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My 7-day Cycle for Generating Content That Gets Read and Shared by 30,000+ People/Week

Paul Jarvis | Posted 03.26.2015 | Small Business
Paul Jarvis

I've worked out a fairly straightforward system that lets me focus more on writing and less on how it all works. No step, except for writing and editing, takes more than a few minutes.

How to Build a Better Business Content Creation Team

Miranda Marquit | Posted 03.26.2015 | Small Business
Miranda Marquit

If you want your business to be successful in today's world, you need to be online. Even if you target local customers for your brick and mortar store, an online presence is vital.

All Great Brands Start With a Stellar Name: How to Create Yours and Conquer the World

Lee Traupel | Posted 03.18.2015 | Business
Lee Traupel

Every business struggles with naming their company and for good reason. For most of you, it's a process that's unfamiliar, necessitating skills that are at times one off, with not a lot of clear guidelines for finding your way home.

Marriott Gets Bullish on Content Marketing and New Talent Is Grabbing the Horns, Part II

Gordy Grundy | Posted 03.18.2015 | Business
Gordy Grundy

In Los Angeles, artist Malakai was bopping through Facebook. His parents know him as Daniel Cabrera but the street knows him as Malakai. He saw a post that David Beebe had taken a position as Vice President of Creative and Content Marketing for Marriott International. Cool. Malakai knows that guy.

Internet Sensations Explain How to Go Viral

Sajeel Qureshi | Posted 03.18.2015 | Small Business
Sajeel Qureshi

Viral marketing is the fastest and quickest way you can spread a message. Just ask Justin Bieber. But for every hit content piece that goes viral there is an Internet dump of content that got discarded or deemed irrelevant because no one saw it.

Marriott Gets Bullish on Content Marketing and New Talent Is Grabbing the Horns, Part I

Gordy Grundy | Posted 03.18.2015 | Business
Gordy Grundy

Content Marketing demands great skill and subtlety. I am grateful when Pillsbury offers me a new recipe, but helpful tips on cleaning the bowl are too much. Like a progressive parent hovering over their only child, Content Marketing is a delicate balance of good advice and harassment.

Enter to Win Two Free Tickets to the Architectural Digest Home Design Show

Architectural Digest | Posted 03.12.2015 | HuffPost Home
Architectural Digest

By Architectural Digest. A Ralph Lauren-designed space at the 2014 AD Home Design Show. Join AD and the top names in design for the Architectural D...

What Should I Write About? 25 Quick Content Ideas for Social Media & Email Marketing

Julie Niehoff | Posted 02.25.2015 | Small Business
Julie Niehoff

You're not alone. Most people stop and stare at the screen when faced with a blank page or a social post to fill in. Even if you do nothing on this list, I hope it will spark your own ideas.

Focus, Contentment and How I'm Choosing to Be Here Now

Laura Aiisha | Posted 02.20.2015 | Healthy Living
Laura Aiisha

Here's the thing. I've been an overachiever all my life. Always trying to be the best, always trying to do several things at once partly because I'm super crazy creative and have so many ideas and so much energy channeling through me, and partly because I'm trying to 'get somewhere.'

Customer Loyalty Management Via the Customer Service Silo

Ted Rubin | Posted 02.20.2015 | Business
Ted Rubin

Your customer service department is the most important. Here are four ways you can leverage your customer service team to effectively manage customer loyalty, build relationships and turn customers into fans.

Social Commerce Moves to Land Grab Phase at Warp Speed

Lee Traupel | Posted 02.19.2015 | Small Business
Lee Traupel

The face of sales is longer mired in the old school approach imprinted in the culture by David Mamet's culture defining "GlenGarry Glen Ross" - a tale of desperate men chasing the American dream, using outdated sales "methods."

Content Marketing Best Practices for Business Focused Brands

Lee Traupel | Posted 02.05.2015 | Small Business
Lee Traupel

Defining great content is no easy matter. To some execs the definition may be similar to Potter Stewart's quote about porn, which was a bit ambiguous:...

