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Data Analytics

Building a Case for the Data-Driven Publisher

Joshua Macht | Posted 09.10.2015 | Media
Joshua Macht

Back during the earliest days of the web, it seemed as if publishers would be able to transform their businesses using the magic of cookies. But the gold proved elusive. All these years later, we are beginning to see results that are finally impacting editorial programming.

How to Be a Data Scientist

Apryl DeLancey | Posted 08.13.2015 | Technology
Apryl DeLancey

For my entire career I just thought that I was a statistician that was really good at finding the deep insights from data and who could write a bit of code in a few languages. Then, a few months ago I started taking some workshops at one of the hot new "trade schools" that teach code, analytics, marketing, UX and more.

Major League Visualization

Tim Chartier | Posted 07.13.2015 | Science
Tim Chartier

Statistics inundate baseball, allowing for its players' performance to easily be compared and contrasted. For fans, this can lead to a game of analysis off the field. Let's combine baseball stats with some data analysis and ask the question: Did the players who most deserve to be called All Stars crack the roster?

The Vast Implications of the Networked Economy

Techonomy | Posted 06.04.2015 | Technology

Connections are changing the world. The connectivity enabled by the Internet has huge implications for the very structure of the global economy. While estimates of the Net's contribution to economic output vary, it's generally thought that it exceeds individual industry sectors like education, agriculture, and energy.

Ronaldo and Bale Transfer Buzz Rallies After Disappointing Season Ends

Ignacio Chavarria | Posted 06.01.2015 | Sports
Ignacio Chavarria

Google search volume regarding the possible transfers of Cristiano Ronaldo and Gareth Bale out of Real Madrid reached its highest point of the year in the second half of May.

Natalie Jackson

6 Simple Questions Everyone Can (And Should) Ask About Data | Natalie Jackson | Posted 05.27.2015 | Politics

A data fabrication scandal has rocked the media and academic worlds. In December 2014, many media outlets reported on a seemingly groundbreaking study...

Big Data Analytics and the Global Food System

Hari Pulapaka, Ph.D., C.E.C. | Posted 05.07.2015 | Green
Hari Pulapaka, Ph.D., C.E.C.

The Global Food System is a complex network of consumers, producers, economics, trade agreements, financial transactions, demand data, supply data, fo...

Managing the Deluge of Data

Sharat Sharan | Posted 06.21.2015 | Technology
Sharat Sharan

A joint study conducted by the research group IDC finds that the digital universe will grow 40% per year for the next decade. Or, to put it another way, it more than doubles every two years. But forget the next decade. How about the next minute?

Big Data for HR: Can Predictive Analytics Help Decrease Discrimination in the Workplace?

Anne Loehr | Posted 05.23.2015 | Business
Anne Loehr

After four months of rejection by employers, a man named Kim did one simple thing that changed his luck. He added "Mr." to the front of his name on his resume. And then he got a job. Discrimination and bias are still alive and well in the United States' workplace.

The Daily Innovator(sm): The Right Ways to Measure Innovation

Amy Radin | Posted 05.23.2015 | Business
Amy Radin

There is no fixed innovation metric suited to all companies, all industries and all audiences. The calculus used by startups versus established companies will probably be different. Each stage of an innovation's lifecycle may require different measures.

Why I Love Data

Richard C. Harwood | Posted 04.29.2015 | Impact
Richard C. Harwood

So, by all means, let's use data, let's set goals, and let's figure out what works. And at the same time, let's also re-commit ourselves to be discerning in how we pursue this path.

(Internet of) Things Can Only Get Smarter

John Bates | Posted 03.11.2015 | Technology
John Bates

I have heard from many innovators that they don't know what they are looking for in Big Data until they find it. It is only once they are connected and begin to analyze the data that they can see the patterns emerging.

Executive Survey Shows the Benefits of Data Innovation Across the Whole Economy

Victoria Espinel | Posted 02.08.2015 | Technology
Victoria Espinel

We commissioned Ipsos Public Affairs to poll 1,500 senior executives and business decision-makes across the United States and Europe about the role of data analytics in their companies. We found a number of things that were surprising.

Global Digital Media Factbook 2014-15 Helps Firms Strategize

Magda Abu-Fadil | Posted 12.27.2014 | Media
Magda Abu-Fadil

How can media firms strategize, plan budgets, and decide where to allocate their resources effectively?

Netflix's Transformation: Big Data vs. Big Sociology

Markus Giesler | Posted 12.16.2014 | Business
Markus Giesler

"House of Cards" and Netflix's other original formats have an important role to play in reshaping consumers and consumption patterns in ways that enable the successful shift from Netflix, the streaming service to Netflix, the content provider.

Big Data and Dark Data for Health

Jane Sarasohn-Kahn | Posted 09.17.2014 | Healthy Living
Jane Sarasohn-Kahn

There's a growing trend in health care for providers and payors to look beyond traditional medical claims at the data that captures what we're doing i...

How Data and Analytics Have Changed 'The Beautiful Game'

Travis Korte | Posted 08.19.2014 | Sports
Travis Korte

Although soccer has lagged behind other sports, such as baseball and basketball, in making broad use of data and analytics, the 2014 World Cup brings up numerous examples of data making an impact on many different aspects of the game.

Google's Glass Explorer Program Was A Social Experiment That Backfired

Tarun Wadhwa | Posted 11.28.2014 | Technology
Tarun Wadhwa

Google Glass was introduced without a clear explanation of what it was supposed to be used for. When promotional videos started to show people going a...

The Rise of Big Data Brings Tremendous Possibilities and Frightening Perils

Vivek Wadhwa | Posted 06.19.2014 | Technology
Vivek Wadhwa

There is no doubt that data analytics will one day help to improve health care and crime detection, design better products, and improve traffic patterns and agricultural yields. My concern is about how we will one day use all the data we are gathering -- and the skeletons it will uncover.

How to Lie With Data Visualization

Ravi Parikh | Posted 06.17.2014 | Technology
Ravi Parikh

Data visualization is one of the most important tools we have to analyze data. But it's just as easy to mislead as it is to educate using charts and graphs. Let's see how this works in practice.

Which Businesses Will Succeed in a Perfect Storm?

Debbie Messemer | Posted 05.17.2014 | Business
Debbie Messemer

Companies that align all their people on their vision, strategy and goals will be in best position to quite possibly become the companies that spark the next new business term and hot segment.

Nonprofit Data Users: 3 Challenges to Overcome

Adnan Mahmud | Posted 05.14.2014 | Impact
Adnan Mahmud

Increasingly, nonprofits are also realizing the value of gathering good data about our donors, clients and programs, and using that information to maximize impact.

Republicans Using Fake Websites to Trick Donors Is Just the Start

Tarun Wadhwa | Posted 04.10.2014 | Politics
Tarun Wadhwa

Not thinking anything of it he entered his financial information and hit submit. What he didn't notice was the small print at the bottom of the screen.

Your Face Here: Pixlee Posts Your Tagged Photos to Big Brands' Website

Steve Mariotti | Posted 03.26.2014 | Small Business
Steve Mariotti

Kyle Wong is the cofounder and CEO of Pixlee, a tech company that leverages the trove of visual brand endorsements available on the web today. The st...

How to Define and Use Paid, Owned and Earned Media

John Lusk | Posted 03.23.2014 | Small Business
John Lusk

From what I've observed, most marketers will typically focus on channel results. That is, they'll look at data from the perspective of a particular channel, be it Organic Search, Referral, Traffic, a single Paid campaign, facebook, etc. And that's not a bad way of looking at things.