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Copywriting

What I Learned About Content Marketing From A Successful Copywriter

Connor Ondriska | Posted 06.16.2016 | Business
Connor Ondriska

As someone who does content marketing, I'm always looking for new tips to learn how to improve my writing and the ROI on these efforts.

"Winning" - The Cheetah Way!

Ali Ashraf | Posted 05.17.2016 | Business
Ali Ashraf

Most upcoming entrepreneurs hold the view that only people with prestigious academic backgrounds and wealthy parents make it in the business world. Th...

Use Your About Page to Evoke Strong Emotions & Get Your Ideal Client to Buy

Rosella LaFevre | Posted 05.12.2016 | Business
Rosella LaFevre

Does your About Page sing? Do readers of your About Page feel understood? Do your ideal clients read it and immediately want to work with you?

Stop Using These 3 Marketing Tactics

Shari Medini | Posted 04.28.2016 | Business
Shari Medini

Writing persuasive copy is not easy, & for some odd reason it seems to bring out the cheesiness in all of us. As soon as we try to tell the world abou...

How My Terrible Copywriting Skills Make Me A Sought-After Marketer

Bhavani Esapathi | Posted 04.07.2016 | Business
Bhavani Esapathi

There's a myth going around that you need to be a brilliant writer to build a respectable social media following but that's not how it worked for me.

The 7 Steps of Drool-Worthy Copywriting

Ali Ashraf | Posted 03.10.2016 | Business
Ali Ashraf

You're the protagonist Knight. Your product or service is your castle. Its gates are your expression of the castle's splendor and worth.

10 Influential Entrepreneurs Confess Their Biggest Sins

Zak Mustapha | Posted 03.04.2016 | Business
Zak Mustapha

You're eager to know aren't you? What sins did these famous entrepreneurs make? hmm... I don't blame you, it is rather intriguing to know the mi...

10 Things You're Doing Wrong With Your Content and Brand

Dorit Sasson | Posted 03.03.2016 | Business
Dorit Sasson

It takes great effort to put good content out there that will keep your prospects clamoring for more. Your readers have a limited amount of time and t...

Girl Boss: Lessons Small Business Ownership Teaches My Daughter

Jay Crisp Crow | Posted 02.02.2016 | Parents
Jay Crisp Crow

It's life's lust for expansion, even though it sometimes upsets our own mothers. If you're lucky, like I am lucky, your mum will pack her growth suitcase and come along with you.

From Public School Teacher to World-Traveling Copywriter

M. Shannon Hernandez | Posted 01.18.2016 | GPS for the Soul
M. Shannon Hernandez

Three years ago, I was a public school teacher, teaching 8th grade English Language Arts in New York City. When Hurricane Sandy slammed our coastline ...

How to Write Fast & Well, Part 10: Get Rhythm

Spencer Critchley | Posted 01.11.2016 | Business
Spencer Critchley

So far in this series, I've focused on the content of your writing: choosing a good topic, giving structure to your thoughts, and finding the right wo...

True Life: I'm An Entrepreneur

Jamie Jensen | Posted 01.06.2016 | Business
Jamie Jensen

Whether you're starting your biz, thinking about starting your biz, or are already face deep in your biz, this is for you. Because while having your own business is WONDERFUL, it's also full of stress and annoyances. YES -- You gain choices, freedom, flexibility, unlimited income possibilities, creative carte blanche.

How to Write Both Fast and Well, Part 9: Why Clichés Are Evil

Spencer Critchley | Posted 01.05.2016 | Business
Spencer Critchley

Of all the threats to good writing, the worst -- and most insidious -- is cliché: the re-use of the over-used.

How to Write Fast and Well, Part 8: Block that Metaphor!

Spencer Critchley | Posted 12.18.2015 | Business
Spencer Critchley

Last time, I talked about how to give your writing more impact by using nouns and verbs that represent objects and actions in the real world. It works because what moves us is emotion, and emotion is inherently physical.

Beyond Mad Men: Lessons From Peggy Olson

Damian Bazadona | Posted 12.03.2015 | Business
Damian Bazadona

As the President of an agency, it's my responsibility with the support of my management team to ensure that all voices and perspectives are represente...

How to Write Fast and Well, Part 7: Get Physical

Spencer Critchley | Posted 11.16.2015 | Business
Spencer Critchley

Last time, I showed you how to improve your writing simply by getting rid of adjectives and adverbs. Instead, I said, use the right nouns and verbs.

The Ultimate Method to Creating a Powerful Unique Selling Proposition

Neil Patel | Posted 11.13.2015 | Business
Neil Patel

At the core of every successful business is a value proposition. Also called the USP (unique selling proposition), this little bit of verbiage forms the entire reason for a company's existence.

How to Write Fast and Well, Part 6: The Case of the Murdered Modifiers

Spencer Critchley | Posted 11.03.2015 | Business
Spencer Critchley

"How will I ever learn to be a good writer?" It's a scary question -- and the hell of it is, the more you appreciate good writing, the scarier it gets.

How to Write Both Fast & Well, Part 5: An Ancient Lesson in Three Acts

Spencer Critchley | Posted 10.23.2015 | Business
Spencer Critchley

This format probably feels familiar, from any number of magazine-style feature stories, which explore meaning and texture as opposed to hard news. It can also be used for opinion pieces: the beginning introduces an argument, the middle engages with conflicting arguments, and the end resolves with a deeper understanding of the original argument.

How to Write Both Fast and Well, Part 4: Flip Your Pyramid

Spencer Critchley | Posted 10.09.2015 | Business
Spencer Critchley

One of the most common weaknesses of amateur writing is its lack of a shape. Sometimes it just meanders, from this thing, to that thing, and oh, by the way, to this other thing, as if the writer got lost in the woods picking mushrooms.

How to Write Both Fast and Well, Part 3: The 'One Point Rule'

Spencer Critchley | Posted 10.01.2015 | Business
Spencer Critchley

In any one communication, you can only make one point. Count on people forgetting everything else. That's because our minds throw away almost all new information -- by necessity, since we wouldn't be able to tote brains big enough to store a day's worth.

Mad Men vs. Ad Women

Michelle Sassa | Posted 09.23.2015 | Women
Michelle Sassa

my debut novel Copygirl chronicles the (ahem) fictional exploits of a female copywriter trying to beat the boys' club at their own inane game of keep-away. Not unlike Mad Men's Peggy Olson.

How to Get What You Deserve in Business and Life

Sarah Grear | Posted 08.26.2015 | Business
Sarah Grear

Large or small we all have a vision for our life, but how much do we really share it with the world? An essential part of stepping into your life's purpose is sharing your vision with others. When you courageously choose to take this step, that's when something magical starts to occur.

Improv + Entrepreneurship: 5 Ways Improv Makes You Better in Business

Erin Lindstrom | Posted 07.07.2016 | Comedy
Erin Lindstrom

I saw my first improv show back when I was in college at Northeastern in Boston. We'd trek to the North End to catch the late night show at Improv Asylum and each time, without fail, laugh our bums off.

Write Like You Talk: 9 Quick 'n' Dirty Tips for Non-Robotic-Sounding Copy

Whitney Ryan | Posted 06.30.2016 | Business
Whitney Ryan

When it comes to talking, we don't have to think much. Words and phrases move effortlessly from our brains to our mouths. But when it's time to sit down and write? Total crickets.