My brand communications agency, Cohn & Wolfe, just released its fourth annual study on brand authenticity. In the study, we polled 12,000 consumers around the world in 14 different markets to ask them about the authentic behavior of brands.
Did you know that 70 percent of consumers want your ecommerce store to give them a more personalized shopping experience? From product suggestion to personalized ads and emails, customers want to feel like your business knows them.
Do me a favor. Next time you're eating lunch or dinner in a public setting, do a quick scan around the room or within your group and check how many cellular phones are placed on the surface of a table.