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Cracker Jackd

We Tasted It: The New Cracker Jack'd Line

The Huffington Post | Rachel Tepper | Posted 05.14.2013 | Taste

The new Cracker Jack'd line from Frito-Lay, which seeks to put a new spin on the classic Cracker Jack treat, hit stores last month and we were curious...

Kim Bhasin

WTF Happened To Cracker Jack? | Kim Bhasin | Posted 05.01.2013 | Business

PepsiCo's Frito-Lay is attempting to reinvent Cracker Jack, hoping that a new name and more intense flavors will attract a younger audience to the 105...

Frito Lay Unveils Controversial Caffeinated Cracker Jacks, 'Cracker Jack'd'

The Huffington Post | Rachel Tepper | Posted 11.18.2012 | Home

Who needs coffee in the morning when you can wake up with caffeinated Cracker Jacks? It's no joke: PepsiCo's Frito-Lay is rolling out a new line ex...