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Kim Bhasin

Desperate Aeropostale Turns To Former Cupcake CEO For Help | Kim Bhasin | Posted 08.19.2014 | Business

Since chief executive Thomas Johnson took over Aeropostale in 2010, the company's stock has tanked by an astonishing 86 percent. The CEO had "poss...

Crumbs Cupcakes Could Be Saved By Reality TV Host

The Huffington Post | Kevin Short | Posted 07.14.2014 | Business

Fear not, cupcake fans: Crumbs Bake Shop could live to see another day. Marcus Lemonis, the owner of Dippin' Dots and host of CNBC reality show "Th...

New York City's Best Kept Coffee Secret

Toni Haber | Posted 11.11.2012 | New York
Toni Haber

If you have had the good fortune of not only getting a scrumptious cupcake, but also having a coffee at Crumbs, you would have experienced close to the best coffee on the planet... in my humble opinion.

Cupcake Craze Heads To Wall Street

Posted 08.30.2011 | Business

LOS ANGELES (Lisa Baertlein and Mary Slosson) - Investors in Nasdaq newcomer Crumbs hope to cash in on the cupcake craze. Will they whip up big profit...

Your Weekend To Do List: Beer, Pretzels And A Marathon

The Huffington Post | Posted 05.25.2011 | Los Angeles

The weekend started early with St. Patrick's day, but after all the green beer is finished, learn how to make your own at City Sip's homebrew class. A...

Cupcake Chain To Go Public | Joe Weisenthal | Posted 05.25.2011 | Home

According to Peter Lattman, Crumbs Bakery is going public in a reverse merger worth $66 million. Crumbs, which is the largest chain of cupcake bakerie...

Crumbs Bake Shop Opens In Chicago

Posted 05.25.2011 | Chicago

Crumbs Bake Shop, the infamous East Coast cupcake spot, is making a new home right here in Chicago. The bakery known for their beautiful looking and ...

PHOTOS: Top Spots For Cupcakes

Huffington Post | Nicole Larson | Posted 05.25.2011 | Los Angeles

Today is National Cupcake Day, and Los Angeles has no shortage of places to celebrate. Since Yummy Cupcakes opened in 2004 and Sprinkles opened in 200...

Cupcakes: Taking the Trend Home

Big Girls, Small Kitchen | Posted 05.25.2011 | New York
Big Girls, Small Kitchen

I think my modification of the yellow butter cake batter into a veritable PB&J Cupcake merits its own recipe.

Happy National Cupcake Day: Who Makes The Best?

Posted 05.25.2011 | Los Angeles

As if you weren't eating enough with your various Holiday goings on, being force fed cookies and latkes by the dozen, today is National Cupcake Day. C...