While it's true that copywriting should largely hook your prospects with an important idea and bring them into your letter right away, sharing your defining moments in your copy can really create intimacy with your prospect.
Read Whole Story
I'm selling dope, straight off the iPhone. Are you saying that you're actually selling drugs using your iPhone? We ran it by Marketing and they love your energy, but insist the copy is way off brand.
Get top stories and blog posts emailed to me each day. Newsletters may offer personalized content or advertisements. Learn more.