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David Beckham Retiring

The Beckham Effect

Tomas Chamorro-Premuzic, Ph.D. | Posted 07.19.2013 | Sports
Tomas Chamorro-Premuzic, Ph.D.

Even his biggest fans would admit that the principal reason underlying David Beckham's career success is his exceptional ability to self-brand, to stand out from the crowd and permanently capture people's attention. So, what is the recipe for the Beckham Effect? There are three key ingredients.

WATCH: David Beckham Cries At Last Home Game

The Huffington Post | Alana Horowitz | Posted 05.19.2013 | Sports

David Beckham got emotional after playing his final home game for Paris Saint-Germain on Saturday. The legendary footballer announced his retireme...