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Cpg

Cannes 2015 #Shingerview: Wendy Clark, Coca-Cola

David Shing | Posted 06.29.2015 | Media
David Shing

"Every generation has to be recruited into being a drinker of Coca-Cola and a lover of Coca-Cola. Music, sports, mobile, gaming, social, and all the...

Cannes 2015 #Shingerview: Matt Biespiel, McDonald's

David Shing | Posted 06.30.2015 | Media
David Shing

Matt is the worldwide lead on developing the McDonald's brand, responsible for keeping the iconic Golden Arches shining bright in 119 markets. McDonald's was also named by Cannes Lions as Creative Marketer of the Year in 2014.

Why Your Consumer Brand Should Turn to Mobile Apps

Himanshu Sareen | Posted 08.11.2014 | Business
Himanshu Sareen

This is a paradigm shift in the technology space and CPG brands such as Unilever are at the forefront of progress. For the first time ever, mobile device users are spending more time on apps than browsing the Internet. This makes for a market where brands planning to expand market reach must build an app.

Are Increased Food Prices at Odds With Increasing Innovation?

Phil Lempert | Posted 04.04.2012 | Home
Phil Lempert

Innovation is key to growth for food companies, and adds excitement and many benefits for the purchasers of these products. However, I question whether repurposing funds is the way to go.

Clear Is The New Clever: Lessons For Promoting Green Packaged Goods

Marc Stoiber | Posted 05.25.2011 | Business
Marc Stoiber

"Advertising is the price companies pay for being un-original." Yves Behar, speaking at TED For years I worked as a creative director in advertising...