While the media focuses almost exclusively on what's wrong with the daily deals industry, there has been an overwhelming silence about what can be done to make daily deals more attractive to businesses and customers.
In the meteoric rise of the deals industry, local merchants have found that they receive once-and-done boatloads of deal-seekers. It's a world set up for the deal providers' success, not the local merchants,' and it must change.
When you cheap, bulk customers flood me with all kinds of additional problems, the costs extend beyond money. I actually made a profit off the last Groupon I ran. But I won't do it again because of the pain inflicted on me when dealing with you.
Just yesterday, a Pennsylvania lawyer filed a class action lawsuit against Groupon on behalf of all shareholders who bought in during the infamous IPO. The fate of Groupon literally depends on whether this class action lawsuit "tips."