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The 4 Cs of Writing a Book

Chuck Boyce | Posted 11.20.2015 | Business
Chuck Boyce

Few things are more daunting than staring at that blank computer screen after you've made the decision to write your first book. But it doesn't have to be so overwhelming. I break the process down into the four Cs.

Tips for Distributing and Monetizing Your Documentary From the AFM

Michael Rose | Posted 11.18.2015 | Los Angeles
Michael Rose

Non-fiction is not the AFMs main focus by a long shot but these films do find international buyers at the Market who know they attract audiences looking for something different.

The Effect of Visuals in Daily Business Operations

Alex Ivanovs | Posted 11.07.2015 | Business
Alex Ivanovs

The times when visual content was associated with more 'light-hearted' businesses like entertainment or lifestyle journalism are long gone.

What Does "Relevant" Really Mean?

Michael Pasco | Posted 10.29.2015 | Technology
Michael Pasco

All informed marketers know one thing moving into 2016: consumers don't respond to irrelevant messaging. But how do you know what content is "relevant" when the definition is so broad and audience perception is always changing?

How SEO Helps Improve Your Web Prominence

Yura Bryant | Posted 10.29.2015 | Business
Yura Bryant

Lately, I have been talking about why your business needs to be online and creating a website that effectively sells. Now I want to talk about using SEO techniques in order to get your website higher rankings on Google, so that more natural traffic can be generated for your website.

How the Rover App is Revolutionizing How You Find Content

John Rampton | Posted 10.09.2015 | Business
John Rampton

Flipora has rebranded to Rover as it launches new apps for iPhone & Android. Rover is a content discovery app that connects people with stories fr...

The Future of Brand Publishing and Content in Artificial Intelligence

Advertising Week | Posted 09.30.2015 | Business
Advertising Week

By Christine Fruechte, CEO, Colle+McVoy Recently, Chinese tech giant Tencent made the news (figuratively and literally) for a near-perfect piece of ...

Are Hollywood directors moving to Madison Ave?

Advertising Week | Posted 09.29.2015 | Business
Advertising Week

By Marcus Peterzell, EVP Entertainment, Ketchum It's no breaking news that the big studios are circling the wagons and focusing on franchise films, s...

All the Action Is NOT in the Content

Warren Harding | Posted 09.28.2015 | Business
Warren Harding

Unless you have had your head buried in the sand for the last few years, you would have seen that content marketing as a marketing practice and discipline has burst into the limelight. Content marketing is effective, useful and here for the foreseeable future.

Content, Distribution, Discovery: The Royal Family

David Kleeman | Posted 09.17.2015 | Media
David Kleeman

There's good news, if you're lucky enough to get found and adopted. Kids engage more deeply than ever with favorite characters, stories and brands. They'll follow you across platforms, consume your content voraciously and share it with others.

Plan for the Distribution of Your Content Accordingly

Brian Honigman | Posted 09.04.2015 | Technology
Brian Honigman

Now that most businesses understand the importance of incorporating storytelling into their marketing efforts, it's essential to strike the right balance of creating valuable content worth consuming and effectively distributing this content where your audience is most active.

Is Automated Content Curation a Good Idea?

Deborah Sweeney | Posted 08.25.2015 | Business
Deborah Sweeney

I really do understand why some businesses automate their content curation, and if a constantly updating twitter feed is all you want out of social marketing, stick with it. But if you want to tap into new markets, and attract an audience to read the articles you write, more must be done.

Content Discovery Platform Flipora Raises $1.5 Million

John Rampton | Posted 07.29.2015 | Business
John Rampton

Numerous backers believe in Flipora's idea that Artificial Intelligence (AI) could be the answer to the content discovery problem to the tune of $1.5 million.

A realtime journey: The Odyssey Project

Laura Dunn | Posted 07.28.2015 | Business
Laura Dunn

To mark its 80th anniversary, Sperry have embarked upon a special journey. Launched in March this year, the Odyssey Project has sent eighty ambassador...

Digital Relevance Often Comes in a Package

Sean Donahue | Posted 07.17.2015 | Media
Sean Donahue

Though it would be quite unwise to call all content marketers insane, it's clear that we're actively living out Einstein's definition in the online world: Consistently producing content in the same way and expecting more influential viewers, fans and followers to sing our respective praises.

Ditch Work-Life Balance and Find Real Happiness: Part II

Deirdre Maloney | Posted 07.10.2015 | Healthy Living
Deirdre Maloney

Part II: Your Blissful Others Well hello again! The last time we met we discussed the notion that the real problem with work/life balance isn't that...

Promoting the Value of Creativity With Regal Entertainment Group, AMC Theatres, and Independent Theaters Around the Country

Chris Dodd | Posted 06.30.2015 | Entertainment
Chris Dodd

If you are heading to the movies this summer to meet a dinosaur or explore the feelings inside your head or maybe for a little magic, be sure to look ...

What Do Gawker and the New York Times Have in Common?

David Sable | Posted 06.22.2015 | Media
David Sable

Clearly, just being "digital" is no longer enough to distinguish anyone (digital is everything...) and the self-imposed constrictions that digibabble thinking forced onto so many is outmoded, outdated and, frankly, future-limiting

Pentatonix: 5 Secrets To Content Marketing Success

Matt Cohen | Posted 05.27.2015 | Business
Matt Cohen

Thanks in part to their perfectly blended harmonies and wickedly clever arrangements, the a cappella group Pentatonix are on a massive winning streak right now. You may not be able to sing like Pentatonix, but you can learn from their success. In addition to their abundant musical talents, they are also experts at content marketing.

Write Better Blog Headlines & Titles Using Data-Driven Strategies [Infographic]

Jonathan Long | Posted 05.14.2015 | Small Business
Jonathan Long

Think about the last blog post you published on your blog -- did you put a lot of thought into writing the title? Don't worry if you didn't, as it's one of the most over looked elements of a blog post.

Alexander C. Kaufman

AOL CEO: Verizon Deal Will 'Extend The Tarmac' For Mobile | Alexander C. Kaufman | Posted 05.13.2015 | Business

NEW YORK -- AOL CEO Tim Armstrong said Tuesday morning that the company's $4.4 billion acquisition by Verizon would bolster AOL's hope of dominating t...

Women in Business: Asha Dahya, Founder, Girl Talk HQ

Laura Dunn | Posted 05.10.2015 | Business
Laura Dunn

Asha Dahya is a host and content creator. She was born in the UK, raised in Australia where she studied a BA with a double major in Film & Journalism, is Indian by ethnicity, and now resides in Los Angeles.

Why Skimmable Content Is More Valuable Than Deep Content

Jayson DeMers | Posted 05.06.2015 | Business
Jayson DeMers

While the readership of skimmed content will be left with a weaker impression than the readership of deep content, the size of the skimmed content audience is high enough to compensate for the difference.

8 Mobile Marketing Tips You Don't Want To Miss

Scott MacFarland | Posted 06.27.2015 | Business
Scott MacFarland

Because the rise of mobile usage has skyrocketed, the culture of communication has changed, and marketers need to keep up by understanding how their prospective customers prefer to communicate.

4 New iPhone Apps Changing the Way We Discover Content

John Rampton | Posted 06.26.2015 | Business
John Rampton

With so much content flying around the Internet at any given time, it can be difficult to find the information you need. Information overload is a big problem today and this is especially challenging for professionals who want to stay on top of the most relevant and important content of the day that can help them be better informed and more productive.