iOS app Android app

Copywriting Tips

5 Ways to Make Your Content Marketing More Effective

Matthew Collis | Posted 05.26.2015 | Business
Matthew Collis

According to Content Marketing Institute, 86% of B2B marketers and 77% of B2C marketers are taking advantage of content marketing. And Curata found that the vast majority of marketers plan to boost their content marketing spend.

How Copywriters Can Integrate Defining Moments in Their Copy

Dorit Sasson | Posted 05.06.2015 | Books
Dorit Sasson

While it's true that copywriting should largely hook your prospects with an important idea and bring them into your letter right away, sharing your defining moments in your copy can really create intimacy with your prospect.

Long Live the King

MaryEllen Tribby | Posted 11.03.2014 | Business
MaryEllen Tribby

One of the tenets of direct-response marketing is to target the sales effort to qualified prospects: people who have already demonstrated an interest in buying products and services similar to those you are selling.

5 Signs Your Business Needs an In-House Copywriter

M. Shannon Hernandez | Posted 08.04.2014 | Small Business
M. Shannon Hernandez

Copywriting, in a nutshell, is the sales and marketing of your company. It incorporates all the content that is needed on to keep your business running -- consistently and smoothly -- day in and day out.

How to Create a Sense of Urgency With Words

M. Shannon Hernandez | Posted 10.09.2013 | Small Business
M. Shannon Hernandez

Below are three ways you can create a sense of urgency with your words. Feel free to take this wording, adapt it to serve your market, and apply it to your next product or service offer.

The Five Most Persuasive Words in the English Language

Gregory Ciotti | Posted 02.11.2013 | Small Business
Gregory Ciotti

There are certain power words that hold more sway over our decision making process than others... And you might be surprised just how effective these deceptively simple words can be.