The other day I got a text from a friend that read, "Hear about the Bon Appetit pho 'controversy'? Sounds like something you would be interested in writing about to me." That was the first I had heard of the controversy, so I decided to delve into it and see what the hullabaloo was all about. First, though, I had to figure out what pho is.
As predicted by Bloomberg earlier this year, the fast-casual chain's attempt to recover from their fall from grace through free food offers has backfired. Bloomberg got ahold of a letter that Chipotle's CFO Jack Hartung sent to the U.S. Securities and Exchange Commission last month stating that he don't actually know the impact that free burritos had on customer support.