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Customer Discovery

Well They 'Should' Be Our Customers

Steve Blank | Posted 01.23.2014 | Business
Steve Blank

When scientists and engineers who've been working in the lab for years try to commercialize their technology they often get trapped by their own belie...

Why Real Learning is Outside the Building, Not Demo Day

Steve Blank | Posted 11.05.2013 | Business
Steve Blank

Over the last three years our Lean LaunchPad / NSF Innovation Corps classes have been teaching hundreds of entrepreneurial teams a year how to build t...

How to Get Meetings with People Too Busy to See You

Steve Blank | Posted 10.26.2013 | Business
Steve Blank

Asking, "Can I have coffee with you to pick your brain?" is probably the worst possible way to get a meeting with someone with a busy schedule. Here'...