Most of us naturally think about the future which often leads to worry and fear, and takes us away from living in the present. The key to living a purposeful and intentional life resides in the present moment. The past is gone and the future has yet to come. Live in the present and choose your words and actions intentionally.
This week presented a unique opportunity to test consumer and voter engagement around the marketing of a major movie, "The Force Awakens", and the race for President. We commissioned a national survey to research the intersection between pop culture and politics. This survey was not only fun, but insightful. Below are the findings: