Corporate Sponsorship

The Money Games

David Potter | Posted 05.10.2012

Read More: London Olympics, Amateur Athletes, Olympic Sponsorship, Olympics, Corporate Sponsorship, Sports News
David Potter

The London Olympics are unthinkable without their corporate sponsors, both for the site itself and for the teams that are going to compete. But what would a person connected with the ancient version of the Games think?

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Sponsorship Matters

Rebecca Shambaugh | Posted 05.09.2012

Read More: Sponsors, Women in Business, Career Goals, Corporate Sponsorship, Business News
Rebecca Shambaugh

Recently I had the honor of doing a global webcast for The Conference Board on the topic of sponsorship. Apparently it was one of the more well attend...

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Did Rick Scott Just Ruin Florida Trailways?

Posted 05.09.2012

Read More: Florida Advertising on State Park Trails, Rick Scott, Video, Florida Environment, Rick Scott News, Corporate Sponsorship, Florida Politics, State Parks, Florida State Parks, SB 0268, Ads on State Trails, National Parks, Miami News

In the midst of old-growth live oak hammocks, wild orchids, and vistas of Lakes Wales Ridge in Lake Kissimmee State Park, Florida hikers may soon see ...

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This Is Not the Boss I Ordered

Caroline Dowd-Higgins | Posted 04.02.2012

Read More: Mentorship, Leadership, Unemployment, Boss, Social Networking, Professionalism, Corporate Sponsorship, Employment, Career Advice, Careers, Human Resources, Networking, Management, Control, Bad Bosses, Business News
Caroline Dowd-Higgins

Well-meaning individuals who land roles as leaders often make your work life hellish because as nice as they are (and some are not!), they are inept at leading. So what's a professional to do?

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Who's That Daytona 500 Driver?

The Huffington Post | Ron Dicker | Posted 03.02.2012

Read More: Sports, Video, TV Ratings, Daytona 500, Advertising, Espn, Corporate Sponsorship, Nascar, Business News, Sports Business News, Auto Racing, Fox, Business News

Any sport that stages its Super Bowl at the start of its official season deserves attention. But NASCAR's Daytona 500 on Sunday could still be mighty ...

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Act Now

Ilene H. Lang | Posted 02.14.2012

Read More: Women, Goldman Sachs, Women in Business, Fortune 500, Csr, Corporate Sponsorship, Business News
Ilene H. Lang

Change has flatlined -- women are no further toward achieving top ranks in business than they were last year, or even six years ago. Yet equality can't wait.

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Who Owns Hispanic Social Media?

Daniel Cubias | Posted 02.05.2012

Read More: Latinos, Latino, Ethnicity, Bloggers, Corporate Sponsorship, Hispanic, Carol Cain, Business Social Media, Hispanics, Social Media Networks, Miscommunication, Journalism, Social Media Marketing, Social Media, Relationship Building, Public Relations, Marketing, Latinos in Social Media, Blogging, Communication, Family, Latino Politics, Latino Voices News
Daniel Cubias

Communication is a fundamental function of human existence. And it does not require corporate sponsorship. That primordial need to listen, and in turn to be heard, will always drive social media.

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Can Corporate Sponsorship In Schools Can Harm Students?

2011-03-16-Screenshot20110316at9.39.25AM.jpeg | Joanna Lin | Posted 01.09.2012

Read More: Sweetwater Union High School District, Video, California, Corporate Sponsorship in Schools, Corporate Sponsorship, School Sponsorship, Branding, School Sponsors, California Schools, National Education Policy Center, Chula Vista, School Branding, Education News

This article comes to us courtesy of California Watch. For schools facing shrinking budgets, a branded scoreboard on the football field or advertis...

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Top 5 Sports Stories

Len Berman | Posted 10.24.2011

Read More: Plaxico Burress, Muammar Gaddafi, Advertising, 2020 Summer Olympics, Corporate Sponsorship, Oakland Raiders, Terrelle Pryor, Leon Hess, Wnba, New York News
Len Berman

When the Raiders chose Ohio State quarterback Terrelle Pryor yesterday in the supplemental draft, you probably went "duh." No player has been too troubled or overrated for the black and silver to take a flyer on.

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Andrea Stone

Embattled Fannie Mae Walks Away From Homeless Fundraising Walk On National Mall

HuffingtonPost.com | Andrea Stone | Posted 10.02.2011

Read More: Virginia, Charity, Homelessness, Volunteering, Walkathons, Corporate Sponsorship, National Mall, Homeless, Nonprofits, Fannie Mae, Washington DC, Federal Housing Finance Agency, Help the Homeless, Fundraising, Fundraiser, Maryland, Impact News

WASHINGTON -- Fannie Mae, the troubled mortgage giant at the center of the housing foreclosure crisis, is walking away from its annual Help the Homele...

