When you write something, no matter how many times the idea has been conveyed, it is unique because YOU are unique. No one will a write something exactly as you do. And we need every last version, every individual nuance, every voice.
With the new Bond film Spectre newly released, many of us are gripped with anticipation and what the next instalment holds. So what brand lessons can we learn from big film franchises like Bond that we can apply to our businesses?