One of the biggest enigmas in business may just have been cracked. After conducting an extensive study into how the world’s leading companies drive growth, Brand Learning has uncovered the new Growth Code for future success. The code reveals what it takes in practice to create a growth-ready organisation, energised by involved employees and fuelled by momentum-driving leaders.
Earlier this year, the Brazilian TAM airlines came up with an ingenious way to improve passenger engagement levels with its inflight magazine. It had discovered that people on its flights spent less than 3% of their time in the air flicking through the magazine and less than 11% could even remember what they’d read.