Today, in public relations, 'making the grade' means top tier editorial media coverage. If you're seeking your aha moment about how to score media coverage for yourself, today you've come to the right place.
South Africa's Freedom Charter was adopted in 1955. The Americans with Disabilities Act was enacted in 1990. The United Kingdom followed five years later with the Disability Discrimination Act. Yet where are all the great leaders championing access for people with hearing loss?
"Each day, more than half the world's adult population read a daily newspaper: 2.5 billion in print and more than 800 million in digital form," according to the World Association of Newspapers and News Publishers (WAN-IFRA).
Perhaps it's just me, but every year with the winter season approaching and the hunt for a pair of boots beginning, I am stuck deciding what to go for. New cuts, new lengths, new shapes and a whole lot of choice.
In the next twenty years we will see the virtual disappearance of many everyday physical items, including books (more ebooks will be sold in the US next year than paper books), paper currency and most single-use consumer electronic (does anyone even need an alarm clock anymore?).