iOS app Android app

Customer Data

10 Consumer Trends and Implications for Marketing Practice in 2015

Jenny Darroch | Posted 03.07.2015 | Business
Jenny Darroch

As a marketing professor and therefore an active researcher, I pay close attention to changes in consumption and how these changes might impact marketing strategy. Below, I outline ten observations related to consumer trends and offer questions for you to contemplate as you fine-tune your marketing strategies for 2015.

112-Year-Old Nordstrom Back in the Mining Business?

Reid Wegley | Posted 12.23.2013 | Business
Reid Wegley

These are good times for Nordstrom. Its stock price is high, its investments in technology are industry leading and its customers are happy. Nordstrom listens to them, and analyzes their behavior behind the scenes with slick technology.

J.C. Penney, Best Buy Customer Data Collection Stirs Privacy Concerns

AP | JENNIFER C. KERR | Posted 10.11.2013 | Business

WASHINGTON -- It's not just the government that might be keeping tabs on you. Many retailers are tracking you, too – or at least your merchandis...

Yahoo Wins Court Fight In Data Collection Case

AP | TAMI ABDOLLAH | Posted 09.14.2013 | Technology

LOS ANGELES — Yahoo has won a court fight that could help the public learn more about the government's efforts to obtain data from Internet user...