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Copywriting

The Power of Really, Really, Really Good Titles

Gregory P. Demetriou | Posted 03.18.2015 | Small Business
Gregory P. Demetriou

Unless you're writing for academia you need to capture your reader's eye in a flash or you'll lose him/her in a blink of that very same eye.

5 Lessons I Learned As a Non-B&B Owner at the BBAV Conference

M. Shannon Hernandez | Posted 03.13.2015 | Small Business
M. Shannon Hernandez

It was an honor to be selected as one of the speakers at this year's annual Bed & Breakfast Association of Virginia Conference. This conference this year was called Inspiration, innovation & Rejuvenation and was held in Fredericksburg, Virginia on February 22, 2015.

Emotional Triggers and Words That Sell

M. Shannon Hernandez | Posted 02.10.2015 | Small Business
M. Shannon Hernandez

Part of being an effective business owner is knowing (or investing in a copywriter to help you), how to write copy that sells. When enough of the above emotions are present in a buyer's mind, they will make the decision to purchase. And this means your bottom line will increase significantly.

Women in Business Q&A: Linda Mummiani and Caitlin Ewing, Executive Creative Directors at GREY NY

Laura Dunn | Posted 03.27.2015 | Business
Laura Dunn

Perhaps it was destiny that Linda would come to be a creative director. Raised in an artistic collaboration between her parents, a French fashion designer and an Italian Pastry Chef, she was exposed to line, drama, precision and movement before she could hold a crayon.

5 Musts for a Successful Business Blog

Matthew Collis | Posted 03.18.2015 | Business
Matthew Collis

It's 2015 and perhaps you're thinking of ways to boost your blog's performance. Maybe you need ideas on how to maximize the popularity and success of your blog but don't know where to start. If so, this article is for you.

Back to the Future in 2015: Five Predictions for Advertising Agencies

Tom Doctoroff | Posted 03.07.2015 | Business
Tom Doctoroff

The perception that marketing professionals can be divided into so-called traditionalists and cool digital kids has taken root. To remain relevant, we lunge at the latest data mining technique or augmented reality app without thinking of strategic imperatives.

How to Write Mean Shit in a Really Nice Way

Apryl Beverly | Posted 03.07.2015 | Business
Apryl Beverly

You're having a fabulous work day. You're on your second cup of coffee. You're breezing through your to-do list. And you're feeling awesome!

Why You Should Sell Like an Infomercial

Gregory Ciotti | Posted 02.01.2015 | Business
Gregory Ciotti

Beyond selling products, companies must also sell what their product will allow customers to do. If they don't, you know they're inexperienced.

Observations of a Freelancer

Jamie Silverman | Posted 12.09.2014 | Business
Jamie Silverman

For almost a full year, I was in an amazing relationship -- with my career. We had tremendous respect for each other, the perfect amount of give and take. The near perfect year of my advertising career was the year I worked as a freelancer.

11 Remarkable Email Marketing Tips You Need to Implement Right Away

Matthew Collis | Posted 10.26.2014 | Business
Matthew Collis

Email marketing isn't just important, it should be a key tactic built into every organization's marketing plan. When it comes to both customer retention and customer acquisition, email can be instrumental.

Crowdsourcing Is Killing Your Copy

Megan Atkinson | Posted 08.24.2014 | Impact
Megan Atkinson

The words you use to inspire the masses, influence change, and shake the world by its shoulders need to be YOUR words spoken in YOUR voice reinforcing YOUR message.

5 Signs Your Business Needs an In-House Copywriter

M. Shannon Hernandez | Posted 08.04.2014 | Small Business
M. Shannon Hernandez

Copywriting, in a nutshell, is the sales and marketing of your company. It incorporates all the content that is needed on to keep your business running -- consistently and smoothly -- day in and day out.

6 Essential Ingredients to Compelling Online Content

Matthew Collis | Posted 05.07.2014 | Business
Matthew Collis

Here's how to write content to maximize the likelihood of being found in search engines and get your prospects to take action.

Storytime in Corporate America

Jeb Harrison | Posted 04.02.2014 | Business
Jeb Harrison

The other day I responded to a want ad for a "storyteller," and, since having returned to freelance writing after a long career on both the agency and client side, I thought I would investigate. Here's my story.

If Rappers Were Copywriters

Simon Goetz | Posted 02.02.2014 | Comedy
Simon Goetz

I'm selling dope, straight off the iPhone. Are you saying that you're actually selling drugs using your iPhone? We ran it by Marketing and they love your energy, but insist the copy is way off brand.

Simple Language Isn't for Bird Brains

Chris Abraham | Posted 01.23.2014 | Media
Chris Abraham

Social media is essentially a game of telephone, so it is critical to make sure the last player receives as intact a message as possible, no matter who is in the chain.

Long Live the Big, Rich King

MaryEllen Tribby | Posted 10.30.2013 | Business
MaryEllen Tribby

The right offer with great copy mailed to a bad list will produce zero results. Mediocre copy with a mediocre offer mailed to a great list can produce good results.

How to Create a Sense of Urgency With Words

M. Shannon Hernandez | Posted 10.09.2013 | Small Business
M. Shannon Hernandez

Below are three ways you can create a sense of urgency with your words. Feel free to take this wording, adapt it to serve your market, and apply it to your next product or service offer.

The Five Most Persuasive Words in the English Language

Gregory Ciotti | Posted 02.11.2013 | Small Business
Gregory Ciotti

There are certain power words that hold more sway over our decision making process than others... And you might be surprised just how effective these deceptively simple words can be.

Email Headlines With Emotional Value

Karen Leland | Posted 10.08.2012 | Small Business
Karen Leland

Anyone who has ever sweated over the phrasing of an email subject line has probably longed for a magical marketing solution that would tell them which combination of words would shoot their open rate through the roof. Well the wait is over.

Intent Is More Important Than Technique

Howard Jacobson | Posted 03.03.2012 | Business
Howard Jacobson

The more important element of your sales copy is your intent -- not your intent to make the sale, but your intent to serve your prospect. If you truly believe that you have a product or service that can help them, then your copy will be effective.

How to Build a Brand Without...

Marc Stoiber | Posted 06.18.2011 | Media
Marc Stoiber

Words. They're how I make my living. But more and more, I believe the strong brands of the future will need to strip away words and rely on visual c...