By Sam Slaughter, Contently
This post first appeared in Adweek.
So brands, it turns out, are not people after all — at least on Facebook.
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You keep hearing the buzzwords "content marketing", but what does it really mean for your marketing team?
By Shane Snow, Contently
This post first appeared on The Content Strategist.
When I left journalism school, I and half of the grad students in m...
Ever since Oreo won the Super Bowl blackout with their rapid-response “Dunk in the Dark” tweet, “brand newsrooms” has been one...
By Joe Lazauskas, Contently
Original content is not the first thing most of us think of when it comes to financial services. But as content becomes...
By Margit Detweiler, Contently
It’s the same old song — with a different headline since you’ve been gone.
Repackaging, re-crafting, republ...
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