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Customer Relationship Marketing

Back to the Future in 2015: Five Predictions for Advertising Agencies

Tom Doctoroff | Posted 03.07.2015 | Home
Tom Doctoroff

The perception that marketing professionals can be divided into so-called traditionalists and cool digital kids has taken root. To remain relevant, we lunge at the latest data mining technique or augmented reality app without thinking of strategic imperatives.

Seven Marketing Mistakes You Need to Avoid

Ernan Roman | Posted 05.25.2011 | Home
Ernan Roman

These are killer mistakes which compromise the success of well-intentioned marketing and sales initiatives. I hope these tips will help you avoid these mistakes.