Blood, Sweat and Tears Define Great Content: No More and No Less

Lee Traupel | Posted 01.29.2015 | Small Business
Lee Traupel

How do you make content that the visitor wants to share? Key attributes: useful, emotion laden, factual, practical, newsjacks (events, moments in time, perspective).

Content Marketing Killers Are Everywhere

Lee Traupel | Posted 03.26.2015 | Small Business
Lee Traupel

Beating blank page syndrome can be worse than your first date -- content creation is fraught with peril for many small businesses.

Why Designers are Integral to All Marketing Activities

Lee Traupel | Posted 03.15.2015 | Business
Lee Traupel

Embracing and inculcating design into your business starts with knowing you have an issue. It's like sobriety, until you admit you have a problem, you are not going to find the promised land.

Tickle Some Funny Bones at Your Next Speaking Engagement

M. Shannon Hernandez | Posted 03.24.2015 | Books
M. Shannon Hernandez

Whether preparing for a business presentation, giving a wedding toast, defending your thesis or raising money from investors, remember one thing at your next public speaking engagement: Once you step on stage you are in show business.

Why Under $5M Brands are an Endangered Species

Lee Traupel | Posted 03.14.2015 | Business
Lee Traupel

Curation standards ('what's good and what's bad") are under constant assault from social media neophytes and sages alike. See: "celebrification." We are all creating more noise trying to compete with each other.

Why There Is No Absolute Formula for a Great Marketing Plan

Lee Traupel | Posted 03.21.2015 | Business
Lee Traupel

If you ask most small business owners or managers what their budget is they blanch on the spot, start to stammer and/or pull out their "smartphone."...

Critical Digital Marketing Strategies for Business Growth

Lee Traupel | Posted 03.15.2015 | Small Business
Lee Traupel

Pinterest rocks for any brand targeting consumers and the female demographics are stellar. Like other social channels, its morphing to a full blown eCommerce platform and with broader (mainstream and male) demographics.

Social Media Economies of Scale Start With Your Staff

Lee Traupel | Posted 03.15.2015 | Business
Lee Traupel

Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff.Whether your five or five hundred strong, look around the office or review the org chart.

f in 2014 Content Was King, Where Will 2015 Take Us?

Lucy Cooper | Posted 03.09.2015 | Media
Lucy Cooper

Readers of this blog will be aware of the macro trends we see as we move into 2015; mobile first, identified and measurable distribution channels and the need to change behaviors both internally and externally in order to execute.

Women in Business Q&A: Meagan Rhodes, Digital Marketing Lead, @Pay

Laura Dunn | Posted 03.04.2015 | Business
Laura Dunn

Meagan Rhodes, 27, is the Digital Marketing Lead for @Pay, an email payments technology based out of Albuquerque, NM. Meagan has grown a Twitter Following of over 14K on her personal page, @MeaganNRhodes, where she posts about digital marketing, tech news and advocates for women in tech.

The Road to Hell for Any Brand Is Paved With Guaranteed Marketing Results

Lee Traupel | Posted 02.19.2015 | Business
Lee Traupel

Great marketing is iterative and subject to lots of variables. "Guaranteed results" are inherently time limited and the negative economic bias that's set up at the outset means there is no budget or time for iteration.

Fight Content Smog to Win Fame, Fortune and Your Dog's Undying Love

Lee Traupel | Posted 02.10.2015 | Business
Lee Traupel

Scratch any millennial geek today and "disintermediation" will bubble to the surface immediately. For good reason. Our world is being redefined as never before. It's the new digital world order and here is quick review for brands in need of refreshment.

Speed to Market is Essential for Success in the Digital Age

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

There's an old Gypsy saying heard around the campfire: "speed can be a friend or your enemy." This is so applicable to small to mid sized companies today. Rapid change and global markets are defining how business grow and compete.