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Copywriters

How Copywriters Can Integrate Defining Moments in Their Copy

Dorit Sasson | Posted 05.06.2016 | Books
Dorit Sasson

While it's true that copywriting should largely hook your prospects with an important idea and bring them into your letter right away, sharing your defining moments in your copy can really create intimacy with your prospect.

If Rappers Were Copywriters

Simon Goetz | Posted 02.02.2014 | Comedy
Simon Goetz

I'm selling dope, straight off the iPhone. Are you saying that you're actually selling drugs using your iPhone? We ran it by Marketing and they love your energy, but insist the copy is way off brand.