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Customer Loyalty

7 Ways You Can Earn Your Customer's Loyalty

Jonha Revesencio | Posted 04.16.2015 | Business
Jonha Revesencio

Acquiring new customers to your company is an important part of business, but not as important as maintaining the customers you already have.

Stop Asking Me for My Opinion

Liz Wainger | Posted 03.20.2015 | Business
Liz Wainger

Most companies these days seem to be in relentless pursuit of my opinion and attitude, yet the questions they ask really don't encourage conversation. Sometimes they just ask me to log on and "complete a survey." Neither approach encourages any deepening of a relationship.

One Hack That Turns a Loyal Customer Into a Lifelong Loyal Customer

Peter Shankman | Posted 03.17.2015 | Business
Peter Shankman

Loyal customers are great. Implementing little hacks to guarantee them into loyal-for-life customers like Starwood has done for me this morning? Priceless.

Customer Loyalty Management Via the Customer Service Silo

Ted Rubin | Posted 04.22.2015 | Business
Ted Rubin

Your customer service department is the most important. Here are four ways you can leverage your customer service team to effectively manage customer loyalty, build relationships and turn customers into fans.

Build Loyalty -- The Cost -- $00.00

David Kanegis | Posted 04.20.2015 | Business
David Kanegis

Remember your customers are humans just like you. They want the most and the best for what they are paying. Within the bounds of your bottom line -- give it to them.

Love 'Em or Lose 'Em: How to Get Your Best Clients to Stay

Kim Pisolkar | Posted 12.28.2014 | Small Business
Kim Pisolkar

As a small business owner, one of your top priorities should be client retention. Why? Because getting good clients to stay will increase your profits and ensure your business has long-term sustainability.

The Power of Purpose: Driving Innovation and Decision Making

Kari Warberg Block | Posted 12.15.2014 | Business
Kari Warberg Block

There is so much to say about this subject, starting with why your business needs a purpose, how to determine your purpose, and what to do with it once you figure it out.

7 Recommendations for Treating Customers as Knowledge Workers (i.e., Knowledge Customers)

Jenny Darroch | Posted 11.25.2014 | Business
Jenny Darroch

While I was writing my latest book, Why Marketing to Women Doesn't Work, I came up with a term I quite like called "Knowledge Customers," which borrows from earlier work on the Knowledge Worker.

Why B-Schools Should be Teaching Market Basket

Judith Samuelson | Posted 10.15.2014 | Business
Judith Samuelson

New England is home to scores of world class business schools, and Boston is teeming with management theorists who make their living teaching the next...

Attitudes and trends of the new consumer

Ricardo B. Salinas | Posted 08.31.2014 | Business
Ricardo B. Salinas

To meet customer expectations, companies face increasing pressure. Therefore it is important to set higher goals; it is not enough to exceed what we have done in the past if another company is growing more than we are.

When Perks and Discounts Can Hurt Your Business

Ian Altman | Posted 03.23.2014 | Business
Ian Altman

I speak with corporations and groups around the world, so I'm constantly flying on planes and staying in hotels. I see the good, the bad, and the ug...

Can You Jab Like a Sneaky, Old Vegetable Lady?

Matthew Trinetti | Posted 01.26.2014 | Business
Matthew Trinetti

Succeeding on social media doesn't require a foreign strategy -- it requires the very same strategy successful vendors have been executing since the birth of commerce.

A Different Perspective on Creating Loyal Customers

Bill McBean | Posted 11.07.2013 | Small Business
Bill McBean

Even if they've never thought about the role their employees play in retaining customers, these two suggestions are more common sense than anything else.

How SMS Text Messaging Retains Customers & Drives Loyalty

Brian Honigman | Posted 10.05.2013 | Technology
Brian Honigman

When using SMS in the right context you're able to paint a more compelling picture for your audience and therefore, drive a stronger value and tell a more compelling story to retain them for the future.

The Daily Innovator: Do Customers Want Your Big Idea?

Amy Radin | Posted 07.29.2013 | Business
Amy Radin

The selling of a new idea is, at bottom, a story told to customers. A persuasive story is built on insight into who customers are and how they behave. Orientation to that behavior produces clarity about what the organization wishes to be.

When Loyalty Programs Go Bad

Ian Altman | Posted 04.30.2013 | Business
Ian Altman

Businesses create customer loyalty programs to encourage repeat and referral business. Increased airline status can motivate travelers to pick one air...

Is "No Problem" a Problem?

William B. Bradshaw | Posted 03.23.2013 | Business
William B. Bradshaw

Using "no problem" as a synonym for "you're welcome" has only been around since the late 1900s and tends to be used predominately by people younger than forty. But regardless of one's age, all of us need to refrain from using "no problem" in this way.

Five Secrets to Delivering Exceptional Customer Service

Paul Mandell | Posted 12.10.2012 | Small Business
Paul Mandell

A challenging combination of tighter wallets, new and evolving information channels, and rising customer expectations have created a complex consumer landscape that tests the ability of even the most seasoned chief customer experience officer.

OH BEEEHAAAVE! Winning the Talent War and Keeping Customers Extremely Happy

Julie Kantor | Posted 11.05.2012 | Business
Julie Kantor

Austin Powers didn't just make us laugh, he had a good point for America's employers. We need to behave much more to increase employee and customer loyalty. We have to out-behave the competition!

The New Brand-Consumer Relationships

Sana Dubarry | Posted 10.15.2012 | Business
Sana Dubarry

This is the case with Apple or Nespresso, where the actual physical stores look more like living spaces, with demonstration areas rather than checkouts. Everything is done so that the consumer feels at ease and spends time with customer advisers (not salespeople).

Travel Rewards Programs For Kids

Shermans Travel | Posted 08.19.2012 | Travel
Shermans Travel

A growing number of programs geared toward the under-12 set offer chances for the little ones to earn their own perks.

Dear LinkedIn (and Facebook and Google): It's My Life. Isn't It My Data?

Michael Hinshaw | Posted 08.14.2012 | Business
Michael Hinshaw

The era of Big Data is upon us. Unfortunately, it's marked by Big Screw Ups -- like LinkedIn's.

Four Steps to Managing Your Online Reputation

Carol Roth | Posted 07.22.2012 | Small Business
Carol Roth

For a small business, online gossip or negative reviews can be the difference between securing or losing a potential customer (and sometimes hundreds of them). So, how do you manage your online reputation? Here are four best practices for your small business to implement.

How Facebook, Twitter Make You Spend More: Study

Loren Berlin | Posted 05.03.2012 | Money

Are you a social media fiend? More inclined to tweet or post to Facebook than pick up the phone or shoot off an email? If so, you may also be a bit of...

Stakeholder Relationships: Key to a Sustainable Enterprise

John Friedman | Posted 06.13.2012 | Business
John Friedman

Each relationship is an intangible asset of the business. As any accountant will tell you, assets can either appreciate or depreciate or hold their value.