled with trillions of information competing for space and ways to satisfy a diverse pool of audience. What's most important isn't the existence of the numerous information we have access to, but how useful they are to our daily lives, businesses and growth.

Content on Content on Content

Gary Vaynerchuk | Posted 06.02.2016 | Business
Gary Vaynerchuk

There is an important infrastructure for a true content strategy. So many business owners out there aren't producing the number of articles or pieces of micro-content that they could be producing all day long.

A Data-Informed Voice: Why It's Important for Brands and Publishers

Sachin Kamdar | Posted 05.26.2016 | Media
Sachin Kamdar

At the core of every great company or publication is a strong brand voice. And behind every strong brand voice is, of course, data and strategy. A well-crafted brand voice should answer: Who are we marketing to, and in what voice should we speak to best reach and influence them?

6 Ways to Boost Your Blog's Visibility in 2016

Laiza King | Posted 05.18.2016 | Technology
Laiza King

Credit Building a successful blog comes with challenges, successes and errors that can eventually weave into a business if approached with the right...

Need More Traffic? Here's 4 Tips For Creating Shareable Content

Jeff Charles | Posted 05.17.2016 | Business
Jeff Charles

Building an audience isn't easy, is it? As you already know, increasing your traffic is one of the biggest challenges for aspiring entrepreneurs and s...

Numbers Don't Matter, Influence Does

Gary Vaynerchuk | Posted 05.16.2016 | Business
Gary Vaynerchuk

The importance that people and brands place on follower counts or the impressions their content receives is grossly overvalued. I can't say numbers don't matter, but the value everyone places on these numbers needs to be reconsidered.

6 Tools to Keep Your Content from Being Ignored

Dan Steiner | Posted 05.05.2016 | Business
Dan Steiner

Consumers are bombarded with hundreds of ads every day across TV, radio, Internet, newspapers, and magazines, and that doesn't even include messages t...

My Love/Hate Relationship with Technology

Sandy Abrams | Posted 05.03.2016 | Business
Sandy Abrams

This week is National Small Business Week (May 1-7) and much of the digital conversation celebrating our 53rd annual #NSBW focuses on how technology ...

How Mobile Video Experiences Are Evolving: An Interview With CEO & Founder Of imDown

Sofia Katsali | Posted 04.28.2016 | Technology
Sofia Katsali

You'd think that in 2016, with all sorts of content blasting through mobile avenues, there wouldn't be any more room for brands and apps to capture a ...

Why Giving Away Free Content Is a Money-Making Strategy

Salma Jafri | Posted 04.20.2016 | Business
Salma Jafri

In this atmosphere, the best way to build trust has become to give away not just free content, but to give away your best content, for free.

Google, the Source and Antidote to Bad Medical Advice on the Internet

Eli Schwartz | Posted 04.18.2016 | Healthy Living
Eli Schwartz

The medical advice usually appears on seemingly reputable health websites or even homepages of local family doctors. Additionally, consumers are lulled into thinking the information must be correct because it appears high on Google. Nothing could be further from the truth.

How Brands and Content-Makers Are Thinking Beyond Diversity

Advertising Week | Posted 04.13.2016 | Business
Advertising Week

By Rajiv Menon, Cultural Analyst, TruthCo. In the last year, one particular word has been a standout in the cultural psyche: diversity. From the s...

How to Repurpose Content So You Can Get More Done

John Rampton | Posted 04.08.2016 | Business
John Rampton

A big part of running a freelance business is the ability to juggle building your own brand with client work. I'm not going to lie, it's a lot of wo...

Audi Is Trying To Sell Intelligence As the New Rock And Roll, But This Punk Ain't Buying It.

Maxwell Barna | Posted 04.06.2016 | Business
Maxwell Barna

Iggy Pop was punk rock before the world knew what punk rock was. He and his band, The Stooges, are credited with being one of the most influential roc...

3 Ways to Help Your Business Grow Using a Content Strategy Marketing Plan

Dorit Sasson | Posted 03.29.2016 | Business
Dorit Sasson

A content strategy and content strategy marketing plan are distinctly different from each other. Basically, a content strategy marketing plan builds y...

What Type of Brand Content Converts Best?

Sachin Kamdar | Posted 03.23.2016 | Business
Sachin Kamdar

Content marketing is much more than just churning out articles. Creating branded content that optimizes audience engagement and ultimately converts viewers into customers also involves using the right format and channels. And the content can't just be okay; it must be spectacular.

More Content Equals More Opportunity

Advertising Week | Posted 03.21.2016 | Business
Advertising Week

In the end, the best idea still wins. However, as I think about integration opportunities, I am excited for the expanded toolbox we have to play with. As an industry, we are only limited by our own definition.

#FredinChina: Millennials to Steal Women's Day

Fred Raillard | Posted 03.15.2016 | Technology
Fred Raillard

'Women's Day' is on March 8th, and celebrates equality between the men and women. This is a very serious day in China, where every Chinese woman expects to be treated extremely well on this day by her entourage, family, company and her husband.