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Corporate Reputation

How Chipotle and McDonald's Can Get Back on Top

Brad Hecht | Posted 01.13.2017 | Business
Brad Hecht

Years after the two companies split, the fates of McDonald's and Chipotle Mexican Grill are again linked, as each struggles to overcome a myriad of obstacles that -- at their core -- come down to corporate reputation.

The Corporate Wake-Up Call: Millennials Are Now In Charge

Chris Komisarjevsky | Posted 05.19.2016 | Business
Chris Komisarjevsky

Wake up and smell the coffee. The hierarchy of influentials inside corporations is fast changing. Pew Research has now made it official: Millennials make up the largest single portion of our workforce in the United States.

Brand Integrity: Where's the Beef

Liz Wainger | Posted 12.15.2014 | Business
Liz Wainger

From The Washington Post to the Patriot Ledger of Quincy, Mass., newspapers and digital outlets have peppered the Northeast and Mid-Atlantic this week...

Your 'Brand' Is the One Sentence People Say About You Behind Your Back

Mark Drapeau | Posted 06.21.2014 | Business
Mark Drapeau

A brand is essentially the one sentence people say about you behind your back. This practical "street" definition based on actual human interaction applies equally well to people, products, and companies.

The Cost of Trust

Chris Komisarjevsky | Posted 01.23.2014 | Business
Chris Komisarjevsky

The perception is that trust has been abused. Reputation has been damaged. And now, if the bank can get this behind them, there is the opportunity to start down the long road and rebuild trust and reputation.

How to Manage Your Personal Reputation Online

John Rampton | Posted 11.20.2013 | Business
John Rampton

If you have experienced negative online reviews regarding yourself or your company, you know how frustrating this can be. The sources of the negative press could range from a competing product, an upset former employee or even an unfortunate bad experience with a customer.

Corporate Blind Spots: Is Your Brand Suffering?

Sara Canaday | Posted 11.09.2013 | Business
Sara Canaday

Do your customers think of your company as a source or a partner? Do they understand what your company stands for beyond the products or services you sell?

Reputation at Risk: Protecting Your Brand in Today's Volatile Business Environment

Andrew H. Harding | Posted 10.26.2013 | Business
Andrew H. Harding

Organizations are increasingly vulnerable to public scrutiny, so it's no wonder that the subject of reputational risk is now seen as a company-wide concern -- as opposed to simply the remit of the marketing or communications department.

Repatriation of Corporate Cash Abroad

Frank A. Weil | Posted 06.09.2013 | Politics
Frank A. Weil

Today a lot of companies sit back and wait for a repeat of that opportunity. In the meantime, the money remains pretty much sterilized and does little to benefit either American workers or investors.

Reputation Trends for 2013 -- Now and Ahead

Dr. Leslie Gaines-Ross | Posted 03.01.2013 | Business
Dr. Leslie Gaines-Ross

As the year ends, a shout-out for building responsible executive reputation is in order. We are lucky to have leaders like Bill Gates and Bill Clinton who have devoted their next chapters to responsible endeavors that make a difference. Reputations can be burnished in surprising ways.

Four Reasons Your Small Business Needs Risk Management

Chitra Nawbatt | Posted 08.18.2012 | Small Business
Chitra Nawbatt

As an entrepreneur, is risk management something you think about or even think applies to your business? What is risk management anyway?

Financial Sector Leads Brands With Plunging Reputations

The Huffington Post | Harry Bradford | Posted 02.13.2012 | Business

The U.S. economy may have exited 2011 on an upswing but it looks like the year left most Americans feeling worse about corporate America. Just 20 p...

AIG To Offer Reputation Insurance

The Huffington Post | Harry Bradford | Posted 12.11.2011 | Business

As protests aimed at capitalism and corporate greed sweep the nation, big businesses can end up spending big bucks to get their public images back on ...

Companies With The Most Valuable Brands

The Huffington Post | Harry Bradford | Posted 11.10.2011 | Business

At the same time the U.S. economy teeters on the edge of recession, public perception of even the most well-known brands is deteriorating. The com...

10 Companies With The Best Reputations In America

The Huffington Post | Harry Bradford | Posted 07.25.2011 | Business

It's difficult for a corporation in today's world to survive under the microscope. But in fact, while some don't, a recent survey released by marke...

The Worst Corporate Reputations In America

The Huffington Post | Harry Bradford | Posted 07.03.2011 | Business

A company's reputation is formed not only by the products it sells, but by the decisions it makes in times of crises. For some, that's a good thing. F...

The Evolution of Reputation -- How Do We Build Trust in Online Communities?

Jeff Bennett | Posted 05.25.2011 | Technology
Jeff Bennett

While some users don't pay enough attention to their reputation on the web, others pay so much attention it limits their usage. It is incumbent on us as an industry to get in front of this.

8 Ways Reputations Will Change in 2011

Dr. Leslie Gaines-Ross | Posted 05.25.2011 | Business
Dr. Leslie Gaines-Ross

During the past twelve months, I have been asked to hold my finger up in the air and divine from whence come the changing winds of reputation. Now is my chance to let it all out.

Technology Doesn't Stop with Toyota

Bobbie Wasserman | Posted 05.25.2011 | Technology
Bobbie Wasserman

I have discovered that I'm basically driving a laptop. The Toyota Prius that I own and love(d) is so technologically advanced that problems with acceleration are hard-pressed to be duplicated.