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Customer Acquisition Practices

Crowdfunding Is More Than a New Source of Capital

Shaun Abrahamson | Posted 06.01.2013 | Business
Shaun Abrahamson

How much can you reduce content marketing risk if your community can help come up with ideas to test? Or how might your crowd expand your network to reach early reference accounts or influential customers?

Back to Basics: Putting Customer Service Out Front

John Lusk | Posted 06.01.2013 | Impact
John Lusk

Today's customer acquisition practices, particularly for ecommerce companies, have evolved -- or devolved -- back to the basics.