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Data

Tips for Building Personalized Ads Through Intent Data

Advertising Week | Posted 07.29.2016 | Business
Advertising Week

By Jonathan Crowl Today's consumer is self-aware and expects some level of personalization in all their online endeavors, and as Marketing Dive repor...

Understanding Social Media's Data Treasure Trove

Michael D. Shaw | Posted 07.27.2016 | Business
Michael D. Shaw

People—from all points of view—may complain about social media, but no one questions its influence. Thus, it surely deserves the same degree of research, testing, and analysis that has been applied to more conventional forms of marketing communication.

Cross-Border Data Flows, Digital Innovation, and Economic Growth

John Garrity | Posted 07.26.2016 | Technology
John Garrity

Cross-border data flows acutely impact the ability of firms to conduct business internationally. In a recent report, Business Roundtable identifies different areas of activity whereby firms may transmit data across national borders to support business operations.

The Digital Underworld: What You Need to Know

Doug Irving | Posted 07.26.2016 | Technology
Doug Irving

Illustration by Meriel Waissman Tens of millions of Americans will have their credit-card numbers, hospital records, or digital identities hacked or ...

The New Second Screen

Advertising Week | Posted 07.25.2016 | Business
Advertising Week

By Bart Kloosterboer The concept of “Second Screening” - using a second screen while watching television - gained traction afew years ago. It aff...

Long Live the Creative Gut

Advertising Week | Posted 07.25.2016 | Business
Advertising Week

By Amy Vaughan, Creative Director, POSSIBLE Cincinnati Look at any industry publication and you’ll find an abundance of articles touting ad tech, a...

A Matter of Life and Data

Carter Hewgley | Posted 07.22.2016 | Impact
Carter Hewgley

I don't pretend to speak for the unconscionable number killed at the wrong end of a firearm. From Baton Rouge to Chicago, Dallas, Ferguson, Orlando, S...

Mixpanel's CEO on the Astounding Power of Data

Quora | Posted 07.18.2016 | Technology
Quora

What are some of the most interesting ways data is currently being used? originally appeared on Quora - the knowledge sharing network where compelling...

Kumbaya

Robert E. Slavin | Posted 07.14.2016 | Education
Robert E. Slavin

When I was a kid, my brothers and I used to go to a YMCA camp on the Chesapeake Bay for a month every summer. My mother said that it was cheaper than...

Cannes 2016 Shingerview: David Bell, Advisor/Investor

David Shing | Posted 07.11.2016 | Media
David Shing

"When the dominos in front of you seem to be falling of their own accord, chase them. When it seems like you have to push them hard, go the other way....

Data in Football - A Lesson For Us in Advertising

Advertising Week | Posted 07.11.2016 | Business
Advertising Week

By Ravleen Beeston, UK Head of Sales, Bing Ads The ‘beautiful game’ has been front of mind for many over the past few weeks as we’ve watched th...

Cannes 2016 Shingerview: Bonin Bough, Mondelez International

David Shing | Posted 07.11.2016 | Media
David Shing

"People will tell you that 1 out of 5 minutes are spent on the Facebook feed, but the other 4 minutes are spent in messaging. And here we are at Canne...

Jobs Numbers: A Teachable Moment

Thomas E. Perez | Posted 07.08.2016 | Politics
Thomas E. Perez

As I said last month, one month does not make a trend -- a fact proven by today's jobs report.

Why CTOs Have Been Thinking About Intelligence All Wrong

Anant Jhingran | Posted 07.07.2016 | Technology
Anant Jhingran

Matters of machine intelligence are topics of great interest these days. In circles of CTOs, it's all anyone talks about. It reminds me of a statement...

Measuring How We Measure Impact

Gary Laermer | Posted 07.12.2016 | Impact
Gary Laermer

In an increasingly data-driven world, nonprofits are feeling the pressure to quantitatively demonstrate their effectiveness, reach and impact. In tandem, donors are, more than ever, meticulously benchmarking and comparing nonprofits to see which align with their personal values and contribute in a way they feel is most impactful.

Cannes 2016 Shingerview: Ann Simonds, General Mills

David Shing | Posted 07.07.2016 | Media
David Shing

"Thank goodness we are at a place where all of the newness and discovery around how to reach whom on what device and at what time is starting to make ...

Are Marketers Truly Data-Driven?

Sharat Sharan | Posted 07.06.2016 | Technology
Sharat Sharan

In the marketing community -- and just about everywhere else in the tech sector -- we love to hype how many ways we can apply data to our initiatives....

Cannes 2016 Shingerview: Marc Mathieu, Samsung

David Shing | Posted 07.06.2016 | Technology
David Shing

"More and more we are seeing a trend where people want immersive experiences .. it's not just here is my product buy it, it's here is my product experience it, play with it, immersive yourself in it."

Machines Against Animal Oracles: Predicting The Euro 2016 Football Champion

Johannes Jütting | Posted 06.29.2016 | Sports
Johannes Jütting

Since the success of Paul the octopus, who successfully predicted eight games (including the final) during the 2010 World Cup, there has been a surge in animal oracles around the world. Dogs, penguins, elephants, koalas, kangaroos and sea turtles have all been used to predict matches.

Cannes 2016 Shingerview: Gary Vaynerchuk, VaynerMedia

David Shing | Posted 06.28.2016 | Media
David Shing

"I think you have people that are hardcore math and people that are hardcore art. I think they both matter tremendously, and the holy grail is when p...

What the Rapid Growth of Computer Science Means for the Future

Quora | Posted 06.28.2016 | Technology
Quora

What is next for Computer Science education in the next 10-20 years? originally appeared on Quora - the knowledge sharing network where compelling que...

Cannes 2016 Shingerview: David Cohen, MAGNA Global

David Shing | Posted 06.27.2016 | Media
David Shing

"Data, technology, creativity all coming together - that was just starting 5 years ago. Was programmatic a word 5 years ago? I don't think so. And now...

Cannes 2016 Shingerview: Jorn Socquet, Anheuser-Busch InBev

David Shing | Posted 07.28.2016 | Media
David Shing

"Data is very important for a multitude of reasons. It needs to validate, or at least give you some confidence, that what you are doing is the right t...

The Small Accomplishment Of A Big Turnout

Stefan Hankin | Posted 06.23.2016 | Politics
Stefan Hankin

Even if we give Mr. Trump full credit as the cause of the increase in civic participation, an analysis of the data available to us suggests that the voters Donald Trump has pulled into the process are not the ones he needs to win in the general election.

Binge-Watch This 'WIRED' Cybersecurity Series in 39 Minutes

Courtney M. Soliday | Posted 07.05.2016 | Comedy
Courtney M. Soliday

Remember that June-2013-Edward-Snowden-PRISM-4th-Amendment thing? Think "Archer" meets "Mr. Robot." On June 21, 2013, the first WIRED Magazine scripte...