While the media focuses almost exclusively on what's wrong with the daily deals industry, there has been an overwhelming silence about what can be done to make daily deals more attractive to businesses and customers.
Just yesterday, a Pennsylvania lawyer filed a class action lawsuit against Groupon on behalf of all shareholders who bought in during the infamous IPO. The fate of Groupon literally depends on whether this class action lawsuit "tips."
The DD business is not a classic web-based business; it requires aggressive marketing of merchants. Both sales personnel and the merchant must be savvy enough to craft offers that attract customers and turn a profit.
Usually, the data and findings about consumer preferences are hidden behind proprietary and confidential analyses. However, a new study reveals public data on daily deal sites. Their study provides some interesting statistics.