A popular show business axiom insists that "Dying is easy, comedy is hard." While any performer who has bombed onstage will quickly acknowledge this bitter truth, the bottom line is that comedy depends on good ideas and solid execution.
People often make the mistake of thinking that storytelling is something that comes naturally to everyone. Why? Because, as children, we listened to our parents read to us or tell us stories as a means of lulling us to sleep.