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Copywriting

Girl Boss: Lessons Small Business Ownership Teaches My Daughter

Jay Crisp Crow | Posted 02.02.2016 | Parents
Jay Crisp Crow

It's life's lust for expansion, even though it sometimes upsets our own mothers. If you're lucky, like I am lucky, your mum will pack her growth suitcase and come along with you.

From Public School Teacher to World-Traveling Copywriter

M. Shannon Hernandez | Posted 01.18.2016 | GPS for the Soul
M. Shannon Hernandez

Three years ago, I was a public school teacher, teaching 8th grade English Language Arts in New York City. When Hurricane Sandy slammed our coastline ...

How to Write Fast & Well, Part 10: Get Rhythm

Spencer Critchley | Posted 01.11.2016 | Business
Spencer Critchley

So far in this series, I've focused on the content of your writing: choosing a good topic, giving structure to your thoughts, and finding the right wo...

True Life: I'm An Entrepreneur

Jamie Jensen | Posted 01.06.2016 | Business
Jamie Jensen

Whether you're starting your biz, thinking about starting your biz, or are already face deep in your biz, this is for you. Because while having your own business is WONDERFUL, it's also full of stress and annoyances. YES -- You gain choices, freedom, flexibility, unlimited income possibilities, creative carte blanche.

How to Write Both Fast and Well, Part 9: Why Clichés Are Evil

Spencer Critchley | Posted 01.05.2016 | Business
Spencer Critchley

Of all the threats to good writing, the worst -- and most insidious -- is cliché: the re-use of the over-used.

How to Write Fast and Well, Part 8: Block that Metaphor!

Spencer Critchley | Posted 12.18.2015 | Business
Spencer Critchley

Last time, I talked about how to give your writing more impact by using nouns and verbs that represent objects and actions in the real world. It works because what moves us is emotion, and emotion is inherently physical.

Beyond Mad Men: Lessons From Peggy Olson

Damian Bazadona | Posted 12.03.2015 | Business
Damian Bazadona

As the President of an agency, it's my responsibility with the support of my management team to ensure that all voices and perspectives are represen...

How to Write Fast and Well, Part 7: Get Physical

Spencer Critchley | Posted 11.16.2015 | Business
Spencer Critchley

Last time, I showed you how to improve your writing simply by getting rid of adjectives and adverbs. Instead, I said, use the right nouns and verbs.

The Ultimate Method to Creating a Powerful Unique Selling Proposition

Neil Patel | Posted 11.13.2015 | Business
Neil Patel

At the core of every successful business is a value proposition. Also called the USP (unique selling proposition), this little bit of verbiage forms the entire reason for a company's existence.

How to Write Fast and Well, Part 6: The Case of the Murdered Modifiers

Spencer Critchley | Posted 11.03.2015 | Business
Spencer Critchley

"How will I ever learn to be a good writer?" It's a scary question -- and the hell of it is, the more you appreciate good writing, the scarier it gets.

How to Write Both Fast & Well, Part 5: An Ancient Lesson in Three Acts

Spencer Critchley | Posted 10.23.2015 | Business
Spencer Critchley

This format probably feels familiar, from any number of magazine-style feature stories, which explore meaning and texture as opposed to hard news. It can also be used for opinion pieces: the beginning introduces an argument, the middle engages with conflicting arguments, and the end resolves with a deeper understanding of the original argument.

How to Write Both Fast and Well, Part 4: Flip Your Pyramid

Spencer Critchley | Posted 10.09.2015 | Business
Spencer Critchley

One of the most common weaknesses of amateur writing is its lack of a shape. Sometimes it just meanders, from this thing, to that thing, and oh, by the way, to this other thing, as if the writer got lost in the woods picking mushrooms.

How to Write Both Fast and Well, Part 3: The 'One Point Rule'

Spencer Critchley | Posted 10.01.2015 | Business
Spencer Critchley

In any one communication, you can only make one point. Count on people forgetting everything else. That's because our minds throw away almost all new information -- by necessity, since we wouldn't be able to tote brains big enough to store a day's worth.

