The art and science of engaging customer segments via influencer marketing or blogger outreach has emerged as a necessity for marketers. The success of this strategy depends on focusing on specific customer segments rather than broad blasts.
Your marketing messages go through a virtually instantaneous evaluation by consumers. They either identify with your communication and say, "Yes, that's me!" or, disconnect, feeling that you have no idea who they are or what they want. It's all based on your degree of relevancy.
Content marketing is all the rage these days. We know that good content in many formats like ebooks, webinars and blog posts can attract the right people to our business and those people can become customers.
Do you own a small business? Are you operating on a fixed budget? Do you aspire to reach a global market? If you answered yes to each question, E-Marketing (online marketing) maybe perfect for your business!
Findings from the latest B2B and B2C VoC research conducted by our firm, ERDM, indicate that the key drivers for achieving deep customer engagement are self-defined life stages and attitudes toward the company and the product categories. So, today more than ever;
Most companies take existing customers for granted. They make 3 deadly assumptions; customers understand everything about your products, you know everything about your customers and, customers feel you are so special that they will be yours forever.
By listening, acknowledging and involving customers you are inviting them to incorporate your brand into their life. Mastering this critical type of engagement is the essential ingredient that sparks successful customer experiences.
Your company has become a mobile experience for customers whether you are ready for it or not. Today's multi-device consumer is increasingly accessing your information, messaging and ads on a mobile device.
Starting a company is thrilling and terrifying all at once. I can only describe it as "energizing stress." I've started and helped start five companies in my career, each one having similarities to those before it.
Over the past 15 years, Salesforce.com has risen to be the undisputed leader in CRM. However, says Gartner, the CRM market overall is showing single digit growth, so companies like Salesforce could be disrupted.
Retargeting is a marketing method that is likely to become increasingly popular, and companies that begin utilizing it have a good opportunity to increase sales from target groups while staying within their advertising budget.
One of the ways Big Data is being employed in the medical industry is to ferret out and prevent fraud before it happens. Analytics can "find" and "reveal" potential problems before they happen, track suspicious activity and stop perpetrators before they ply their criminal trade.
Consumers -- both BtoC and BtoB -- are email weary and wary. To drive engagement, emails must contain value and relevance. Use purchase, behavior and interaction data to craft email messaging that is welcomed.