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Here Are 8 Ways CRM Can Benefit Your Ecommerce Business

Michael Lazar | Posted 08.09.2016 | Technology
Michael Lazar

Running an online business without CRM? Perhaps you need to rethink your strategy. Gone are the days where CRM was merely a glorified rolodex to help ...

4 QuickBooks Integration Vitals Small Business Owners Need to Grow Their Business

Toby Nwazor | Posted 06.22.2016 | Business
Toby Nwazor

Credit Launching an eCommerce venture is a little like dancing on quicksand: one wrong step and you'll be in over your head in a matter of seconds. I...

Don't Judge my Loyalty from the Number of Loyalty Cards I Carry in my Wallet

Anastasia Roumelioti | Posted 04.28.2016 | Business
Anastasia Roumelioti

Over the last year, we have been working as marketing team on the most exciting project to launch yet: our loyalty scheme. We were inspired by one of ...

2016 State of Marketing -- 55 Important Business Findings

Vala Afshar | Posted 03.30.2016 | Technology
Vala Afshar

What do CMOs and marketing leaders need to know about the changing role of marketing and key digital marketing transformation trends, priorities, and ROI metrics?

Social Isn't Special

Rod Favaron | Posted 03.29.2016 | Business
Rod Favaron

Marketers have more data at their fingertips than ever before, but making sense out of that data can be a challenge, to say the least. And how do you make it personal?

What's The Best CRM For Your Business?

Gene Marks | Posted 03.29.2016 | Business
Gene Marks

"Gene, what's the best CRM for my business?" I get asked this a lot. That's because my company sells and implements five Customer Relationship Manage...

A Good CRM system can Make or Break your Sales: See What's in Store for 2016

Amit Bhaiya | Posted 01.14.2016 | Business
Amit Bhaiya

Devising an effective customer relationship management (CRM) system is essential to grow and strengthen your business. Many companies and organization...

Branded Content: The Currency of Connection

Tom Doctoroff | Posted 01.10.2016 | Business
Tom Doctoroff

The rise of "content" is a fundamental 21st century marketing phenomenon. But is "advertising," deliberate messages broadcast at one time to swathes of people, dead?

The False Divide Between Digital vs. Traditional Media

Tom Doctoroff | Posted 12.06.2015 | Business
Tom Doctoroff

This post argues two basic points. First, and contrary to conventional "digital eco-system" thinking, both traditional and new media are useful at each stage. And, second, the decision making process -- and media needed to stimulate behavior change -- depends on category type.

Federally Fueled Thursday - Gobbledygook in the Fed Minutes!

Phil Davis | Posted 11.19.2015 | Business
Phil Davis

Gobbledygook! Gobbledygook, I say! What other word could describe the 4 paragraphs of economic nonsense that led off yesterday's Fed minutes (h...

Customer-Driven Innovations Deliver 8 Times the Revenue as Employee Ideas

Ernan Roman | Posted 11.11.2015 | Business
Ernan Roman

Once upon a time, brands made products and consumers bought them. But not anymore. Today, it's all about what people want to buy -- not what companies want to sell. Consumers have very smart and specific ideas about the products they are willing to purchase. And, it's the brands that listen who get their business.

How Brand Ambassadors Make Social... More Social

Ernan Roman | Posted 10.28.2015 | Business
Ernan Roman

People are social beings. So why is it that most corporate social postings are both irrelevant and anonymous? Putting a personal, social component into your social marketing is imperative to engaging 2-way communication.

The Damage Brands Suffer From Breaking Promises

Ernan Roman | Posted 10.21.2015 | Business
Ernan Roman

According to a recent report by Gallup, a brand promise represents everything a company stands for, it is the unique statement of what the company offers, what separates it from its rivals and what makes it worthy of customers' consideration.

Innovation in China: Promise or Pipedream?

Tom Doctoroff | Posted 10.17.2015 | Business
Tom Doctoroff

If China fails to turbocharge its capacity to innovate, the country will experience a hard economic landing and social stability will be threatened. But can China evolve into an innovation powerhouse? The jury is out.

50 Important Customer Experience Stats for Business Leaders

Vala Afshar | Posted 10.15.2015 | Technology
Vala Afshar

Customer experience is the last source of sustainable differentiation and the new competitive battleground. -- Tiffani Bova, Gartner Vice President a...

Marketers Must Understand The New Mobile Mind-Set Of Immediacy

Ernan Roman | Posted 10.06.2015 | Business
Ernan Roman

In the spring, Google rolled out algorithm changes to devalue "non-mobile-friendly" websites in its search rankings. This has added additional fuel to the ongoing mobile marketing conversation.

Founder of Stitch Fix Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 09.30.2015 | Business
Ernan Roman

Article by Ernan Roman Featured on CMO.com Inspired by the opportunity to create a truly personalized online shopping experience by blending the best...

Tips for Innovating with Integrated Messaging and Experiences to Engage Customers

Ernan Roman | Posted 09.23.2015 | Business
Ernan Roman

Michaels and Sally's are taking omnichannel to new levels through interconnected campaigns that blend and blur the lines between media boundaries to achieve a united 360-degree presentation of messages and experiences to consumers.

Citi Cards' Chief Customer Experience Officer Answers 4 Questions For Marketing Innovators

Ernan Roman | Posted 09.16.2015 | Business
Ernan Roman

Alice Milligan is the chief customer experience officer for Citi Cards, the world's largest credit card issuer, where she is responsible for driving all aspects of customer experience and engagement globally.

How IBM, Similac And Other Marketers Think Beyond The FAQ When It Comes To Customer Support

Ernan Roman | Posted 09.11.2015 | Business
Ernan Roman

Recently, the annual list of companies with the worst customer service came out and it got me thinking. It's time that marketers seized the opportunity of "helpfulness" and use its value at every stage of the purchase journey, from prospect to long-term, raving fan. All too often, helpfulness is dismissed as a throwaway, when it can be transformed into your most valuable engagement strategy.

How Disney Influences Small Customer Segments for Major Impact

Ernan Roman | Posted 08.18.2016 | Business
Ernan Roman

The art and science of engaging customer segments via influencer marketing or blogger outreach has emerged as a necessity for marketers. The success of this strategy depends on focusing on specific customer segments rather than broad blasts.

Gartner: Successful Sales and Marketing in the Empowered Customer Era

Vala Afshar | Posted 08.12.2016 | Business
Vala Afshar

Selling to people who actually want to hear from you is more effective than interrupting strangers who don't. --Seth Godin Tiffani Bova is a vice p...

Lights, Camera, Action! Why Video Is Your Best Marketing Tool in 2015

R. Kay Green | Posted 08.09.2016 | Business
R. Kay Green

What do YouTube, Snap Chat, Instagram, Vimeo, Daily Motion, Veoh, and Vine all have in common? All of these platforms have maximized the use of video to capture massive worldwide audiences.

Marketers: Use These 2 Strategies to Engage With Consumers, Win BIG

Ernan Roman | Posted 08.06.2016 | Business
Ernan Roman

Your marketing messages go through a virtually instantaneous evaluation by consumers. They either identify with your communication and say, "Yes, that's me!" or, disconnect, feeling that you have no idea who they are or what they want. It's all based on your degree of relevancy.

How to Do Content Marketing on a Budget

Sajeel Qureshi | Posted 07.22.2016 | Business
Sajeel Qureshi

Content marketing is all the rage these days. We know that good content in many formats like ebooks, webinars and blog posts can attract the right people to our business and those people can become customers.