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David Beckham Branding

The Beckham Effect

Tomas Chamorro-Premuzic, Ph.D. | Posted 07.19.2013 | Sports
Tomas Chamorro-Premuzic, Ph.D.

Even his biggest fans would admit that the principal reason underlying David Beckham's career success is his exceptional ability to self-brand, to stand out from the crowd and permanently capture people's attention. So, what is the recipe for the Beckham Effect? There are three key ingredients.