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How to Write Fast and Well, Part 7: Get Physical

Spencer Critchley | Posted 11.16.2015 | Business
Spencer Critchley

Last time, I showed you how to improve your writing simply by getting rid of adjectives and adverbs. Instead, I said, use the right nouns and verbs.

The Ultimate Method to Creating a Powerful Unique Selling Proposition

Neil Patel | Posted 11.13.2015 | Business
Neil Patel

At the core of every successful business is a value proposition. Also called the USP (unique selling proposition), this little bit of verbiage forms the entire reason for a company's existence.

How to Write Fast and Well, Part 6: The Case of the Murdered Modifiers

Spencer Critchley | Posted 11.03.2015 | Business
Spencer Critchley

"How will I ever learn to be a good writer?" It's a scary question -- and the hell of it is, the more you appreciate good writing, the scarier it gets.

How to Write Both Fast & Well, Part 5: An Ancient Lesson in Three Acts

Spencer Critchley | Posted 10.23.2015 | Business
Spencer Critchley

This format probably feels familiar, from any number of magazine-style feature stories, which explore meaning and texture as opposed to hard news. It can also be used for opinion pieces: the beginning introduces an argument, the middle engages with conflicting arguments, and the end resolves with a deeper understanding of the original argument.

How to Write Both Fast and Well, Part 4: Flip Your Pyramid

Spencer Critchley | Posted 10.09.2015 | Business
Spencer Critchley

One of the most common weaknesses of amateur writing is its lack of a shape. Sometimes it just meanders, from this thing, to that thing, and oh, by the way, to this other thing, as if the writer got lost in the woods picking mushrooms.

How to Write Both Fast and Well, Part 3: The 'One Point Rule'

Spencer Critchley | Posted 10.01.2015 | Business
Spencer Critchley

In any one communication, you can only make one point. Count on people forgetting everything else. That's because our minds throw away almost all new information -- by necessity, since we wouldn't be able to tote brains big enough to store a day's worth.

Mad Men vs. Ad Women

Michelle Sassa | Posted 09.23.2015 | Women
Michelle Sassa

my debut novel Copygirl chronicles the (ahem) fictional exploits of a female copywriter trying to beat the boys' club at their own inane game of keep-away. Not unlike Mad Men's Peggy Olson.

How to Get What You Deserve in Business and Life

Sarah Grear | Posted 08.26.2015 | Business
Sarah Grear

Large or small we all have a vision for our life, but how much do we really share it with the world? An essential part of stepping into your life's purpose is sharing your vision with others. When you courageously choose to take this step, that's when something magical starts to occur.

Improv + Entrepreneurship: 5 Ways Improv Makes You Better in Business

Erin Lindstrom | Posted 07.08.2015 | Comedy
Erin Lindstrom

I saw my first improv show back when I was in college at Northeastern in Boston. We'd trek to the North End to catch the late night show at Improv Asylum and each time, without fail, laugh our bums off.

Write Like You Talk: 9 Quick 'n' Dirty Tips for Non-Robotic-Sounding Copy

Whitney Ryan | Posted 06.30.2015 | Business
Whitney Ryan

When it comes to talking, we don't have to think much. Words and phrases move effortlessly from our brains to our mouths. But when it's time to sit down and write? Total crickets.

4 Signs You're a Wannabe Business Owner

Apryl Beverly | Posted 06.22.2015 | Business
Apryl Beverly

Just when I thought I heard it all ... This whole Rachel Dolezal fiasco is a mess. The more she opens up her mouth, the nuttier the story gets. ...

Blogging Basics for Businesses

Kali Kasprzyk | Posted 06.16.2015 | Business
Kali Kasprzyk

Companies that blog 15 times or more each month get 5X more traffic that companies without a blog, according to the Marketing Benchmarks from 7,000-plus Businesses report. What does it take to make a blog on your business site a success?

