It's no longer impactful to pick one overarching cause and hope that the contributions will reach all communities in need -- it's imperative that corporations take a moment to walk in the shoes of the communities they're trying to reach.
In the past few years, we've seen several high-profile corporate social responsibility programs dominate the conversation of how companies are making a social impact. Any guesses as to the common element across these efforts?
Tell the flight attendants you want just the can, no napkin, next time you need a shot of carbonated caffeine while in the air. Why use so many plastic cups, and what happens to them when the plane lands?
Let's face it. Sustainable business development is a complex pursuit that can seem a tad touchy-feely in its woo-woo focus on people, planet and profit. What's going on? Could you use a little help about now?