iOS app Android app


The Great Escape

Rich Siegel | Posted 02.07.2015 | Business
Rich Siegel

I'm told I need an exit strategy. I'm told ad agencies don't need writers anymore. I'm told there's even less need for 44 year old writers. And what do I plan to do in five years when I become 45?

Observations of a Freelancer

Jamie Silverman | Posted 12.09.2014 | Business
Jamie Silverman

For almost a full year, I was in an amazing relationship -- with my career. We had tremendous respect for each other, the perfect amount of give and take. The near perfect year of my advertising career was the year I worked as a freelancer.

Taking Care of Business

Rich Siegel | Posted 10.19.2014 | New York
Rich Siegel

This chair had a gimp wheel. And one of the rear railings sported a small knotty oak protuberance. That protuberance was small at 7:30 in the morning. But by three o'clock it felt like Excalibur was impaled in my kidney.

The Right Way to Work With Freelance Copywriters

MaryEllen Tribby | Posted 11.05.2013 | Business
MaryEllen Tribby

I've spent over 25 years in the marketing world. My marketing campaigns have spanned every marketing channel -- from television to direct mail... e-mail to radio... telemarketing to Internet... and beyond.

Finding the Superstar Employee

MaryEllen Tribby | Posted 08.20.2013 | Business
MaryEllen Tribby

Here's the problem: most people can't write a good job advertisement. They write the same ole mediocre ad everyone else has out there. And when you write a mediocre ad, you get mediocre people applying for that position.