Mad Men vs. Ad Women

Michelle Sassa | Posted 09.23.2015 | Women
Michelle Sassa

my debut novel Copygirl chronicles the (ahem) fictional exploits of a female copywriter trying to beat the boys' club at their own inane game of keep-away. Not unlike Mad Men's Peggy Olson.

How to Get What You Deserve in Business and Life

Sarah Grear | Posted 08.26.2015 | Business
Sarah Grear

Large or small we all have a vision for our life, but how much do we really share it with the world? An essential part of stepping into your life's purpose is sharing your vision with others. When you courageously choose to take this step, that's when something magical starts to occur.

Improv + Entrepreneurship: 5 Ways Improv Makes You Better in Business

Erin Lindstrom | Posted 07.08.2015 | Comedy
Erin Lindstrom

I saw my first improv show back when I was in college at Northeastern in Boston. We'd trek to the North End to catch the late night show at Improv Asylum and each time, without fail, laugh our bums off.

Write Like You Talk: 9 Quick 'n' Dirty Tips for Non-Robotic-Sounding Copy

Whitney Ryan | Posted 06.30.2015 | Business
Whitney Ryan

When it comes to talking, we don't have to think much. Words and phrases move effortlessly from our brains to our mouths. But when it's time to sit down and write? Total crickets.

4 Signs You're a Wannabe Business Owner

Apryl Beverly | Posted 06.22.2015 | Business
Apryl Beverly

Just when I thought I heard it all ... This whole Rachel Dolezal fiasco is a mess. The more she opens up her mouth, the nuttier the story gets. ...

Blogging Basics for Businesses

Kali Kasprzyk | Posted 06.16.2015 | Business
Kali Kasprzyk

Companies that blog 15 times or more each month get 5X more traffic that companies without a blog, according to the Marketing Benchmarks from 7,000-plus Businesses report. What does it take to make a blog on your business site a success?

Once Upon a Time There Were These 3 Stupid Emails

JP Maroney | Posted 06.05.2015 | Business
JP Maroney

Take a look at your current and pending email promotions. If you were a buyer or prospect on the "receiving end," would you open them?

5 Ways to Make Your Content Marketing More Effective

Matthew Collis | Posted 05.26.2015 | Business
Matthew Collis

According to Content Marketing Institute, 86% of B2B marketers and 77% of B2C marketers are taking advantage of content marketing. And Curata found that the vast majority of marketers plan to boost their content marketing spend.

How Copywriters Can Integrate Defining Moments in Their Copy

Dorit Sasson | Posted 05.06.2015 | Books
Dorit Sasson

While it's true that copywriting should largely hook your prospects with an important idea and bring them into your letter right away, sharing your defining moments in your copy can really create intimacy with your prospect.

The Power of Really, Really, Really Good Titles

Gregory P. Demetriou | Posted 05.18.2015 | Small Business
Gregory P. Demetriou

Unless you're writing for academia you need to capture your reader's eye in a flash or you'll lose him/her in a blink of that very same eye.

5 Lessons I Learned As a Non-B&B Owner at the BBAV Conference

M. Shannon Hernandez | Posted 05.12.2015 | Small Business
M. Shannon Hernandez

It was an honor to be selected as one of the speakers at this year's annual Bed & Breakfast Association of Virginia Conference. This conference this year was called Inspiration, innovation & Rejuvenation and was held in Fredericksburg, Virginia on February 22, 2015.

Emotional Triggers and Words That Sell

M. Shannon Hernandez | Posted 04.12.2015 | Small Business
M. Shannon Hernandez

Part of being an effective business owner is knowing (or investing in a copywriter to help you), how to write copy that sells. When enough of the above emotions are present in a buyer's mind, they will make the decision to purchase. And this means your bottom line will increase significantly.