For almost a full year, I was in an amazing relationship -- with my career. We had tremendous respect for each other, the perfect amount of give and take. The near perfect year of my advertising career was the year I worked as a freelancer.
This chair had a gimp wheel. And one of the rear railings sported a small knotty oak protuberance. That protuberance was small at 7:30 in the morning. But by three o'clock it felt like Excalibur was impaled in my kidney.
I've spent over 25 years in the marketing world. My marketing campaigns have spanned every marketing channel -- from television to direct mail... e-mail to radio... telemarketing to Internet... and beyond.
Here's the problem: most people can't write a good job advertisement. They write the same ole mediocre ad everyone else has out there. And when you write a mediocre ad, you get mediocre people applying for that position.