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Why Skimmable Content Is More Valuable Than Deep Content

Jayson DeMers | Posted 05.06.2015 | Business
Jayson DeMers

While the readership of skimmed content will be left with a weaker impression than the readership of deep content, the size of the skimmed content audience is high enough to compensate for the difference.

Nine Great Products for the Always Connected Consumer in Your Life

Lee Traupel | Posted 05.05.2015 | Style
Lee Traupel

Take a trip with me down gadget lane into the world where just about anything a product marketer can dream up is now coming at you complements of today's billion dollar buffed world.

Shopping for Insurance Online May Be Boring, But It's Rewarding

Lee Traupel | Posted 05.04.2015 | Money
Lee Traupel

Shopping for insurance online or in person is tricky and I don't want to make this sound like a cake walk, it is not. You need to asks lots of open ended questions when speaking directly with providers and aggregating information pulled from any/all insurance comparison sites. #presson

Have Your App Call My App and Let's Do Business

Lee Traupel | Posted 05.02.2015 | Small Business
Lee Traupel

The financial services industry has embraced technology aggressively to drive customer reach, incremental revenue and branding, the more traditional insurance industry is still behind, but closing fast.

8 Mobile Marketing Tips You Don't Want To Miss

Scott MacFarland | Posted 04.27.2015 | Business
Scott MacFarland

Because the rise of mobile usage has skyrocketed, the culture of communication has changed, and marketers need to keep up by understanding how their prospective customers prefer to communicate.

4 New iPhone Apps Changing the Way We Discover Content

John Rampton | Posted 04.27.2015 | Business
John Rampton

With so much content flying around the Internet at any given time, it can be difficult to find the information you need. Information overload is a big problem today and this is especially challenging for professionals who want to stay on top of the most relevant and important content of the day that can help them be better informed and more productive.

Gaming and Gambling in Today's Smartphone Drenched World

Lee Traupel | Posted 04.29.2015 | Technology
Lee Traupel

Mobile is taking an increasing bite out of our lives - there is no longer any place safe zone from someone next to you texting, gaming, surfing or worse, yapping incessantly about God knows what. I think the next horizon or maybe distraction for many will be gambling on smartphones.

Turning Ideas Into Intellectual Property

Lee Traupel | Posted 04.27.2015 | Small Business
Lee Traupel

Ideas are cheap but tactical execution is not. We all live work in a fiercely competitive world and every idea, concept, or business model has to be carefully shepherded from that first drawing on a napkin to refined product marketing.

Is Weed Going to Be the Next Billion Dollar Buffed Vertical?

Lee Traupel | Posted 04.23.2015 | San Francisco
Lee Traupel

San Francisco's cultural legacy of identifying a need and then fulfilling it with a service is anchored by another Yahoo like web site, with a listing of San Francisco Cannabis Clubs. And, if you don't think there is a local or national market, check out their advertising rates.

Creating Your Own Online Course? Avoid These Mistakes!

Priscila Hinkle | Posted 04.22.2015 | Business
Priscila Hinkle

The Internet has made it possible for us to explore different options, learn new skills, and embark in new careers with the click of a mouse. In the online or digital entrepreneurial realm, everyone seems to be creating their own online courses and group coaching program these days

Travel Insurance is Now a Prerequisite for a Worry Free Vacation

Lee Traupel | Posted 04.22.2015 | Travel
Lee Traupel

Travel insurance exists to protect you from the slings and arrows of modern travel: lost or stolen luggage, medical issues on the road, unforeseen mishaps of just about any kind -- it can take the sting out of potentially serious issues that can ruin a trip or your financial position.

The Evolution of the Modern Point of Sale System

Lee Traupel | Posted 05.01.2015 | Technology
Lee Traupel

Every business today is dealing with a world that constantly forces a business to think and act "smarter" in order stay abreast of competition and differentiate products and services.

Is the Rise in E-Cigarette Use by Teens a Positive Thing?

Lee Traupel | Posted 05.04.2015 | Healthy Living
Lee Traupel

In this brave new world of everything technology enabled we now have electronic devices that deliver a nicotine-laced fluid, which as/when vaporized...

Reputation Managment Is a Necessity for on the Go Brands

Lee Traupel | Posted 04.22.2015 | Small Business
Lee Traupel

Today, savvy brands embrace online reputation management or risk losing revenue and brand cachet. Many marketing execs and small business owners don't grasp how important online reputation management is to their business.

Boomer Lifestyle Tools and Products for the Post Woodstock Generation

Lee Traupel | Posted 04.17.2015 | Fifty
Lee Traupel

Woodstock it was a mess and don't let anyone tell you different. It was hot, cold, dirty, muddy, and smelly and most of the time you couldn't even hear the music. But, epic nevertheless.

Is Siri Really Going to Replace Your Insurance Agent?

Lee Traupel | Posted 04.17.2015 | Money
Lee Traupel

The business model was predicated upon a small business owner (an "agent") who was active in the community, built relationships up over time and knew most of their customers on a first name basis.

Why Mobile Apps are the New Coin of the Realm for Busy Brands

Lee Traupel | Posted 04.15.2015 | Technology
Lee Traupel

Mobile phone saturation has arrived, regardless of the county, culture or demographics. They are embedded in our lives and an integral part of any marketer's digital reach and strategy.

Will Reality Ads and User Generated Content Destroy Brand Reputation?

Marc Stoiber | Posted 04.14.2015 | Business
Marc Stoiber

Is the appearance of honesty in advertising the most cynical persuasion technique of all? Anyone who has worked with big brands knows they don't leave their image to chance. Will this faux authenticity become a long term trend, or simply pass like so many other fads?

How the Cloud Is Reshaping Business Communications

Lee Traupel | Posted 04.12.2015 | Business
Lee Traupel

Big enterprise level companies discovered the "cloud" five to seven years ago for lowering costs, reducing head count and enabling virtual teams to work together more cohesively in and outside the company.

Modern Tools and Vendors Reshaping the Canadian Citizenship Process

Lee Traupel | Posted 04.09.2015 | Small Business
Lee Traupel

Canada has for centuries been known as a county that believes in and supports immigration as a contributor to the core DNA of the country! Each ye...

Transformative Trends Reshaping the Insurance Industry

Lee Traupel | Posted 04.09.2015 | Business
Lee Traupel

The insurance industry is moving into a digital era, with analytics, mobile, the social cloud and privacy issues moving front and center in terms of how they engage with "mobile in hand consumers."

The Tech Assault on Traditional Real Estate Is Gaining Minimal Traction With Consumers and Related Fees

Lee Traupel | Posted 05.01.2015 | Small Business
Lee Traupel

During the last 10 plus years the Internet has permeated the bedrock of the U.S. economy. And, the smartphone is accelerating the digital economy in ways that are hard to predict.

Cultivating Brand Romance in Today's Always-on, Distracted World

Lee Traupel | Posted 04.01.2015 | Small Business
Lee Traupel

All start-ups and brands in need have the same marketing challenge. Cost-effectively finding, keeping and motivating customers to support your business, in a world where distraction rules and attention spans are just seconds.

My 7-day Cycle for Generating Content That Gets Read and Shared by 30,000+ People/Week

Paul Jarvis | Posted 03.26.2015 | Small Business
Paul Jarvis

I've worked out a fairly straightforward system that lets me focus more on writing and less on how it all works. No step, except for writing and editing, takes more than a few minutes.

How to Build a Better Business Content Creation Team

Miranda Marquit | Posted 03.26.2015 | Small Business
Miranda Marquit

If you want your business to be successful in today's world, you need to be online. Even if you target local customers for your brick and mortar store, an online presence is vital.