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Dave Morgan

Simulmedia, Facebook to Advance Reach and Frequency Coordination Across TV And Social (VIDEO)

Andy Plesser | Posted 04.08.2016 | Technology
Andy Plesser

Television audience-targeting provider Simulmedia is moving into the commercial phase of a research initiative with Facebook that will enable advertis...

(VIDEO) Connect The Dots To Pay-By-Outcome Ads: Simulmedia's Morgan

Andy Plesser | Posted 02.14.2015 | Technology
Andy Plesser

So far in the history of advertising, marketers have had to satisfy themselves with measuring the effectiveness of their spending against relatively s...

(VIDEO) TV Networks Well Placed Despite Multi-Platform Boom: Nielsen's Hasker

Andy Plesser | Posted 08.30.2014 | Media
Andy Plesser

CANNES, France -- How will the relationship between media agencies, brands and TV networks evolve as underlying media and marketing platforms continue...

(VIDEO) Simulmedia's Morgan: TV Is The Real Ad Superhighway

Andy Plesser | Posted 08.25.2014 | Business
Andy Plesser

CANNES, France -- The coming evolution in which TV ad sales will be conducted using online practices will finally enable the real vision of digital me...

(VIDEO) Wenda Harris Millard on the Unique Position of Powerhouse Consultancy MediaLink

Andy Plesser | Posted 08.23.2014 | Media
Andy Plesser

ON THE SEA OFF THE COAST OF FRANCE --  Sitting between Silicon Valley, Madison Avenue, Hollywood and Wall Street, MediaLink is a unique media consult...

(VIDEO) Simulmedia Making Its TV Upfronts Debut

Andy Plesser | Posted 08.13.2014 | Business
Andy Plesser

Dave Morgan says  Simulmedia, is taking an important step by participating in upcoming US TV ad-buying upfronts for the first time. "It's been somet...

(VIDEO) Cannes Lions 2104: We're all "Marketing in a Digital World," Simulmedia's Dave Morgan

Andy Plesser | Posted 08.11.2014 | Technology
Andy Plesser

While digital media has been  part of the conversation at the annual Cannes Lions Festival for some five years, the digital revolution means that the...

(VIDEO) Simulmedia's Morgan: Data Will Unbundle Marketing

Andy Plesser | Posted 05.19.2014 | Media
Andy Plesser

The biggest benefit of the proliferation of big data in advertising lies in accountability, says Dave Morgan, CEO and founder of Simulmedia, in an interview with Beet.TV at the 4A's conference in Los Angeles.

Programmatic TV Is Years Away: Simulmedia's Morgan

Andy Plesser | Posted 05.11.2014 | Media
Andy Plesser

Many online ad buyers who are now using so-called "programmatic" trading techniques for video are getting excited about the idea of old-fashioned TV using the same digital processes. But  not so fast, says one experienced ad exec.

Simulmedia Raises $25 Million in New Venture Round

Andy Plesser | Posted 03.01.2014 | Business
Andy Plesser

Simulmedia, a New York based, video advertising technology platform, has raised $25 million in a D venture round, the company announced today.  In Ju...

Media Vegetables

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

Articles such as Dave Morgan's recent Online Spin, "CBS Audience Five Times Bigger than Facebook" are always a good tonic for the raging hormones of t...