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Corporate Sponsorship

How Corporate Hospitality Took Over The Sports Business

Charmaine Belonio | Posted 01.11.2017 | Business
Charmaine Belonio

A decade ago entertaining a client could have involved a football season ticket and a parking pass. Perhaps even a few beers. But the corporate events...

How The IOC Effectively Maintains A Gag Order On Nonsponsors Of The Olympics

The Conversation US | Posted 08.15.2016 | Business
The Conversation US

Whether on television or the internet, the vast majority of businesses are blocked from nearly any mention of the 2016 Olympic Games - whether in conjunction with promoting their own products or even just saluting their national teams.

Corporate Support for National Parks: America's Best Idea

Joe Waters | Posted 05.13.2016 | Impact
Joe Waters

Last April my family checked a big destination off our bucket list: the Grand Canyon. Looking out over its colorful, steep slopes we were hushed into ...

4 Ways to Start Building Your Sponsor (Advocate) Relationships

Julie Kantor | Posted 04.19.2016 | Business
Julie Kantor

So the entire 'old boys network' is really built on Sponsorship. A man often takes a younger man (or woman) under his wing, introduces him or sets him up with key connections.

For Closeted Gay Athletes, Endorsement Fears Persist

Jesse Jackman | Posted 02.19.2017 | Queer Voices
Jesse Jackman

While the cases of Rapinoe and Kenworthy have proven the viability of high-profile endorsements for LGBT athletes -- their sponsors have demonstrated their faithfulness in a profound way -- a quiet yet persistent fear remains among the gay athlete community that other companies may not be so supportive.

Marketers are Prepping for FIFA Fallout

Greg Portell | Posted 05.28.2016 | Business
Greg Portell

While the extent of the criminal charges are eye-opening, the fact FIFA has shady areas within their realm should not come as a shock. FIFA's dance partners -- marketers, media and governments -- have plenty of cause to be concerned as the storm clouds hovered for years.

How Can Your Small Business Procure Corporate Sponsorship?

Melinda Emerson | Posted 11.15.2014 | Small Business
Melinda Emerson

No small business can soar without steady streams of income. Yes, the bulk of your revenue will come from your product or services being sold, but when the relationship is mutually beneficial, some small businesses can raise capital through corporate sponsorship.

How to Create a Winning Experiential Marketing Campaign

Michael Anthony Fernandez | Posted 01.23.2014 | Business
Michael Anthony Fernandez

Now is the time when most businesses are developing their consumer outreach plans for the 2014. An increasingly popular and effective way for companies to connect with their target audiences is through experiential marketing.

Let's End the Charade

Dan Solin | Posted 12.08.2013 | Business
Dan Solin

They drop poorly performing funds and select replacements with stellar recent track records. In making these choices, they often rely on the recommendation of their consultants, who dazzle them with charts and graphs supporting their selections. This ritual is repeated endlessly.

Crowdsourcing for the Common Good

Tim Mohin | Posted 04.22.2013 | Green
Tim Mohin

We believe that this concept has the potential to create a movement. Imagine the good that could be accomplished if more conferences offered sponsorships for volunteer events rather than just coffee breaks.

You Only Want Me for My Money! Tips for Nonprofits looking for Charity Sponsorship

Shar McBee | Posted 06.03.2013 | Impact
Shar McBee

Corporations will give away $1.7 billion or more this year for the "halo effect" that comes from partnering with a nonprofit. Will your nonprofit benefit? Here's the catch: They don't want you if it's only about the cash. (How would you feel if you were only wanted for your money?)

Are Women "Leaning Back" or "Being Stung"? Why Aren't More Women Progressing in Business?

Adele Gulfo | Posted 05.15.2013 | Business
Adele Gulfo

I was recently struck by a new study released by Catalyst, titled "Good Intentions, Imperfect Execution? Women Get Fewer of the 'Hot Jobs' Needed to A...

Is the Dietitians' Trade Group in Bed With the Junk Food Industry?

Ocean Robbins | Posted 04.21.2013 | Healthy Living
Ocean Robbins

Could there be any connection between the millions of dollars in sponsorship the Academy of Nutrition and Dietetics receives from junk food manufacturers, and a seeming lack of initiative on behalf of the public welfare?

The Other Olympics Success Story

Max Wind-Cowie | Posted 04.14.2013 | Business
Max Wind-Cowie

The Olympics and Paralympics are now (almost) universally viewed as having been an unqualified success.

Why Is Phil Mickelson So Tee'd Off About Taxes?

Bob Herbst | Posted 03.26.2013 | Politics
Bob Herbst

Phil, repairing our deteriorating infrastructure, educating our kids and preparing for a future of good jobs in new competitive industries and services will cost trillions, and if our richest and most accomplished citizens do not lead the way and help pay for it, who will?

Life After Lance: How Livestrong Can Survive

Sarah O'Leary | Posted 12.17.2012 | Business
Sarah O'Leary

Livestrong can survive the loss of Lance. It just needs to strike while the iron is hot and spread its identity well beyond one man.

Brandstrong: Why Smart Marketers Aren't Afraid to Wear Yellow

Sarah O'Leary | Posted 11.25.2012 | Business
Sarah O'Leary

No one wants to form a partnership with a celebrity who ends up in a line up or caught up in a host of other brand damning by association situations. So why is Lance Armstrong and Livestrong still a smart move for a plethora of potential partners?

Ron Dicker

Penn State Football Gets Rare Good News | Ron Dicker | Posted 06.27.2012 | Business, which pulled its advertising from Penn State football broadcasts after the Jerry Sandusky scandal broke last November, said Monday that it w...

Euro 2012 Is Like a Greek Play Both on and off the Pitch

Vac Verikaitis | Posted 06.15.2012 | Sports
Vac Verikaitis

Being at a tournament like Euro 2012 is all about the party. The games themselves are sometimes a secondary consideration. And we all have a pretty good idea of what happens when tens of thousands of liquored-up young males get together.

The Money Games

David Potter | Posted 07.10.2012 | Sports
David Potter

The London Olympics are unthinkable without their corporate sponsors, both for the site itself and for the teams that are going to compete. But what would a person connected with the ancient version of the Games think?

Sponsorship Matters

Rebecca Shambaugh | Posted 07.09.2012 | Business
Rebecca Shambaugh

Recently I had the honor of doing a global webcast for The Conference Board on the topic of sponsorship. Apparently it was one of the more well attend...

Did Rick Scott Just Ruin Florida Trailways?

Posted 05.09.2012 | Miami

In the midst of old-growth live oak hammocks, wild orchids, and vistas of Lakes Wales Ridge in Lake Kissimmee State Park, Florida hikers may soon see ...

This Is Not the Boss I Ordered

Caroline Dowd-Higgins | Posted 06.02.2012 | Business
Caroline Dowd-Higgins

Well-meaning individuals who land roles as leaders often make your work life hellish because as nice as they are (and some are not!), they are inept at leading. So what's a professional to do?

Who's That Daytona 500 Driver?

The Huffington Post | Ron Dicker | Posted 03.02.2012 | Business

Any sport that stages its Super Bowl at the start of its official season deserves attention. But NASCAR's Daytona 500 on Sunday could still be mighty ...

Act Now

Ilene H. Lang | Posted 02.14.2012 | Business
Ilene H. Lang

Change has flatlined -- women are no further toward achieving top ranks in business than they were last year, or even six years ago. Yet equality can't wait.