With the new Bond film Spectre newly released, many of us are gripped with anticipation and what the next instalment holds. So what brand lessons can we learn from big film franchises like Bond that we can apply to our businesses?
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Just as with a romantic or platonic soul mate, finding an ideal creative collaborator is life-altering and enriching, for the pairs and sometimes even for the world at large.
A recent collaboration between fashion house, Miu Miu, and artist, Miranda July was the perfect embodiment of how to execute a spectacular artist/brand partnership and why it's important to do so.
Remember that we cannot begin again until some other chapter has closed. For the daffodil, the winter is on the wane. The end of one season brings the onset of the next new life.
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