Once Upon a Time There Were These 3 Stupid Emails

JP Maroney | Posted 06.05.2015 | Business
JP Maroney

Take a look at your current and pending email promotions. If you were a buyer or prospect on the "receiving end," would you open them?

5 Ways to Make Your Content Marketing More Effective

Matthew Collis | Posted 05.26.2015 | Business
Matthew Collis

According to Content Marketing Institute, 86% of B2B marketers and 77% of B2C marketers are taking advantage of content marketing. And Curata found that the vast majority of marketers plan to boost their content marketing spend.

How Copywriters Can Integrate Defining Moments in Their Copy

Dorit Sasson | Posted 05.06.2015 | Books
Dorit Sasson

While it's true that copywriting should largely hook your prospects with an important idea and bring them into your letter right away, sharing your defining moments in your copy can really create intimacy with your prospect.

The Power of Really, Really, Really Good Titles

Gregory P. Demetriou | Posted 05.18.2015 | Small Business
Gregory P. Demetriou

Unless you're writing for academia you need to capture your reader's eye in a flash or you'll lose him/her in a blink of that very same eye.

5 Lessons I Learned As a Non-B&B Owner at the BBAV Conference

M. Shannon Hernandez | Posted 05.12.2015 | Small Business
M. Shannon Hernandez

It was an honor to be selected as one of the speakers at this year's annual Bed & Breakfast Association of Virginia Conference. This conference this year was called Inspiration, innovation & Rejuvenation and was held in Fredericksburg, Virginia on February 22, 2015.

Emotional Triggers and Words That Sell

M. Shannon Hernandez | Posted 04.12.2015 | Small Business
M. Shannon Hernandez

Part of being an effective business owner is knowing (or investing in a copywriter to help you), how to write copy that sells. When enough of the above emotions are present in a buyer's mind, they will make the decision to purchase. And this means your bottom line will increase significantly.

Women in Business Q&A: Linda Mummiani and Caitlin Ewing, Executive Creative Directors at GREY NY

Laura Dunn | Posted 03.27.2015 | Business
Laura Dunn

Perhaps it was destiny that Linda would come to be a creative director. Raised in an artistic collaboration between her parents, a French fashion designer and an Italian Pastry Chef, she was exposed to line, drama, precision and movement before she could hold a crayon.

5 Musts for a Successful Business Blog

Matthew Collis | Posted 03.18.2015 | Business
Matthew Collis

It's 2015 and perhaps you're thinking of ways to boost your blog's performance. Maybe you need ideas on how to maximize the popularity and success of your blog but don't know where to start. If so, this article is for you.

Back to the Future in 2015: Five Predictions for Advertising Agencies

Tom Doctoroff | Posted 03.07.2015 | Business
Tom Doctoroff

The perception that marketing professionals can be divided into so-called traditionalists and cool digital kids has taken root. To remain relevant, we lunge at the latest data mining technique or augmented reality app without thinking of strategic imperatives.

How to Write Mean Shit in a Really Nice Way

Apryl Beverly | Posted 03.07.2015 | Business
Apryl Beverly

You're having a fabulous work day. You're on your second cup of coffee. You're breezing through your to-do list. And you're feeling awesome!

Why You Should Sell Like an Infomercial

Gregory Ciotti | Posted 02.01.2015 | Business
Gregory Ciotti

Beyond selling products, companies must also sell what their product will allow customers to do. If they don't, you know they're inexperienced.

Observations of a Freelancer

Jamie Silverman | Posted 12.09.2014 | Business
Jamie Silverman

For almost a full year, I was in an amazing relationship -- with my career. We had tremendous respect for each other, the perfect amount of give and take. The near perfect year of my advertising career was the year I worked as a freelancer.

11 Remarkable Email Marketing Tips You Need to Implement Right Away

Matthew Collis | Posted 10.26.2014 | Business
Matthew Collis

Email marketing isn't just important, it should be a key tactic built into every organization's marketing plan. When it comes to both customer retention and customer acquisition, email can be instrumental.