You might offer a great product or service, but does anyone else realize that? The fact is, you've got to get more people to "raise their hands" to work with you if you want to accelerate your success.
More than two-thirds of potential customers who fill their shopping carts abandon it. For retailers, this equates to nearly $4 trillion worth of lost sales. With all of the work brands do to drive shoppers down the purchasing funnel, why is shopping cart abandonment still such a prolific issue?
If you are doing anything worthwhile, you will have critics. Learn to discern between those providing valuable feedback on your product or service and those who simply have too much time on their hands and a sour attitude.
How much can you reduce content marketing risk if your community can help come up with ideas to test? Or how might your crowd expand your network to reach early reference accounts or influential customers?
I believe that marketing is what you do when your product or service sucks or when you make so much profit on every marginal customer that it would be crazy to not spend a bit of that profit acquiring more of them (coke, zynga, bud, viagra).