If you're like me, you're sick of the current political circus. That's why I was excited to hear about Smoke & Mirrors, a limited edition "truth serum" beer created by Scotland-based craft brewery Innis & Gunn and how cases of this beer were sent to Hillary Clinton and Donald Trump in an effort to promote honesty during the presidential campaign. I'll drink to that!
A quick search online will bring back numerous posts, articles, companies, tools and other content centered on measuring your customer experience. In the last year, the topic of measuring experience has been top of mind for many organizations looking to better understand and improve their customer experience.
For all of the amazing conveniences that online shopping offers, the customer is still one step removed from physically seeing, hearing, tasting, smelling or touching the actual product. Personalizing the shopping experience engages the human senses in ways that are essential to making any purchase decision.
I'm a fan of the Discovery series called MythBusters. Every episode Jamie and Adam (et al.) work to prove or debunk a myth (or myths) through a series of experiments involving trial and error, advanced exploration and communication. What fascinates me is the high relatability factor of the myths they present. It may be a statement of the obvious, but this is why they became myths in the first place.