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Copywriting Tips

The First-Timers Guide to Great Copy

Monika Mundell | Posted 04.14.2016 | Business
Monika Mundell

Want to nail your sales pitches from the get-go, without having to resort to icky, pushy marketing?Of course you do. Don't we all? The reality is that effortless selling with words (copy) is a learned skill.

Should You Self-Publish or Pursue a Mainstream Publisher?

Loolwa Khazzoom | Posted 03.15.2017 | Business
Loolwa Khazzoom

Over the past month, I have fielded numerous inquiries about book development and promotion, so I figured it would be helpful to share with you my tips for both. In this first installment, I'll focus on the starting point question of whether to self-publish or pursue a mainstream publisher.

From Public School Teacher to World-Traveling Copywriter

M. Shannon Hernandez | Posted 01.18.2017 | GPS for the Soul
M. Shannon Hernandez

Three years ago, I was a public school teacher, teaching 8th grade English Language Arts in New York City. When Hurricane Sandy slammed our coastline ...

How to Write Fast & Well, Part 10: Get Rhythm

Spencer Critchley | Posted 01.10.2017 | Business
Spencer Critchley

So far in this series, I've focused on the content of your writing: choosing a good topic, giving structure to your thoughts, and finding the right wo...

Write Like You Talk: 9 Quick 'n' Dirty Tips for Non-Robotic-Sounding Copy

Whitney Ryan | Posted 06.30.2016 | Business
Whitney Ryan

When it comes to talking, we don't have to think much. Words and phrases move effortlessly from our brains to our mouths. But when it's time to sit down and write? Total crickets.

5 Ways to Make Your Content Marketing More Effective

Matthew Collis | Posted 05.25.2016 | Business
Matthew Collis

According to Content Marketing Institute, 86% of B2B marketers and 77% of B2C marketers are taking advantage of content marketing. And Curata found that the vast majority of marketers plan to boost their content marketing spend.

How Copywriters Can Integrate Defining Moments in Their Copy

Dorit Sasson | Posted 05.06.2016 | Home
Dorit Sasson

While it's true that copywriting should largely hook your prospects with an important idea and bring them into your letter right away, sharing your defining moments in your copy can really create intimacy with your prospect.

Long Live the King

MaryEllen Tribby | Posted 11.03.2014 | Business
MaryEllen Tribby

One of the tenets of direct-response marketing is to target the sales effort to qualified prospects: people who have already demonstrated an interest in buying products and services similar to those you are selling.

5 Signs Your Business Needs an In-House Copywriter

M. Shannon Hernandez | Posted 08.04.2014 | Small Business
M. Shannon Hernandez

Copywriting, in a nutshell, is the sales and marketing of your company. It incorporates all the content that is needed on to keep your business running -- consistently and smoothly -- day in and day out.

How to Create a Sense of Urgency With Words

M. Shannon Hernandez | Posted 10.09.2013 | Small Business
M. Shannon Hernandez

Below are three ways you can create a sense of urgency with your words. Feel free to take this wording, adapt it to serve your market, and apply it to your next product or service offer.

The Five Most Persuasive Words in the English Language

Gregory Ciotti | Posted 02.11.2013 | Small Business
Gregory Ciotti

There are certain power words that hold more sway over our decision making process than others... And you might be surprised just how effective these deceptively simple words can be.