iOS app Android app


Marketing Obamacare Insurance

Sarah O'Leary | Posted 08.20.2013 | Business
Sarah O'Leary

If we want to sell health insurance, it behooves us to study how the same purchasing audience buys cornflakes.

Wanna Be President? Learn How to Sell Cornflakes

Sarah O'Leary | Posted 11.06.2012 | Business
Sarah O'Leary

A customer-centric, not brand-centric, philosophy is key to a product's ultimate success. Ignoring the buyer when building a brand is like hosting a sand castle contest in the middle of a hurricane. Sure you can try it, but why waste your time?

The 5 Best Ways To Eat Cereal, Without Milk

Small Kitchen College | Posted 05.21.2012 | Taste
Small Kitchen College

Well-known food writer Erma Bombeck once said, "Like religion, politics and family planning, cereal is not a topic to be brought up in public. It's too controversial." How right she is!