by Aaron K. Chatterji and Michael W. Toffel
Over the past few years, chief executives -- including prominent figures like Lloyd Blankfein of Goldman...
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It's time to harness the "inherent coolness" of sustainability and make it sexy when we sell it. Doing so will entice people to consume in better ways and demand sustainable production from the brands they love.
As trust in government rapidly declines, expectations of global business to address and, in many cases, solve social problems are sharply escalating.
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