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Chat for a cure: How Viber merges mobile messaging and community in support of ALS

Valeh Nazemoff | Posted 02.09.2016 | Business
Valeh Nazemoff

Did you take the ice bucket challenge to support ALS? If so, you found out that a bucket of cold water can hurt so good! At the height of ice bucket ...

Content Inspiration From 3 Impressive Brand Publishers

Sachin Kamdar | Posted 01.22.2016 | Media
Sachin Kamdar

Whether you write or create content for a media outlet or brand, take some tips from these content all-stars who have pushed past the predictable, and offered their audiences what they want to hear about, not what a brand wants to tell them.

9 Solid Ways to Repurpose Existing Blog Content Into New Media

Ryan Erskine | Posted 01.21.2016 | Business
Ryan Erskine

You spent all that hard work on your latest article, so don't stop there! You can't make an impact with your writing if nobody sees it.

Is Netflix the Amazon of Entertainment?

David Sable | Posted 01.19.2016 | Business
David Sable

My crystal ball is cloudy, but I will take a bet on Netflix, and by implication Amazon, so long as they stay the course on delivering what we all want. Great shows to watch anywhere, anytime as we want to.

How to Win in Business? Be Open to Change

Gary Vaynerchuk | Posted 01.21.2016 | Business
Gary Vaynerchuk

Early in my career, when I was really entrenched working at Wine Library, my dad pulled me aside and said something that I thought was curious. He said, "You're always changing your mind."

Thriving After Adversity: 6 Steps to Contentment

Laura Landgraf | Posted 01.12.2016 | Healthy Living
Laura Landgraf

When I think about my journey to contentment I am grateful for dogged determination; that reasons for unequivocal forward motion existed; for guiding lights with helping hands and hearts; but mostly that I love and am loved.

Branded Content: The Currency of Connection

Tom Doctoroff | Posted 01.10.2016 | Business
Tom Doctoroff

The rise of "content" is a fundamental 21st century marketing phenomenon. But is "advertising," deliberate messages broadcast at one time to swathes of people, dead?

Why Is It Important to Stand Out From the Crowd?

Sakshi Talwar | Posted 12.14.2015 | Healthy Living
Sakshi Talwar

In a noisy world, where everybody seems to be shouting their lungs out from their rooftops, it is important for your ideas to stand out from the crowd.

Content's Role in Attracting New Clients in Service Industries

John Rampton | Posted 12.10.2015 | Business
John Rampton

When you look at what's fueling the growth of businesses within service industries, you'll realize quickly that content marketing almost always plays ...

Why Links Matter to Grow Your Business

Janis Couvreux | Posted 12.02.2015 | Business
Janis Couvreux

Right now, there is so much content on the Internet that just putting your website up, the digital equivalent of hanging out your shingle, is no longe...

The 4 Cs of Writing a Book

Chuck Boyce | Posted 11.20.2015 | Business
Chuck Boyce

Few things are more daunting than staring at that blank computer screen after you've made the decision to write your first book. But it doesn't have to be so overwhelming. I break the process down into the four Cs.

Tips for Distributing and Monetizing Your Documentary From the AFM

Michael Rose | Posted 11.18.2015 | Los Angeles
Michael Rose

Non-fiction is not the AFMs main focus by a long shot but these films do find international buyers at the Market who know they attract audiences looking for something different.

The Effect of Visuals in Daily Business Operations

Alex Ivanovs | Posted 11.07.2015 | Business
Alex Ivanovs

The times when visual content was associated with more 'light-hearted' businesses like entertainment or lifestyle journalism are long gone.

What Does "Relevant" Really Mean?

Michael Pasco | Posted 10.29.2015 | Technology
Michael Pasco

All informed marketers know one thing moving into 2016: consumers don't respond to irrelevant messaging. But how do you know what content is "relevant" when the definition is so broad and audience perception is always changing?

How SEO Helps Improve Your Web Prominence

Yura Bryant | Posted 10.29.2015 | Business
Yura Bryant

Lately, I have been talking about why your business needs to be online and creating a website that effectively sells. Now I want to talk about using SEO techniques in order to get your website higher rankings on Google, so that more natural traffic can be generated for your website.

How the Rover App is Revolutionizing How You Find Content

John Rampton | Posted 10.09.2015 | Business
John Rampton

Flipora has rebranded to Rover as it launches new apps for iPhone & Android. Rover is a content discovery app that connects people with stories fr...

The Future of Brand Publishing and Content in Artificial Intelligence

Advertising Week | Posted 09.30.2015 | Business
Advertising Week

By Christine Fruechte, CEO, Colle+McVoy Recently, Chinese tech giant Tencent made the news (figuratively and literally) for a near-perfect piece of ...

Are Hollywood directors moving to Madison Ave?

Advertising Week | Posted 09.29.2015 | Business
Advertising Week

By Marcus Peterzell, EVP Entertainment, Ketchum It's no breaking news that the big studios are circling the wagons and focusing on franchise films, s...

All the Action Is NOT in the Content

Warren Harding | Posted 09.28.2015 | Business
Warren Harding

Unless you have had your head buried in the sand for the last few years, you would have seen that content marketing as a marketing practice and discipline has burst into the limelight. Content marketing is effective, useful and here for the foreseeable future.

Content, Distribution, Discovery: The Royal Family

David Kleeman | Posted 09.17.2015 | Media
David Kleeman

There's good news, if you're lucky enough to get found and adopted. Kids engage more deeply than ever with favorite characters, stories and brands. They'll follow you across platforms, consume your content voraciously and share it with others.

Plan for the Distribution of Your Content Accordingly

Brian Honigman | Posted 09.04.2015 | Technology
Brian Honigman

Now that most businesses understand the importance of incorporating storytelling into their marketing efforts, it's essential to strike the right balance of creating valuable content worth consuming and effectively distributing this content where your audience is most active.

Is Automated Content Curation a Good Idea?

Deborah Sweeney | Posted 08.25.2015 | Business
Deborah Sweeney

I really do understand why some businesses automate their content curation, and if a constantly updating twitter feed is all you want out of social marketing, stick with it. But if you want to tap into new markets, and attract an audience to read the articles you write, more must be done.

Content Discovery Platform Flipora Raises $1.5 Million

John Rampton | Posted 07.29.2015 | Business
John Rampton

Numerous backers believe in Flipora's idea that Artificial Intelligence (AI) could be the answer to the content discovery problem to the tune of $1.5 million.

A realtime journey: The Odyssey Project

Laura Dunn | Posted 07.28.2015 | Business
Laura Dunn

To mark its 80th anniversary, Sperry have embarked upon a special journey. Launched in March this year, the Odyssey Project has sent eighty ambassador...

Digital Relevance Often Comes in a Package

Sean Donahue | Posted 07.17.2015 | Media
Sean Donahue

Though it would be quite unwise to call all content marketers insane, it's clear that we're actively living out Einstein's definition in the online world: Consistently producing content in the same way and expecting more influential viewers, fans and followers to sing our respective praises.