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American Towns Fight To Fund Cancelled Fireworks Shows

The Huffington Post | Harry Bradford | Posted 09.02.2011

Read More: Zambelli Fireworks, Fox Business, Municipal Budgets, Mad Bomber Fireworks, Phantom Fireworks, Athens, Budget Cuts, Independence Day, July 4th, Corporate Sponsorship, Chicago, Cincinnati, Liberty Bank, Fourth of July, Fireworks, Business News

Fourth of July has come to be best represented by the fireworks that light up the skies of American cities. But this year, many celebrations across th...

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MoMA And Volkswagen Navigate Corporate Sponsorship

Posted 07.27.2011

Read More: Bp, Martin Winterkorn, Bloomberg, Tate, Volkswagen Beetle, Jalopnik, Car Commercial, Wnyc, Museums, Corporate Sponsorship, Francis Alys, Design, Cars, Moma, Volkswagen, Arts News

On Monday, Volkswagen and the Museum of Modern Art (MoMA) in New York announced a two-year, multi-million dollar partnership. The German auto giant wi...

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Hollywood, Exposed

Posted 05.25.2011

Read More: Morgan Spurlock Documentary, Entertainment, Morgan Spurlock, The Greatest Movie Ever Sold, Morgan Spurlock Greatest Movie Ever Sold, Corporate Sponsorship, Documentaries, Movies, Video, Entertainment News

How much are your eyes worth? What's the value of your subconscious? Morgan Spurlock, already an anti-corporate crusader known for his fast food at...

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Cash-Strapped LA Schools May Turn To Corporate Sponsorships

Los Angeles Times | Posted 05.25.2011

Read More: Lausd Corporate Sponsors, Corporate Sponsorship of Schools, Lausd Corporate Sponsorships, Corporate Sponsorship, Los Angeles News

Corporate sponsors could soon be adding their names to L.A. school athletic fields, auditoriums and other campus properties. The Los Angeles Unified ...

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College Football Sold Out Tradition Long Ago

Brian Frederick | Posted 05.25.2011

Read More: Bowl Championship Series, Rose Bowl, Bowl Games, College Football, Corporate Sponsorship, Sports News
Brian Frederick

College football and the Bowl Championship Series sold out the "great traditions" long ago in the name of corporate sponsorship and television contracts.

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Cracker Jack Loses Rights to "Take Me Out to the Ballgame"

Ben Oren | Posted 05.25.2011

Read More: Big Pharma, Baseball, Kim Kardashian, Mlb, Comedy News, Corporate Sponsorship, Comedy News
Ben Oren

Rumors have circulated that Reese's Pieces, Captain Morgan's Rum and Kim Kardashian all placed offers to have themselves inserted into the song, but the male urination enhancement drug won out.

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The Newest Face

Reverend Billy | Posted 05.25.2011

Read More: Logo, Consumerism, Advertising, Olympics, Corporate Sponsorship, Sports News
Reverend Billy

The newest face at the top of the body that leaped and slalomed and looped and landed at the feet of the judges -- that face smiles and cries. We are...

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The Future of Content

Rich Nadworny | Posted 05.25.2011

Read More: Hbo, Paid Content, Content, Advertising, Corporate Sponsorship, Media, Medium, Jack Benny, Media News
Rich Nadworny

Unless we are all willing to settle for user generated content of various and dubious quality, how will we get that great content we've grown used to?

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General Motors to Drop Sponsorship: Goodbye Buick Open

Stephanie Wei | Posted 05.25.2011

Read More: Golf, Buick Open, Sports Sponsorship, General Motors, Gm, Corporate Sponsorship, Business News
Stephanie Wei

It's tough to justify spending $6 million to $8 million to sponsor a golf tournament when thousands of people are losing their jobs.

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Dear Barney Frank: Sponsorship Policies for Bailed Out Banks

Patricia Martin | Posted 05.25.2011

Read More: Corporate Philanthropy, Tarp, Philanthropy, Northern Trust, TARP Money, Corporate Sponsorship, Nascar, Barney Frank, Marketing, Northern Trust Bailout, Bank of America, Northern Trust Golf Tournament, Rick Waddell, Bailout Bandits, Chicago News
Patricia Martin

I salute your questioning Northern Trust, Mr. Frank. But who will get around to investigating Bank of America's pricey deals with NASCAR? And the next deal after that?

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Morgan Stanley Golf Tournament Canceled

Reuters | Joseph A. Giannone | Posted 05.25.2011

Read More: Northern Trust, Morgan Stanley, Golf Tournament, Corporate Sponsorship, Morgan Stanley Golf, Business News

NEW YORK, Feb 25 (Reuters) - Morgan Stanley (MS.N), citing a tougher market and political environment, said on Wednesday it will not entertain clients...

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