The customer review is becoming a cornerstone of marketing initiatives as it ties together advertising, credible sources, and social dynamics in one platform, often serving as the reason for why a consumer or business decided to make a purchase of a particular product or service.
In an ideal world, an online store has many products with unique and detailed description, high-quality unique images and SEO-friendly URLs. But in reality, every eCommerce site grows, many pages appear and disappear, and at some point it becomes a mix of up-to-date and outdated content.
The wealth of crowdsourced, peer advice allows us to make an informed decision when we decide how to spend our money. But, why don't we practice this ritual when picking a bank, a credit card or any other financial product?
Being in business means more than just selling your services or goods. In 2013, being in business means selling, monitoring, engaging, social sharing, online reviewing, reputation managing, generating, and -- most importantly -- listening.
With so many business people writing books, accepting out-of-area speaking engagements, and seeking more ideal clients, time is of the essence. With that in mind, below are three common wishes for today's busy entrepreneurs.
Last week, Joya Banerjee published a distressing account at Slate of an anti-circumcision fringe group's efforts to bury a book about the AIDS epidemic under a pile of blistering customer reviews. It seems the tactic worked.