According to Content Marketing Institute, 86% of B2B marketers and 77% of B2C marketers are taking advantage of content marketing. And Curata found that the vast majority of marketers plan to boost their content marketing spend.
While it's true that copywriting should largely hook your prospects with an important idea and bring them into your letter right away, sharing your defining moments in your copy can really create intimacy with your prospect.
One of the tenets of direct-response marketing is to target the sales effort to qualified prospects: people who have already demonstrated an interest in buying products and services similar to those you are selling.
Copywriting, in a nutshell, is the sales and marketing of your company. It incorporates all the content that is needed on to keep your business running -- consistently and smoothly -- day in and day out.