If you are going to send a cover letter then you must (try to) find out the name and address the letter accordingly. In a competitive market it is the small things that can separate you from your competition, and correctly addressing your cover letter could be that defining factor.
Why did Richard Lewis write this book? A few years ago, he read cover letters and résumés from job candidates. And was stunned: "They didn't just all look the same, they sounded the same." He knew that couldn't work. You want a job, you must be interesting. Not fake interesting.
Was there anything along the way that could have tipped you off that you'd be rejected by a prospective employer? Oh, yes. Experts offer these 13 telltale signs that you won't -- or didn't -- get the job.