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Creative Marketing

10 Best Cause Marketing Promotions of 2013

Joe Waters | Posted 03.15.2014 | Impact
Joe Waters

A great example of the pay it forward movement in action is #AJO. You can learn more about the campaign here. It highlights that the ultimate driver of cause marketing is individuals, not businesses or nonprofits.

The Purpose of Marketing

Somik Raha | Posted 10.28.2011 | Business
Somik Raha

When I consider the things that I've desired and acquired, I wonder, why am I bored with many of them quickly? It is usually because I discover that these things are severely limited.