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Customer Loyalty

7 Tips For Fostering Loyalty In Your Customers

Sophie Andrews | Posted 11.15.2016 | Business
Sophie Andrews

It is well known in the business world that it costs a minimum of five times more to gain a new customer than it does to keep one. While the time, eff...

Why Staying With Your Car Insurance Company May Be a Good Thing

Robert Harrow | Posted 08.31.2016 | Business
Robert Harrow

Just because Company B is cheaper, does not mean Company B is better for you. Before you hit cancel, there are a few things you should consider before leaving your current car insurance company.

How To Create Customers For Life

Seth Price | Posted 05.26.2016 | Technology
Seth Price

Over the course of your professional life you'll work with a sea of customers, but amongst those will be a group who truly appreciate your skills, value your approach and genuinely enjoy working with you. These are your true fans.

Loyalty Marketing 2.0: The Search for Effective, Relevant, and Engaging Loyalty

Advertising Week | Posted 05.12.2016 | Business
Advertising Week

By Zach Woith, VP Loyalty Strategy at 500friends, a Merkle Company To keep customers coming back, many companies have implemented customer loyalty pr...

The Importance of Customer Service Recovery: How it Will Save Many of Your Customer Relationships

Erandi Palihakkara | Posted 05.10.2016 | Business
Erandi Palihakkara

For any business, from time to time, failures in customer service are unavoidable. If handled appropriately, they can provide a business with excellent opportunities to learn, grow and establish stronger relationships with the customer base.

Trader Joe's Kills Fun

Roger Wright | Posted 05.08.2016 | Business
Roger Wright

"Kate The Hat Lady" from the Trader Joe's on Lincoln Avenue in Chicago gets told that her decade long tradition of wearing wacky, fun and often bust o...

The Real Cost of Bad Customer Service

Erandi Palihakkara | Posted 04.28.2016 | Business
Erandi Palihakkara

It is important that business owners realize that it is mostly the happiest and unhappiest customers who tend to speak up about their experiences.

Big Data or Smart Customer Insight?

Chip R. Bell | Posted 04.13.2016 | Business
Chip R. Bell

There are many reasons for our love affair with Big Data. It is objective and provable, not subjective and emotional like real customer relationships.

Humanizing Corporate Governance

Harlan Loeb | Posted 04.08.2016 | Business
Harlan Loeb

Lawmakers in a trio of Southern states - Georgia, Mississippi and North Carolina - recently passed so-called religious freedom bills that, essentially...

How to Make Customer Experience the Center of Your Content Marketing Strategy

Don Dodds | Posted 03.15.2016 | Business
Don Dodds

Digital marketing is maturing, there's no doubt about it. In the past, brands could get away with relying on superficial campaigns and keyword-stuffed...

5 Simple Things Customers Want to Know About You

Heather Younger | Posted 03.03.2016 | Business
Heather Younger

Both customers and employees want a lot of the same things. It's finding alignment on both sides of the coin and leveraging the learning from one area and applying it to the other. If you make sure your customers are well take care of and they know it, you will do just fine.

Harness the Awesome Power of Client Retention -- and Watch Your Business Soar

John Bowen | Posted 02.25.2016 | Business
John Bowen

In our quest to continually attract and bring on new customers, we tend to forget the importance of keeping our current ones loyal. Existing customers can have a tremendous impact on the health of our businesses.

How To Make Your Opt-Ins Bring In Thousands Of Ready-To-Buy Clients

Sigrun Gudjonsdottir | Posted 02.09.2017 | Business
Sigrun Gudjonsdottir

Getting people to opt-in on your list of potential clients is not the easiest thing to do, but with determination and willingness to test and improve ...

What Is Customer Experience?

Don Dodds | Posted 01.08.2017 | Business
Don Dodds

Perception is guided by emotional and psychological responses to stimuli presented during the interaction between the customer, the company, or brand, and the immediate environment whether it be in-store or online.

3 Lessons Santa Teaches Us About Customer Experience

Heather Younger | Posted 12.15.2016 | Business
Heather Younger

I know that there are many who do not celebrate Christmas for a variety of reasons, but I did want to share some thoughts from the eyes of my young children on how Santa "delights" them during this magical time of year.

Stop Sanitizing Your Customers' Experiences

Chip R. Bell | Posted 11.30.2016 | Business
Chip R. Bell

I was waiting for an appointment with my insurance agent. In the corner of the reception area was a collection of toys. A woman was also in the rece...

This CEO Hired His Most Loyal Customers -- Here's Why

Richard Lorenzen | Posted 11.30.2016 | Business
Richard Lorenzen

Kunal Desai always knew that his passion lay in the markets. He began trading during his freshman year of college and perfected his strategy over thousands upon thousands of trades. When he finally found a strategy that worked well, he knew that he could keep it to himself and do very well.

Shaken, Not Stirred: 6 Brand Lessons from Bond

Andrea Callanan | Posted 11.24.2016 | Business
Andrea Callanan

With the new Bond film Spectre newly released, many of us are gripped with anticipation and what the next instalment holds. So what brand lessons can we learn from big film franchises like Bond that we can apply to our businesses?

What Is Your Why?

Heather Younger | Posted 11.24.2016 | Impact
Heather Younger

The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived ...

The 3 Basic Steps to Social Media Success

Andre Kay | Posted 11.02.2016 | Business
Andre Kay

To truly communicate with your audience using social media, you need to listen, think (evaluate), then respond. If it's a question about your business, products, or service from a customer on your social media channel, make sure you're listening to what they are really asking and respond accordingly.

Does Your Business Need Social Media?

Lisa Dubino | Posted 10.30.2016 | Business
Lisa Dubino

Brand awareness is perhaps the biggest buzzword in advertising. It's not a trend because brands have always existed (think Coke.) But social media has added a new dimension. "What's your story?" is a fun conversation opener. And why not?

How to Keep Your Clients Forever

Irina Jordan | Posted 09.30.2016 | Business
Irina Jordan

Focus on building relationships with your clients to grow your business. You want to be the first person a potential client thinks of and reaches out to. You can be that business on top of minds of your clients by being authentic and consistent in all your interactions with them.

What to Do When You Lose a Customer

Sajeel Qureshi | Posted 09.28.2016 | Business
Sajeel Qureshi

You've seen it happen in movies, soaps and to your friends, but you never thought it would happen to you. Your best customer just sent you the news. They want to see other people. Instead of boozing the night away or wallowing in self-pity (or a pint of Ben & Jerry's), do these things instead.

Here's How Programmatic Ads Are Reshaping Media

Beverly Macy | Posted 07.05.2016 | Business
Beverly Macy

Is this creepy or helpful? You check out a pair of shoes online, and suddenly - there they are in your Facebook news feed. That's programmatic marketing. Or, you're a mom and you bought a new stroller at Babies 'R Us and now you see an ad for birth announcements from a company like Shutterfly.

5 Steps to Earning Customer Loyalty

Gabriel Bristol | Posted 06.29.2016 | Business
Gabriel Bristol

If there was ever a time when providing good service at a fair price was enough to earn a customer's loyalty, it has long since passed.