Virtual reality may have been around for a while, but the content available has never been this diverse. Gaming companies, film directors and even tech startups are pushing the boundaries and creating content that may have lasting psychological effects.
Making a living as a writer is hard. Not because writing itself is difficult, although that fact is debateable, but because getting paid a living wage for your words is challenging in today's market, especially when writing for the web.
The blogosphere is filled with trillions of information competing for space and ways to satisfy a diverse pool of audience. What's most important isn't the existence of the numerous information we have access to, but how useful they are to our daily lives, businesses and growth.
There is an important infrastructure for a true content strategy. So many business owners out there aren't producing the number of articles or pieces of micro-content that they could be producing all day long.
At the core of every great company or publication is a strong brand voice. And behind every strong brand voice is, of course, data and strategy. A well-crafted brand voice should answer: Who are we marketing to, and in what voice should we speak to best reach and influence them?
The importance that people and brands place on follower counts or the impressions their content receives is grossly overvalued. I can't say numbers don't matter, but the value everyone places on these numbers needs to be reconsidered.
The medical advice usually appears on seemingly reputable health websites or even homepages of local family doctors. Additionally, consumers are lulled into thinking the information must be correct because it appears high on Google. Nothing could be further from the truth.
Content marketing is much more than just churning out articles. Creating branded content that optimizes audience engagement and ultimately converts viewers into customers also involves using the right format and channels. And the content can't just be okay; it must be spectacular.
In the end, the best idea still wins. However, as I think about integration opportunities, I am excited for the expanded toolbox we have to play with. As an industry, we are only limited by our own definition.
'Women's Day' is on March 8th, and celebrates equality between the men and women. This is a very serious day in China, where every Chinese woman expects to be treated extremely well on this day by her entourage, family, company and her husband.