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Customer Dissatisfaction

Marketing to Women... Some Advice for the Auto Industry

Jenny Darroch | Posted 11.25.2014 | Business
Jenny Darroch

When marketing to women, don't assume all women have the same needs. Look for differences between women and develop products and marketing approaches to suit a greater variety of needs.

Customer (Dis)Satisfaction and President Obama

Jenny Darroch | Posted 05.25.2011 | Politics
Jenny Darroch

The expectations placed on Obama were colossal. When there is a gap between expectations and delivery, people are dissatisfied.

Why We Don't Complain About Airline Travel Anymore (And How To Avoid Disappointment This Holiday Season)

Jenny Darroch | Posted 11.17.2011 | Healthy Living
Jenny Darroch

To close the gap between what customers expect and what they receive means to either improve delivery or lower customer expectations.