The push for exceptional customer experiences, that not only meet customer expectations but also differentiate brands from their competitors, saw some truly innovate their customer care offerings in 2014, and this will only continue in 2015.
The fast-changing customer care market will continue to shift the goal posts in 2015. The way that customer support is requested, expected and required to be delivered will grow in variety and importance over the coming year.
There is an incredible amount of information out there on customer care, and trying to synthesize it all here would be impossible. Still, there are simple strategies that anyone, even the non-Steve-Jobs of us, can adopt.