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Customer Loyalty

Stop Sanitizing Your Customers' Experiences

Chip R. Bell | Posted 12.01.2015 | Business
Chip R. Bell

I was waiting for an appointment with my insurance agent. In the corner of the reception area was a collection of toys. A woman was also in the rec...

This CEO Hired His Most Loyal Customers -- Here's Why

Richard Lorenzen | Posted 11.30.2015 | Business
Richard Lorenzen

Kunal Desai always knew that his passion lay in the markets. He began trading during his freshman year of college and perfected his strategy over thousands upon thousands of trades. When he finally found a strategy that worked well, he knew that he could keep it to himself and do very well.

Shaken, Not Stirred: 6 Brand Lessons from Bond

Andrea Callanan | Posted 11.24.2015 | Business
Andrea Callanan

With the new Bond film Spectre newly released, many of us are gripped with anticipation and what the next instalment holds. So what brand lessons can we learn from big film franchises like Bond that we can apply to our businesses?

What Is Your Why?

Heather Younger | Posted 11.24.2015 | Impact
Heather Younger

The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived ...

The 3 Basic Steps to Social Media Success

Andre Kay | Posted 11.02.2015 | Business
Andre Kay

To truly communicate with your audience using social media, you need to listen, think (evaluate), then respond. If it's a question about your business, products, or service from a customer on your social media channel, make sure you're listening to what they are really asking and respond accordingly.

Does Your Business Need Social Media?

Lisa Dubino | Posted 10.30.2015 | Business
Lisa Dubino

Brand awareness is perhaps the biggest buzzword in advertising. It's not a trend because brands have always existed (think Coke.) But social media has added a new dimension. "What's your story?" is a fun conversation opener. And why not?

How to Keep Your Clients Forever

Irina Jordan | Posted 10.01.2015 | Business
Irina Jordan

Focus on building relationships with your clients to grow your business. You want to be the first person a potential client thinks of and reaches out to. You can be that business on top of minds of your clients by being authentic and consistent in all your interactions with them.

What to Do When You Lose a Customer

Sajeel Qureshi | Posted 09.28.2015 | Business
Sajeel Qureshi

You've seen it happen in movies, soaps and to your friends, but you never thought it would happen to you. Your best customer just sent you the news. They want to see other people. Instead of boozing the night away or wallowing in self-pity (or a pint of Ben & Jerry's), do these things instead.

Here's How Programmatic Ads Are Reshaping Media

Beverly Macy | Posted 07.08.2015 | Business
Beverly Macy

Is this creepy or helpful? You check out a pair of shoes online, and suddenly - there they are in your Facebook news feed. That's programmatic marketing. Or, you're a mom and you bought a new stroller at Babies 'R Us and now you see an ad for birth announcements from a company like Shutterfly.

5 Steps to Earning Customer Loyalty

Gabriel Bristol | Posted 06.30.2015 | Business
Gabriel Bristol

If there was ever a time when providing good service at a fair price was enough to earn a customer's loyalty, it has long since passed.

Is The Customer Really Always Right?

Andre Kay | Posted 06.19.2015 | Business
Andre Kay

Let's get real for a moment about our customers. It's true, most business owners are scared of saying it, but would love to shout it out from the ro...

A Matter of Trust

Randy Pennington | Posted 06.09.2015 | Business
Randy Pennington

Your customers are smarter and more vocal than ever. They will find out and let others know if they can or can't trust you. Most important, they will reward your trustworthiness with their loyalty.

What a Cabbie Can Teach Us About World-Class Customer Service

John Bowen | Posted 05.27.2015 | Business
John Bowen

How do we differentiate ourselves from the other competitors on the playing field so we truly stand out to our clients and prospects? It's a hugely important question these days given all the noise in the marketplace -- and believe it or not, the best answers might just come from a taxi driver.

How A Free Product Builds Customer Loyalty

Bruno Leveque | Posted 05.07.2015 | Small Business
Bruno Leveque

The overarching effect of all the efforts I mentioned above is that our users are of equal value to the company, regardless of size. I see our customers as valuable collaborators and sources of inspiration long before I think of them as sources of revenue.

3 Things Call Centers Can Unlock from Uber

Jason Wesbecher | Posted 05.07.2015 | Business
Jason Wesbecher

The call center industry has not adapted quickly enough to a profound change in consumers over the past several years. Today's consumers are spoiled by breathtakingly simple user experiences on their mobile devices.

7 Ways You Can Earn Your Customer's Loyalty

Jonha Revesencio | Posted 06.16.2015 | Business
Jonha Revesencio

Acquiring new customers to your company is an important part of business, but not as important as maintaining the customers you already have.

Stop Asking Me for My Opinion

Liz Wainger | Posted 05.20.2015 | Business
Liz Wainger

Most companies these days seem to be in relentless pursuit of my opinion and attitude, yet the questions they ask really don't encourage conversation. Sometimes they just ask me to log on and "complete a survey." Neither approach encourages any deepening of a relationship.

One Hack That Turns a Loyal Customer Into a Lifelong Loyal Customer

Peter Shankman | Posted 05.16.2015 | Business
Peter Shankman

Loyal customers are great. Implementing little hacks to guarantee them into loyal-for-life customers like Starwood has done for me this morning? Priceless.

Customer Loyalty Management Via the Customer Service Silo

Ted Rubin | Posted 04.22.2015 | Business
Ted Rubin

Your customer service department is the most important. Here are four ways you can leverage your customer service team to effectively manage customer loyalty, build relationships and turn customers into fans.

Build Loyalty -- The Cost -- $00.00

David Kanegis | Posted 04.20.2015 | Business
David Kanegis

Remember your customers are humans just like you. They want the most and the best for what they are paying. Within the bounds of your bottom line -- give it to them.

Love 'Em or Lose 'Em: How to Get Your Best Clients to Stay

Kim Pisolkar | Posted 12.28.2014 | Small Business
Kim Pisolkar

As a small business owner, one of your top priorities should be client retention. Why? Because getting good clients to stay will increase your profits and ensure your business has long-term sustainability.

The Power of Purpose: Driving Innovation and Decision Making

Kari Warberg Block | Posted 12.15.2014 | Business
Kari Warberg Block

There is so much to say about this subject, starting with why your business needs a purpose, how to determine your purpose, and what to do with it once you figure it out.

7 Recommendations for Treating Customers as Knowledge Workers (i.e., Knowledge Customers)

Jenny Darroch | Posted 11.25.2014 | Business
Jenny Darroch

While I was writing my latest book, Why Marketing to Women Doesn't Work, I came up with a term I quite like called "Knowledge Customers," which borrows from earlier work on the Knowledge Worker.

Why B-Schools Should be Teaching Market Basket

Judith Samuelson | Posted 10.15.2014 | Business
Judith Samuelson

New England is home to scores of world class business schools, and Boston is teeming with management theorists who make their living teaching the next...

Attitudes and trends of the new consumer

Ricardo B. Salinas | Posted 08.31.2014 | Business
Ricardo B. Salinas

To meet customer expectations, companies face increasing pressure. Therefore it is important to set higher goals; it is not enough to exceed what we have done in the past if another company is growing more than we are.